6500+ Posts. I feel in a good mood.

erifdekciw said:
Awesome thanks for replying. One last quick question. I'm guessing you don't dabble much in affiliate offers anymore? You gather leads directly for you or your company?

It's something I've always wanted to get into and cut out the middle man, but I'm not sure where you would go to find a steady stream of buyers who are willing to pay for those leads.
Click to expand...


I dont do much affiliate offers anymore. I've been screwed over enough either by not getting paid, getting delayed paid, scrubbed and shaved, and downright having the offer be done or capped not counting my customers.

Selling leads isn't much higher on the totem pole compared to affiliate offers ( it still kind of the same thing ) but there is more room to expand out if you want to and set prices and negotiate then just taking an affiliate offer from a network.

If you want to find buyers, find who is currently on the backend of the offers you currently push. Maybe you see a redirect URL or something in the source code that leads you back to potential buyers. Get on the phone and sell locally if you can.
 


I got one of the agencies I do PPC for to buy into 3 spy tools for a month.

I have another 3 I am going to push for next month.

If your looking to do competitive analysis on PPC competitors, the top 3 tools for text ads are: ( Im not including media buys or display, I know about ad beat/WRW/etc, but this is for text and KWs ).

SpyFu
KeywordSpy
ISPionoage

I can say I have been a huge fan of SpyFu for YEARS. It was pretty much the first and only spy tool I ever used, but I never wanted to recommend it since I haven't tried out others.

However, since I have access to these others now I feel like I can really say SpyFu blows the others out of the water.

Putting in a KW into ISPionoage or KeywordSpy and trying to get back relevant terms just sucks. Also putting in a competitors URL to see what other terms they rank for is impossible on ISPionoage as they only do it at the domain level and KeywordSpy would come with hardly any results when compared to SpyFu.

Hands down, SpyFu is kick ass.

Next month I hope to be taking a look at WRW + AdBeat + MixRank.
 
Adwords noob here. If another affiliate or the merchant is already running ads for the same product on similar keywords, can you still put your own ads up or will Google shut you down?

If the solution is white labeling, has Google grown smart to obvious white labels of major products and will sniff those out as well?
 
onlinemoniez said:
To piggyback off this, use a google forwarding number with a call tracking number from mongoose/call rail so you can view call metrics, especially if doing lead gen- you'd be surprised how often people prefer to call.

Lastly, you have the option to allow a searcher to ONLY call from your ad, or you can allow them to BOTH call from the ad OR click through to your site. I usually allow both, as my landers are always mobile friendly, but I have not tested the two against each other. Wondering if Jason has.
Click to expand...

Piggyback^2: I've had fantastic results for local clients over the last three months with the "call only" option. In one case, this tripled overall conversions. Definitely worth testing.
 
eliquid said:
I pretty much do this at the beginning of a new campaign for a few months. You need to buy that data upfront and tweak going into it. After a few months you will be more and more profitable as you weed out things and goals change.
Click to expand...

Thanks for your feedback! I was thinking the same thing.
 
What is the biggest mistake companies/individuals should stay away from when dealing with smaller budgets (1k - 2k per month)? Is there truly enough data there to work with? Any tips?
 
  • Like
Reactions: Staccs
Ciaobella said:
What is the biggest mistake companies/individuals should stay away from when dealing with smaller budgets (1k - 2k per month)? Is there truly enough data there to work with? Any tips?
Click to expand...

Trying to spread yourself too thin.

On a small budget, you need to focus that monies on 1 traffic sources and make sure you have tried the majority of improvements you can before jumping to another traffic source.

Too many times I see people with small budgets try out Adwords for a couple days, deem it not good enough and then jump to Bing only to do the same thing in a few days and jump to Facebook. Then they run all 3 on the same $1k budget a day ( so $333 per network ) and get no where.

Focus all your energies in 1 place, test it out extensively, then whittle down to the converting campaigns or jump ship and try a new source.
 
Fantastic thread. Need to get back into some PPC for a client (been a very long time), and this has been a fantastic help. I have a few questions if you're still answering:

Biggest Mistake I See In PPC Accounts
No matter the account or business model, the most common and biggest mistake I see in most PPC accounts is having more then 2 ads per adgroup or only having 1.
The second most common is having 2 ads, but not properly split testing them ( meaning not having a split testing plan, not picking a winner, not using the right metrics, etc )
Stick with 2 ads, just do an A/B test per adgroup. Having 1 ad is lazy, having more then 2 is wasting money 90% of the time, and having 2 but not doing proper split testing is just wasting money as well
Click to expand...

