6500+ Posts. I feel in a good mood.



Subscribed. Good info here eliquid.

Question - If you're pushing service, not an affiliate offer, is it ok to go without a lander and direct traffic directly to your site?
 
^^ the right answer always is and always will be, TEST.

Every SERP is different, every customer and niche different. Test them both
 
Let's say I wanted to start out with adwords. For a noob to PPC (but not to internet marketing or web development), it seems like adwords is the best place to start because I don't have to worry about click fraud.

Is the general model going to be:

Adwords --> landing site --> affiliate offer ?

Does this differ for mobile?
 
Let's say I wanted to start out with adwords. For a noob to PPC (but not to internet marketing or web development), it seems like adwords is the best place to start because I don't have to worry about click fraud.

Is the general model going to be:

Adwords --> landing site --> affiliate offer ?

Does this differ for mobile?

x2
I was getting at this in my earlier post, everything i've read is google absolutely hates any sort of AF marketing and will give you a low QS score if you act as an intermediary
 
Not sure how I missed this thread when you first posted it - amazing info.

Here are a few if you're still answering:

  • What to you do to mitigate and/or refund the fraudulent clicks from Bing & Yahoo?
  • Do you have specific strategies to best utilize sitelinks? I've seen some creative use of them as extensions of the ad (like link titles mentioning additional benefits, etc)
  • How do phone calls work into the equation? How do you add them into reporting, since they can be difficult to correctly attribute.

Thanks!
 
Let's say I wanted to start out with adwords. For a noob to PPC (but not to internet marketing or web development), it seems like adwords is the best place to start because I don't have to worry about click fraud.

Is the general model going to be:

Adwords --> landing site --> affiliate offer ?

Does this differ for mobile?

Adwords is a great start if your doing legit PPC. Next best is FB ( different mindset though ).

For your LP question, you need to test it man. Test it without a LP and test it direct. Overall in general, having a LP is better for multiple reasons like creating your own list or preselling. But it can be done successfully direct, just less often.

Do you use the adwords tool?
If so, how serious do you consider it in your practices?

Do you mean the KW tool? I use it for a base set of KWs, but not for all my KW's

x2
I was getting at this in my earlier post, everything i've read is google absolutely hates any sort of AF marketing and will give you a low QS score if you act as an intermediary

^^ this

Not sure how I missed this thread when you first posted it - amazing info.

Here are a few if you're still answering:

  • What to you do to mitigate and/or refund the fraudulent clicks from Bing & Yahoo?
  • Do you have specific strategies to best utilize sitelinks? I've seen some creative use of them as extensions of the ad (like link titles mentioning additional benefits, etc)
  • How do phone calls work into the equation? How do you add them into reporting, since they can be difficult to correctly attribute.

Thanks!

I still am and I plan to add more. I am on purpose stretching this out since if I give you all the good stuff upfront in 1-2 posts this thread would die out quick and never see the light of day again with bumps later on.

Bing and Yahoo fraud, its rampant in certain niches. First and foremost, turn off the partner network and only run on Bing and Yahoo. Secondly, start tracking clicks like mad. The fraud is pretty advanced, they dont just click and leave. They click, fill out forms, browse the site, etc and use multiple IPs. Biggest tip is turn off the partner networks.

Yes, first off just being using sitelinks. So many people dont. If you just use them as normal you are ahead of 50% of your market for sure. Once you start using them, really dig into the Phone and Offer extensions as well as local. On site extensions, start developing pages on your site telling a story about benefits and features or testimonials, add those to your site and enable them as sitelinks.

If your in the US, Canada, France, Germany.. google will allow you to use one of their phone numbers in the ad and then forward that caller to your real number. You can set the "conversion" ( if a lead ) for anything over X seconds as well. Also, dont forgot you can now IMPORT OFFLINE CONVERSIONS too which can help as long as you can tie someone who calls later ( several days ) and purchases back to your online advertising. Only problem will be knowing what KW they clicked from or ad, but at least you can get it in and get a general overview.
 
Bing and Yahoo fraud, its rampant in certain niches. First and foremost, turn off the partner network and only run on Bing and Yahoo. Secondly, start tracking clicks like mad. The fraud is pretty advanced, they dont just click and leave. They click, fill out forms, browse the site, etc and use multiple IPs. Biggest tip is turn off the partner networks.
Once you've identified bad clicks do you try and get them refunded? If so is there a process?

Yes, first off just being using sitelinks. So many people dont. If you just use them as normal you are ahead of 50% of your market for sure. Once you start using them, really dig into the Phone and Offer extensions as well as local. On site extensions, start developing pages on your site telling a story about benefits and features or testimonials, add those to your site and enable them as sitelinks.
Hell yeah, I use every ad extension I can. Anything to differentiate from the competition. Good stuff.

