6500+ Posts. I feel in a good mood.
- Thread starter eliquid
- Start date
Im going to be taking a break from Wickedfire any day now. Im not going on vacation or anything, but I want to try a 30 day experiment of no distractions ( sorry but WFire kinda is, nothing against the site ).
I am actually trying to rid myself of some bad habits overall, and I thought about the time I spend online NOT being productive and Wfire happened to fall into that group.
If you guys need anything from me, better hit me up now before I leave for 30 days on PM or in this thread.
I am actually trying to rid myself of some bad habits overall, and I thought about the time I spend online NOT being productive and Wfire happened to fall into that group.
If you guys need anything from me, better hit me up now before I leave for 30 days on PM or in this thread.
Also, in case you missed it in my sig...
Here is a script I use to help me split test ads on a weekly basis ( based on last 30 days of data though )
Free Adwords Split Testing Script
Here is a script I use to help me split test ads on a weekly basis ( based on last 30 days of data though )
Free Adwords Split Testing Script
Are you referring to the tactic of:
1. Setting your broad KW bid to say $1.00
2. Setting your Phrase match for same keyword to $1.45
3. Setting your Exact match for same keyword to $1.70
If so, yes I have done it and it will work. However, I a prefer a different approach to campaign and adgroup structure.
Great thread, props to you for sharing your experience/knowledge with everyone 
I like your point of PPC being a cash for data exchange thing, it really is - before you turn into a profit, you end up spending quite a bit.
I'd be interested to know whether you had any positive experience with PPC promoting Clickbank or other digital products as an affiliate and whether you still do it successfully to date?
I spent thousands in the past few years doing this, but every time something got in the way...Either the clicks were too expensive or the conversions weren't stable, etc, etc - hardly made any profit in the end.
To me, it's pretty clear that CB affiliate stuff with Adwords is dead, so we're talking about Bing here, as they don't seem to give a fuck about what you promote and how you do it, as long as it's not too shady.
So do you think it's still possible to make a decent profit promoting CB products as an affiliate on Bing? I find it hard to believe that there are any keywords that you could get traffic for less than $0.30-0.50/click and at that price, even with good conversions, you'll be left with pennies, if lucky. Not to mention the catastrophically low-volume traffic of Bing compared to Adwords, so scaling your campaign is another issue...
Appreciate your reply.
I like your point of PPC being a cash for data exchange thing, it really is - before you turn into a profit, you end up spending quite a bit.I'd be interested to know whether you had any positive experience with PPC promoting Clickbank or other digital products as an affiliate and whether you still do it successfully to date?
I spent thousands in the past few years doing this, but every time something got in the way...Either the clicks were too expensive or the conversions weren't stable, etc, etc - hardly made any profit in the end.
To me, it's pretty clear that CB affiliate stuff with Adwords is dead, so we're talking about Bing here, as they don't seem to give a fuck about what you promote and how you do it, as long as it's not too shady.
So do you think it's still possible to make a decent profit promoting CB products as an affiliate on Bing? I find it hard to believe that there are any keywords that you could get traffic for less than $0.30-0.50/click and at that price, even with good conversions, you'll be left with pennies, if lucky. Not to mention the catastrophically low-volume traffic of Bing compared to Adwords, so scaling your campaign is another issue...
Appreciate your reply.
Yeah that's it. I only went broad and phrase, but glad to know it is a viable bidding tactic. Enjoy your sabbatical.
Great thread, props to you for sharing your experience/knowledge with everyone
I'd be interested to know whether you had any positive experience with PPC promoting Clickbank or other digital products as an affiliate and whether you still do it successfully to date?
I spent thousands in the past few years doing this, but every time something got in the way...Either the clicks were too expensive or the conversions weren't stable, etc, etc - hardly made any profit in the end.
To me, it's pretty clear that CB affiliate stuff with Adwords is dead, so we're talking about Bing here, as they don't seem to give a fuck about what you promote and how you do it, as long as it's not too shady.
So do you think it's still possible to make a decent profit promoting CB products as an affiliate on Bing? I find it hard to believe that there are any keywords that you could get traffic for less than $0.30-0.50/click and at that price, even with good conversions, you'll be left with pennies, if lucky. Not to mention the catastrophically low-volume traffic of Bing compared to Adwords, so scaling your campaign is another issue...
Appreciate your reply.
It sounds like your doing straight one on one arbitrage.
1. Make a lander or direct link to affiliate site
2. Buy traffic
3. Wait
4. Profit pennies or break even/lose
You need to change that up. Not once did I see you mention that you are split testing anything such as ads, LPs, CTA's, placements on Bing/Adwords, day parting etc.