Does this mean you are always testing 2 ads, picking a winner, then creating another for testing? How do you keep track of your old ads that didn't perform, especially over a very long term campaign?

As an example, when I get asked to do audits or manage an account, I do not take on anything that is less then $200 spend a day if I can help it. Anything less and it normally takes forever to get enough data quickly enough to make good decisions in lots of niches. Even at $200 a day, its hard.
Click to expand...

What do you generally do first when doing an audit or taking over an existing account for a client?

How short do you keep your keyword list per adgroup or campaign?

What is the best thing someone could incorporate into their PPC campaign when planning a long term PPC strategy?
 
I got a question that came up today. What are your thoughts on making the LP focused around the visitor signing up for an email list and then be presented with the offer?

The reason I ask this is for what I can see, if they don't convert on the offer, they are at least on your list. Maybe there are some cons I'm missing here?
 
Ciaobella said:
What is the biggest mistake companies/individuals should stay away from when dealing with smaller budgets (1k - 2k per month)? Is there truly enough data there to work with? Any tips?
Click to expand...

knownerror said:
I got a question that came up today. What are your thoughts on making the LP focused around the visitor signing up for an email list and then be presented with the offer?

The reason I ask this is for what I can see, if they don't convert on the offer, they are at least on your list. Maybe there are some cons I'm missing here?
Click to expand...

My professional advice is don't be afraid to test/try anything. You will never know what works in your SERP/Niche until you do.

I think you will get some skeptics that hit your site and assume you are going to try something shady, but then again do you really want those people are customers anyways?

I think you could take a clue from flash sale sites like JackThreads: Top Men's Contemporary & Street Fashion. Members-Only Prices. where you hit the page, see the product(s) but can not learn anything about them like price and other important info until you signin/login with email or FB. Others like this are Rue La La - Home ( kids ) and Designer Fashion Flash Sales, Designer Fashions Online / Gilt Groupe.

I dont see many drawbacks, I see a bunch of positives though
 
eliquid said:
My professional advice is don't be afraid to test/try anything. You will never know what works in your SERP/Niche until you do.

I think you will get some skeptics that hit your site and assume you are going to try something shady, but then again do you really want those people are customers anyways?

I think you could take a clue from flash sale sites like JackThreads: Top Men's Contemporary & Street Fashion. Members-Only Prices. where you hit the page, see the product(s) but can not learn anything about them like price and other important info until you signin/login with email or FB. Others like this are Rue La La - Home ( kids ) and Designer Fashion Flash Sales, Designer Fashions Online / Gilt Groupe.

I dont see many drawbacks, I see a bunch of positives though
Click to expand...

I appreciate the feedback a lot, I'll be testing it out :)
 
Alright, so about a month ago I noticed Facebook let me target Custom Audiences for my PPC stuff I do within Facebook. Why is this great? Well in one of my Skype groups it was mentioned it works off emails so you could load up 10k emails into it and target just those people as long as those emails are tied to a FB account.

The only drawback is, once facebook went to @facebook emails, plenty of people changed their reg email to the FB email in their profile. I don't think this is a huge problem though.

The ideas you can run with this are pretty amazing. I handle the marketing for a flash sale wine site and some of the things I pitched to them based on this was:

1. Loading up the emails of people who didn't open our last offer email ( from Mailchimp ) to get them to know about the deal via Facebook ads to ensure they get the message.
2. Loading up the emails of people who opened but did not click or purchase the latest deal and sending them an ad on FB asking why ( survey ) / offering a better discount.
3. Abandoned cart / partials lead gen advertising on FB via the customers email ( which emails have non completed carts in our cart system )​

I could go on, but I am sure you see where I am going with this, amiright?

It is ripe for abuse.
 
knownerror said:
^ Wouldn't the user freak out when they notice a website somehow found their Facebook? Just a thought I would have if that happened to me.
Click to expand...

From a user perspective wóuldn't this only appear the same as normal retargetting? (which is also already happening on FB).
 
eliquid said:
Alright, so about a month ago I noticed Facebook let me target Custom Audiences for my PPC stuff I do within Facebook. Why is this great? Well in one of my Skype groups it was mentioned it works off emails so you could load up 10k emails into it and target just those people as long as those emails are tied to a FB account.
Click to expand...

Just looked. I don't have this option sadly.
Perhaps only certain accounts or countries where this can be done?
 
Eliquid - any good ad spy tools for FB that you recommend? WRW/Adbeat, etc. don't seem to fit the bill from what I can gather.
 
You must log in or register to reply here.
Top Bottom