6500+ Posts. I feel in a good mood.
- Thread starter eliquid
- Start date
If you don't have $250, then why are you looking into PPC?
That would be like me saying I need a new car, but don't have $100 to put down on one. I have no business buying a new car if I don't, right?
Cloaking and other methods can be done. Also affiliate marketing is live and well. I know for a fact many affiliates are pushing product right now on FB via straight sale affiliate on both FB and Google.
You can ride a horse until you get up on it, even if you are scared of falling off.
Sounds like to me you either dont have money or are too scared to try, either of which disqualify you from even starting PPC.
^^ just to reinforce what I said above.. PPC is about data. You buy data to make sales.
If you can't buy the data, then you can't be in it successfully.
If you can't buy the data, then you can't be in it successfully.
Look. I have $250. If i wanted to drop $10k into ppc I could. I'm not going to throw away $10k when I have NFI and again, from my research, shit doesn't work like it used to. You say my research is wrong, fine I believe you.
anyway thanks for your advice.
Good thread.
I mostly run Facebook traffic, the biggest problems I have is getting volume and it's inconsistent performance.
Campaigns do well one day and goto shit the next. I can't get successful campaigns to hit budget, even though the demo is millions of people.
What's your day-to-day strategy in managing FB ads? How many people do you target at once? Do you pause successful campaigns or just keep them running 24/7? How do you get volume?
I mostly run Facebook traffic, the biggest problems I have is getting volume and it's inconsistent performance.
Campaigns do well one day and goto shit the next. I can't get successful campaigns to hit budget, even though the demo is millions of people.
What's your day-to-day strategy in managing FB ads? How many people do you target at once? Do you pause successful campaigns or just keep them running 24/7? How do you get volume?
Have you tried making tons of the same ads, every day all day?
You would be surprised what you end up with
You would be surprised what you end up with
on fb, do you ever do auto optimized cpc? or even manual cpm?
I have hard time getting consistent volume with manual CPC, but when i tried auto-cpc or manual-cpm my CPC shot through the roof and my ctr tanked.
I'll try out your "create tons of same ads" method. do you do that in one camp? or new ones?
I have hard time getting consistent volume with manual CPC, but when i tried auto-cpc or manual-cpm my CPC shot through the roof and my ctr tanked.
I'll try out your "create tons of same ads" method. do you do that in one camp? or new ones?
do both. I stick to 1 campaign though
I dont do CPM or auto CPC, I also dont bid for likes either. I just never got them to work
News Feeds ads though, those work pretty damn nice sometimes.
I dont do CPM or auto CPC, I also dont bid for likes either. I just never got them to work
News Feeds ads though, those work pretty damn nice sometimes.
Pro Adwords Tip:
Make sure when you making ads ( text ) that your including "mobile only" option into the mix if your not -100 your mobile bid.
Make sure when you making ads ( text ) that your including "mobile only" option into the mix if your not -100 your mobile bid.
To piggyback off this, use a google forwarding number with a call tracking number from mongoose/call rail so you can view call metrics, especially if doing lead gen- you'd be surprised how often people prefer to call.
Lastly, you have the option to allow a searcher to ONLY call from your ad, or you can allow them to BOTH call from the ad OR click through to your site. I usually allow both, as my landers are always mobile friendly, but I have not tested the two against each other. Wondering if Jason has.
Eliquid, wondering if you have any high-level advice for doing ppc on the comparison shopping engines for ecommerce.
Have you had the most success with amazon? I've read the conversion rate is higher than Google.
As with anything, it's varies by niche and only testing will tell, but wondering if you can make any generalizations based on your experience.
Thanks!
Have you had the most success with amazon? I've read the conversion rate is higher than Google.
As with anything, it's varies by niche and only testing will tell, but wondering if you can make any generalizations based on your experience.
Thanks!
Hmm this might be slightly off topic, but I might as well ask...
What does your typical PPC landing page look like? Not literally, but in a sense of what is the structured layout like? Is it pretty typical, headline, subhead, content, bullet points, CTA, etc?