I could assume you do this, but then again I have face palmed myself to death on those that don't.
First thing's first, if you haven't split testing a bunch of variables upfront like how to reduce your costs at these networks ( Bing/Adwords ) and if you havent split tested how to get more traffic from your page to the offer, then all you did was waste money and you need to go back and try again.
Second thing, never rely on 1 source of income. You sending your traffic to the offer is you relying on 1 source of income.
I was the first person back in 2008 to send my rebill visitors to 2 offers on 1 LP ( GreenTea/Acai & Colon ). Why? when I came up with that I wasn't relying on 1 offer to send me monies anymore. If that 1st offer went down I could rely on the 2nd offer to pull some sales in until I fixed the problem.
In your case, add a second offer and position the offer on you LP as you need both solutions for maximum effect. Don't have a second offer? Create one. Collect the emails from your page and then send them to the offer and use those emails to make you money later. Drop a pixel and follow those people around on FBX and get them to buy again, etc.
Sounds like you didn't do enough or think enough out of the box. The tactics I spelled out above are pretty much common place now in affiliate marketing. You need to get up and try again.
Before I take my leave for a month to focus on other projects, if you guys feel you gained some value in this thread then please head on over to LeanVertising.com and do me a solid and tweet, like, google + my article ( and future ones I will have coming up ) and also join up/follow me on those channels as well. I also have some things on inbound and stubleupon. Maybe someone can submit to reddit?
I've started and dropped some blogs over the years, but I am going to take a crack at focusing on this on and would like a little help if you can spare it.
Yeah, shameless plug and all. However, I learned if you don't ask for the sale.. you won't get it.
Help me out if you can please.
Thanks
I've started and dropped some blogs over the years, but I am going to take a crack at focusing on this on and would like a little help if you can spare it.
Yeah, shameless plug and all. However, I learned if you don't ask for the sale.. you won't get it.
Help me out if you can please.
Thanks
My last tip for a while as I take some time off and focus on other things...
Don't underestimate breaking working campaigns into smaller campaigns ( if you have budget to spend for it ).
Several times I have campaigns that hit their daily budget AND/OR have low QS keywords in their adgroups and a simple thing I do is:
1. If the campaign is hitting its daily budget, I check to see if a couple of KWs are responsible for this within the adgroups. If I find this to be true, I move the keywords that are responsible for eating up the budget into their own new campaign.
What this does is allocate money just to those keywords as needed, but also free's up budget for the old campaign and its keywords so they can now have a chance at "spending money" and "collecting data". Generally this results in me getting more conversions. Those old keywords were getting strangled but the other keywords eating up the budget, so getting data on them was a lot harder.
2. If I am in a campaign that has low QS keywords in its adgroups. I move those keywords into their own new campaign as well and label it "Low QS Campaigns". I can then refocus ads on these keywords, a new budget and kw bids, and also possibly new landing page URLs.
It also helps raise the QS of my original campaigns and adgroups/keywords as well by moving out these low performers.
Over a couple weeks I generally see the new "Low QS" start bringing in new conversions and the keywords raising in QS.
Doing both of these will raise the budget/spend you have, but doing both will also help bring in more conversions over the course of a month or 2 when starting out. It also helps you make better split testing decisions and optimization rules for your campaigns once you start breaking down even tightly niched/themed adgroups.
Don't underestimate breaking working campaigns into smaller campaigns ( if you have budget to spend for it ).
Several times I have campaigns that hit their daily budget AND/OR have low QS keywords in their adgroups and a simple thing I do is:
1. If the campaign is hitting its daily budget, I check to see if a couple of KWs are responsible for this within the adgroups. If I find this to be true, I move the keywords that are responsible for eating up the budget into their own new campaign.
What this does is allocate money just to those keywords as needed, but also free's up budget for the old campaign and its keywords so they can now have a chance at "spending money" and "collecting data". Generally this results in me getting more conversions. Those old keywords were getting strangled but the other keywords eating up the budget, so getting data on them was a lot harder.
2. If I am in a campaign that has low QS keywords in its adgroups. I move those keywords into their own new campaign as well and label it "Low QS Campaigns". I can then refocus ads on these keywords, a new budget and kw bids, and also possibly new landing page URLs.
It also helps raise the QS of my original campaigns and adgroups/keywords as well by moving out these low performers.
Over a couple weeks I generally see the new "Low QS" start bringing in new conversions and the keywords raising in QS.
Doing both of these will raise the budget/spend you have, but doing both will also help bring in more conversions over the course of a month or 2 when starting out. It also helps you make better split testing decisions and optimization rules for your campaigns once you start breaking down even tightly niched/themed adgroups.
