Let's cut the shit... The price of the webinar is far less than the list of people he has that are potentially interested in ANYTHING he'll have to sell, having gained massive amounts of credibility in their eyes.
The list is tiny, because it was optin, and the optin was only presented to a small number of people relative to the number of folks at the webinars or watched replays.
I have a list of nearly 900 people. 700 want to know when I do another webinar. About 150 want to hear about anything not related directly to my webinars. That list of 900 comes from people I already knew, people from TP and WF, and from leads picked up in organic search. I am very careful to only email people about stuff they asked to be emailed about, so the 700 never see an email about anything but webinars.
Some folks forget, I sold a lot of copies of LFE, and we had thousands of clients at DFB. It's not like I have a shortage of lead emails to tap if I needed to.
And the cost of doing the webinars was high (time is money, plus I didn't cheap out on tech), but to be honest when I did them, I didn't have anything else going on, and I thought it was a chance to do a brain dump of my SEO stuff, which people who know me, know I have been talking about doing for 3 years.
Originally, I only intended to do 1. Then added 2 more days after people asked for them.
Then people asked for another one, so I did 3 more webinars.
Then people asked for another one, so I did 3 more webinars.
It quickly became diminishing returns attendance wise. Some of that is my fault, I didn't prep them as well as I could have, because I never thought of them as more than 3 hours with guerilla around a particular topic. More like a rap session than a presentation.
I still get people asking me to do ecomm webinars, but given the atmosphere around here, and the fact these are really low ROI, it's hard to justify doing them. Maybe if I took the time and made them real good, distributed on LinkedIn, but I am only one guy with a big worklist each day and need a lot of time to argue on Wickedfire when I am not working.
I do get pissed off when some troll claims I did shit which is bannable, when I clearly didn't. Jon could ban me anytime he wanted, and maybe it'd be a good thing (save a lot of time spent arguing, I've thought of asking for a permanent ban) but I have never tried to use this forum in a manner Jon didn't intend it.
I am the anti-guru guru. I have turned down every consulting lead that comes my way (and I have had some sweet offers over the years). I have turned down a bunch of JVs. I don't have my own blog. I am only active on skype with a limited number of people. I refuse to join any old group. Anyone who PMs me (this is not an invite) gets a response, sometimes a long one, sometimes I will give them a phonecall.
I do it because I care, not because I think it will make me rich.
