I liked what I saw of esyndicat, but I've read on other forums that you can't make programming changes to it yourself... you have to send it to their developer team for customization and they take their sweet time.
Thats almost the same thing with any paid software solution that doesn't supply you the source code.
I like threads like this that discuss new ideas and techniques... but I don't see this working well without having a well established directory with lots of traffic.
Don't the businesses ask for your "Rate Card" that describes the demographics of your users and how much traffic or how many page views you get?
Aren't they going to bail on you when they see they are getting no referrals or shitty conversions from your site?
If your goal is to scam "clueless" business owners... then never mind my comments.
Your not scaming anyone, I'll get more indepth with this for you to better understand.
When you first start up your directory you obviously won't be getting any traffic to it, but how do you get advertisers with no traffic and to keep it honest.
Well what you do is set yourself a PPC budget, for instance lets say I want to spend $300 a month PPC driving targeted traffic to the website, now that could result in about 6000 unique visitors per month, this $300 is part of the initial investment, but since we don't want to wait a full month before we intice advertisers what you can do is go out to those sites which give you 6000 visitors for $10 bucks or so (There are lots of them).
Now you have your stats to use for the advertisers, this only takes a few days so you can show your advertisers that your monthly stats average 6000 unique targeted visitors each month.
Your not technically lying to them or fooling them because your actually paying for those targeted visitors with your campaign, you only send the first initial shit traffic to boost your stats and to gain your advertisers without having to wait a long time.
Now once you get your advertisers you simply take a part of there monthly subscription and you use it to re-invest in PPC, so if you get 10 advertisers making you $1000 per month you can now use $300 or even $500 of that for new PPC targeted traffic, now your stats go up and now you've got more visitors, now you can take on some more larger advertisers, and keep it going from there just re-investing what you need and pocketing the rest.
There is no fooling anyone, but be careful don't get greedy if you can only afford to pay for 6000 targeted visitors your first month don't spend the $50 to get 50,000 visitors to boost your stats because that would make it a scam because your not sustaining that much traffic.
Does that kind of clear it up.