Let's say I wanted to start out with adwords. For a noob to PPC (but not to internet marketing or web development), it seems like adwords is the best place to start because I don't have to worry about click fraud.
Is the general model going to be:
Adwords --> landing site --> affiliate offer ?
Does this differ for mobile?
Adwords is a great start if your doing legit PPC. Next best is FB ( different mindset though ).
For your LP question, you need to test it man. Test it without a LP and test it direct. Overall in general, having a LP is better for multiple reasons like creating your own list or preselling. But it can be done successfully direct, just less often.
Do you use the adwords tool?
If so, how serious do you consider it in your practices?
Do you mean the KW tool? I use it for a base set of KWs, but not for all my KW's
x2
I was getting at this in my earlier post, everything i've read is google absolutely hates any sort of AF marketing and will give you a low QS score if you act as an intermediary
^^ this
Not sure how I missed this thread when you first posted it - amazing info.
Here are a few if you're still answering:
- What to you do to mitigate and/or refund the fraudulent clicks from Bing & Yahoo?
- Do you have specific strategies to best utilize sitelinks? I've seen some creative use of them as extensions of the ad (like link titles mentioning additional benefits, etc)
- How do phone calls work into the equation? How do you add them into reporting, since they can be difficult to correctly attribute.
Thanks!
I still am and I plan to add more. I am on purpose stretching this out since if I give you all the good stuff upfront in 1-2 posts this thread would die out quick and never see the light of day again with bumps later on.
Bing and Yahoo fraud, its rampant in certain niches. First and foremost, turn off the partner network and only run on Bing and Yahoo. Secondly, start tracking clicks like mad. The fraud is pretty advanced, they dont just click and leave. They click, fill out forms, browse the site, etc and use multiple IPs. Biggest tip is turn off the partner networks.
Yes, first off just being using sitelinks. So many people dont. If you just use them as normal you are ahead of 50% of your market for sure. Once you start using them, really dig into the Phone and Offer extensions as well as local. On site extensions, start developing pages on your site telling a story about benefits and features or testimonials, add those to your site and enable them as sitelinks.
If your in the US, Canada, France, Germany.. google will allow you to use one of their phone numbers in the ad and then forward that caller to your real number. You can set the "conversion" ( if a lead ) for anything over X seconds as well. Also, dont forgot you can now IMPORT OFFLINE CONVERSIONS too which can help as long as you can tie someone who calls later ( several days ) and purchases back to your online advertising. Only problem will be knowing what KW they clicked from or ad, but at least you can get it in and get a general overview.