Are you pretty good at copywriting or is most of your PPC success reliant on shadier tricks to get sales? (Cloaking, or some other kind of scripts that aren't usually allowed).
What does your typical PPC landing page look like? Not literally, but in a sense of what is the structured layout like? Is it pretty typical, headline, subhead, content, bullet points, CTA, etc?
Are you pretty good at copywriting or is most of your PPC success reliant on shadier tricks to get sales? (Cloaking, or some other kind of scripts that aren't usually allowed).
I've done a shit ton actually, mostly in soft goods both domestic and international.
If you want a quick breakdown of CSE's or Marketplaces ( I assume this since it is kinda related to CSE and you mentioned Amazon, which I know you could have meant Amazon's PPC though too ).
Marketplaces that generated us the most revenue:
1. Amazon
2. eBay
3. Sears
4. Rakuten
CSE's
1. Google
2. Shopzilla
3. Shopbot in AU
Nothing else really worked for us in marketplaces or CSE's. I didnt include some of the international specific CSE's or Marketplaces in this list.
The biggest thing is, treat CSE's just like PPC. Meaning, each CSE will have its quirks and positives. What works well on Google didnt always work well on Shopzilla and vice versa. Look at all the details in your feeds and reports so that you know it takes $X of dollars in your socks category to make 1 sale, but it takes $X dollars in your shirts category to make 1 sale.. also break this down by impressions and clicks, as well as turn around ( shelf life ) time so you not sitting on old product.
When you get into CSE's, you get more into retail and retail tactics. Don't let inventory that might be seasonal sit out on the feed for X weeks or in your store for that long as well. Some of those principles need to be brought into your CSE to help overall. Once you have an idea of how many impressions and costs it takes to get a sale, you can go into others CSE's with at least some idea of where you want to be before you test so you can make some goals.
Also, if you have a lot of inventory and it moves quick, make sure that damn feed is updated daily if not hourly.
On marketplaces, the same applies.. but know how much your getting charged for each sale. Amazon takes a fucking huge bite in each sale and so does eBay ( not as much ) but you need to factor that into your costs as well as costs for shipping and turn around time and returns/poor reviews that can lead to negative feedback that can also lead to other issues. I lost a lot of money on Amazon because I didn't factor in everything when I needed to when I started on it. FBA adds in costs too if your doing it.
Just know your costs, even down to the item or category level of what you sell. Sometimes you can sell socks on Amazon if your margin is great, but maybe you cant sell pants or shoes ( weight of shipping, margins, etc ). If your that high level up you need to know these things to make sure your accounting for all expenses and not just click costs.
Sears was by far the hardest to learn. There is no one sharing tips about it and if you experiment you can get better rankings with it. Amazon Gold box was awesome too, but they let their rep go and the program went dark for months, it might be back now.
Make it a point to know what your competitors are doing daily with same/similar products. You dont want to be pushing your products for more then 10% higher when he hits a sale or the whole lot of your competitors reduce all their seasonal at the same time. You dont want to the be high priced merchant for weeks not selling because you didnt know everyone else lowered their takes.
I dont do much shady stuff in PPC anymore ( although I think about 10x daily everyday ) since I am playing with corporate and client accounts more then my own. When I have time to dabble in my own personal accounts, I do shit like that.
I think it helps keep me sharp and on my toes, plus there is a lot in it that helps and can be applied to non shady tactics. So the most of what I do now is copy and testing along with solid tactics like you could find in any influence or persuasion book on Amazon.
I cant show you my pages, but I pulled a similar one from a similar niche to mine that helped me to come up with mine.
1. RN - BSN | Be a Chamberlain Nurse
Thats a pretty basic LP for lead gen. I have some for ecom as well.
Add in some style and flare and its the same page as mine pretty much. I've done long, short, and multi step form and currently we are on short form atm.
Awesome thanks for replying. One last quick question. I'm guessing you don't dabble much in affiliate offers anymore? You gather leads directly for you or your company?
It's something I've always wanted to get into and cut out the middle man, but I'm not sure where you would go to find a steady stream of buyers who are willing to pay for those leads.