I did this kind of culling of time online a few months ago and even went as far as deleting the facebook account. Its a scary move but one that I am glad I did and I dont miss it anymore....
Glad To Be On This Forum
Hope you can help me with a lot of ways as I'm new to this forum and this is my first post
Hope you can help me with a lot of ways as I'm new to this forum and this is my first post
eliquid, great thread. It's true that this forum lacks PPC knowledge sharing.
Whenever you're back on this thread, can you share some tips on "match types". When do you prefer to use broad, exact or phrase and how does it affect CPC?
Also, do you know if there is a way to target keywords containing a certain amount of words or more. For instance, if I want to target keyphrases containing the words "blue" and "widgets" of 3 words or longer... (meaning I don't want to target the keyword "blue widget" per se, but "get blue widget", "buy blue widget", "how do I get a blue widget", and all the millions of longtail variations that are 3 words or above)
Whenever you're back on this thread, can you share some tips on "match types". When do you prefer to use broad, exact or phrase and how does it affect CPC?
Also, do you know if there is a way to target keywords containing a certain amount of words or more. For instance, if I want to target keyphrases containing the words "blue" and "widgets" of 3 words or longer... (meaning I don't want to target the keyword "blue widget" per se, but "get blue widget", "buy blue widget", "how do I get a blue widget", and all the millions of longtail variations that are 3 words or above)
Wanted to drop this in about Facebook PPC.
Im not sure if all accounts have Power Editor now or not, but you got to use it.
You need to dig into your data of your ads by going into reports and finding out where your conversions happen ( oh your using conversion pixels provided to you by Facebook, right? ). Filter and break that data down into age and gender and also placements and then look at where your losing ROI.
A lot of time you might see that 25-34 males really convert for your offer and that 45-64 females do too. Awesome info to have since you can now go in and block out older males, younger females, and all 34-45 year olds when creating ads now.
So what does this have to do with Power Editor? Well, while your looking at that data you just might find your getting a hell of a lot of clicks and CTR on News Feeds compared to Right Hand Side ads, but very low conversions.
^^ Im willing to bet its because Right Hand Side ads are only seen by Desktop FB users, and News Feeds by Desktop and Mobile users. When you realize the mobile users are fucking up your conversions and ROI, the only way to remove them from that ad placement is to use Power Editor by clicking on that ad and selecting News Feeds Desktop ONLY. You can't do this without Power Editor.
I'd like to take 10% of all your saved earnings as payment please.... thanks!
And yes, I am still on break
You need to dig into your data of your ads by going into reports and finding out where your conversions happen ( oh your using conversion pixels provided to you by Facebook, right? ). Filter and break that data down into age and gender and also placements and then look at where your losing ROI.
A lot of time you might see that 25-34 males really convert for your offer and that 45-64 females do too. Awesome info to have since you can now go in and block out older males, younger females, and all 34-45 year olds when creating ads now.
So what does this have to do with Power Editor? Well, while your looking at that data you just might find your getting a hell of a lot of clicks and CTR on News Feeds compared to Right Hand Side ads, but very low conversions.
^^ Im willing to bet its because Right Hand Side ads are only seen by Desktop FB users, and News Feeds by Desktop and Mobile users. When you realize the mobile users are fucking up your conversions and ROI, the only way to remove them from that ad placement is to use Power Editor by clicking on that ad and selecting News Feeds Desktop ONLY. You can't do this without Power Editor.
I'd like to take 10% of all your saved earnings as payment please.... thanks!
And yes, I am still on break
Adwords has updated the Opportunities Tab with some new shit that can improve your ROI if you just dig into it. Update happened earlier this week and is already providing me some good info.
Check it out folks
Check it out folks
On your longtails that are 3 or more words, I don't know an easy way to do this. Your best bet is to just do a bunch of Phrase match on the short tail in hopes that it brings in the longtail for you.
So if you hoping to get 3 word longtails for "blue widgets" I would put "blue widgets" into a tool like https://clevergizmos.com/keyword-researcher/ ( thanks CCarter ) and in the box put in "* blue widgets" and then under it "blue widgets *"
The * act like wildcards and will pull up all variations of that term of yours. Then you just find the common terms that it pulls up and make a phrase match out of it. Your list would look like this:
"used blue widgets"
"big blue widgets"
"blue widgets for"
"blue widgets sale"
Just keep repeating that. That would get a lot of 3+ keyword terms and none of the 1-2 keywords.
On match types I keep it pretty simple. I have 1 campaign of broad or phrase or broad modified and then the exact same campaign of just exacts.