If your in the US, Canada, France, Germany.. google will allow you to use one of their phone numbers in the ad and then forward that caller to your real number. You can set the "conversion" ( if a lead ) for anything over X seconds as well. Also, dont forgot you can now IMPORT OFFLINE CONVERSIONS too which can help as long as you can tie someone who calls later ( several days ) and purchases back to your online advertising. Only problem will be knowing what KW they clicked from or ad, but at least you can get it in and get a general overview.
If anything the import offline conversions is a way to qualify sales after conversions if i'm not mistaken (source).

The problem with phone is that it's a beast of it's own. You get a call and do not have anything to tie it back to (IP, visit time, keyword, etc) I usually used tracked phone numbers to measure phonecalls, which ends up helping to track overall ROI (using leads as a conversion value) but I struggle to fold phonecall data intelligently into the website analytic data.

Thanks for the answers. I primarily do local leadgen, so phone calls may be much more prevalent for me. For example I typically see 4 phone calls for each form submit.
 
WHERE THE FUCK CAN I GET FACEBOOK ACCOUNTS FOR ADS? All these ancient chinese secret mother fuckers are selling offshore shit and I keep getting banned. Sitting on serious $, 15+ credit cards from legit California/USA Banks - but facebook doesnt want my nazi monies. Get @ me.
 
sounds like your pushing shady shit.

if you aint got multiple ids and passports ( joking, but serious almost ) and multiple IPS and cloaking, you dead in water.

i know lots of the secrets, but it doesnt come cheap. what are you willing to pay?
 
I thought you were into this Karma mood of just being cool"? Kidding, I honestly don't give a fuck. If I can make a dollar out of 15 cents by keeping the shit alive I'll totally pay you to show me how to do this shit.

Setup: Friends/Family (multiple ID's); Down to make multiple DBA's and business accounts. Virtual mailing addresses/forwarding/UPS Store, etc. I got 3 ISP's in my office, all of which I can release/renew for new ips. I got a good cloaking service. Just pm me for the specifics if you wanna show me the way.
 
^^ sharing tips, common sense, and tricks that you can find else where online and thru some actual practice doing this as a career, I don't mind sharing.

However, spilling secrets that end up making people several tens of thousands of dollars a day profit that could end up damaging a huge money source for myself and others.. well that comes with a price.
 
eliquid has now been officially put on the safe list for when I take over this country...

...dude just made it rain with knowledge. Knows his shit. Listen to this guy. I'm gonna break ya off something when I start implementing a few of the things we discussed, given it works (I don't see why it wouldn't though). Thanks for the support and idea's, much appreciated.
 
^^ sharing tips, common sense, and tricks that you can find else where online and thru some actual practice doing this as a career, I don't mind sharing.

However, spilling secrets that end up making people several tens of thousands of dollars a day profit that could end up damaging a huge money source for myself and others.. well that comes with a price.

Don't suppose you could post up a couple previous campaigns that have run their course? Sorry, but I'm just getting the feeling this is more about running a companies PPC campaigns rather then as an affiliate. Difference being in budget and certain websites ToS.
 
^^ whats the difference in running a companies PPC business and an affiliates?

Dont you treat your affiliate stuff like a company? It's all about earning more then you spend. When I was an affiliate for weight loss, biz op, local lead gen, etc I did it this same way as I do know for lead gen in EDU for a company that basically acts like an affiliate and for ecom stuff as well.

Not sure where your lost, maybe you should post up some questions specific to your need.
 
How would you strategize on high priced items? like 3k-5k worth product.
My CPC is 0.33-0.70 and low search volume too. The daily budget is $20 and the campaign budget only spend about $8-$15 a day.
I am still getting used to PPC and even though I just got my Adwords search certificate, I still need some guidance. The owner of the ecommerce site is very stingy and is satisfied on the lower positions of the ad as long as his cost is low.
 
^^ whats the difference in running a companies PPC business and an affiliates?

Dont you treat your affiliate stuff like a company? It's all about earning more then you spend. When I was an affiliate for weight loss, biz op, local lead gen, etc I did it this same way as I do know for lead gen in EDU for a company that basically acts like an affiliate and for ecom stuff as well.

Not sure where your lost, maybe you should post up some questions specific to your need.

From my limited research into PPC and the reason why I am not entirely sure how helpful your posts are (not that I doubt that you are knowledgeable in this area) but..

1) A lot of us DON'T have $250+ to start testing out a campaign
2) As I said in my original post it appears that FB / Google are becoming quite restrictive to affiliates. I've read numerous accounts of Adwords accounts banned for acting as an affiliate and, I believe, affiliate advertising on google is specifically banned. FB also appears to have something against affiliates advertising via a sales funnel rather then straight to a merchants landing page.

Basically, from my understanding, the only place left for PPC marketers to advertise with little regulation is through media buys (expensive) or PPV.

Again feel free to correct me but i'm not connecting the "I work online from the comfort of my house on my own projects" to this info. Sounds great if I was established but for a newbie.........where would I even begin?

and lastly. THIS IS NOT A CALL OUT POST.