Nice thread. If you just want to push an offer, is it ok to throw up a one page landing page and put it into adwords or do they expect a bigger and more active site? I already lost one adwords account, don't want to get my new one banned. Are there any no-no's?
Throw up a larger full site. You never know if a couple weeks down the road if the low QS you might be getting is from having a shitty 1 page site.
How much data do you think you need to collect to get a statistically relevant sample. I note that the STM book (which is more PPV) talks about spending around 100-200 for some sample data to see whats converting and what doesn't.
Also...what do you use to track...CPVLAB or Prosper202 or something else?
I dont use any of those to track anymore. I am handling larger enterprise accounts and some small ones, but none of them are of the affiliate nature.
Also, I dont give myself a total $ limit like that. I first figure out what I need to be profitable ( a CPL or CPA goal ) and then I multiple that by 4. Starting out you will need lots of data and lots of testing. Giving yourself a 4x goal will help achieve that in the beginning. 0 conversions and more then 4x my goal, the KW is getting cut.
If however I have several conversions for a KW I only let it have maybe 2x my goal rate before cutting it if I have been optimizing it.
Can you recommend any books that are current with fresh knowledge about PPC today?
As an example let's talk about the Diet Niche. There is adwords, bing, yahoo, facebook, pof... which one of these would you recommend starting out with? Which one of these would you recommend staying away from? What have I missed in that list?
What is the best way to gather keywords initially? Would it be to spy on your competition and see what they do?
Is it acceptable to write your own sales letter that is basically paraphrased from your competitors sales letters? Would you recommend doing this? Or would you recommend hiring a copywriter for $500 to write something completely unique?
Do you market anywhere offline such as in magazines?
Really appreciate you doing this. I started out strong in the diet niche with organic sales but was quickly drowned out by competition, I am quickly realizing that paid advertising is the next level and I can either adapt or die.
Sorry for all the noob questions but I am a noob fo sho. Thank you.
I dont know of any books worthwhile. Testing is better IMHO. If you were starting out, Id say FB for ease of use and learning how to convert unfocused buyers.
Best way to get kws is to look at competitors, yes.
I would not hire a $500 copywriter until you have your funnel down and know its metrics. Once you obtain a lead into your funnel, you need to know the numbers from entry into funnel until they exit and buy. Anything before you dont need to know now. Get those numbers, make sure it works and then test it on paraphrased copy. Once this all clicks and works, then hire a copywriter.
Great thread eliquid. I'm a Adwords noob and my biggest issue is deciding if a keywords is a winner/loser/ has potential. How much do you spend on a keyword to decide if it's worth trying to optimize for/ has potential?
For example, do you send 100 clicks? 1000 clicks? When do you say:
" Hey this keyword is shit and doesn't convert"
I've found a few decent keywords, but traffic is too low, and the costs it took to find them too high. I could have SEO'd the keywords for cheaper, and would get a better ROI long term. Maybe PPC just isn't right for this market; even a 20% ROI seems high. And at 20% ROI and low traffic, it's just not worth the trouble.
Thanks for the great thread
0 conversions I give a KW 4x its goal spend
1 conversion I give a KW 3x its goal spend
2 conversions I give a KW 2x it goal spend
3 conversions I give a KW 1.5 its goal spend
at 4 or more, It better be on target unless I am not split testing ( which I am always doing so this metric always works for me ).
