The Bullshit Side of the Internet Marketing Guru Industry



In all fairness, most people who sell ebooks and information are in fact selling trash. If they actually had some information that was legit and worthwhile, they wouldn't be outting the method and they wouldn't have time to peddle ebooks or courses because they'd be too fucking busy banking. So yea, if you're selling ebooks...you might be a snake oil salesman.
That's not necessarily true, and proper business people pay for coaching and training materials all of the time.

It's not the medium, it's the message. It doesn't matter if I am the 50th guy to copy an ebook and present the idea to you, if the information is valuable to you, then it is valuable to you.

I think people get too hung up on good guys and bad guys narratives. Marketing has always been borderline scummy, I mean we can all rationalize what we do is whitehat and noble, but I know a few people in this thread have done shit too shady for me to touch, and likewise I have probably done shit most other people wouldn't touch either.
 
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The cases in that article are MILD compared to some that I saw in the extremely short time I worked with a certain guru I won't mention here (though he's in the article).

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In truth, I don't know if it's really any worse than a lot of other "investments" people take on. College is getting to be a pretty bad financial investment these days, especially third-tier private colleges + unmarketable majors. Yet, we've created a system where people will do obscene things to get that education because everyone seems to think you MUST have a degree.
This is pretty insightful.
 
Nice sales letter for a .99 ebook.

I'm personally skeptical of anyone who looks at any group of people and portrays them as "evil" or whatever.

There are always good and bad individuals within any given group.

This has the same journalistic integrity to me as an article that says "All blacks steal" or "All liberals are communists".

It's bullshit.

But people eat it up. Even those who should know better.

I've spent a lot of money on information and coaching that's paid back in spades. This author bitches about not being able to get a job after college. I'd argue that $50k in debt for skills that aren't marketable is a bigger ripoff than 99% of even the lowest-level guru rehashed products.

The author is selling an e-book on Kindle. The Kindle platform exists solely to *gasp*, consume information products.

This article paints everyone who markets online or sells information as scammers. Far from true or unbiased IMO.

I wholesomely agree!

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He basically took the entire Industry and painted it with the same brush. So much for objectivity. :music06:. Speaking of crappy info products, I'm sure his Kindle sales have skyrocketed after this.

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I've been on WF 5 years, and what constitutes "acceptable marketing" here still confuses the heck out of me. Let me get this straight:

1. Selling sign-ups to hook-up dating sites full of pretend women (but no real ones) = good
2. Selling worthless weight loss products to people desperate to lose weight = good
3. Selling bullshit government grants packages to people desperate to make money = good
4. Selling payday loans to people who will never be able to pay them back = good
5. Selling worthless marketing materials to people desperate to make money online= bad

Am I missing something?
 
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Fuck gurus who make their living scamming newbies. Also, fuck the people who scam innocent people with Rebills, Acai, Fake Grants, Bizopps, etc.
 
Due diligence in our society is highly lacking.

Anyone remember something called the real estate bubble? It was 100 times bigger than 'internet marketing' to the tune of trillions of dollars.

HGTV and other TV shows decided that anyone could become a multi-millionaire and 'flip that house'. You know how many people in my small town of 12,000 decided they could buy real estate and make a killing? No less than 50, I'd estimate it at 100 to 200 people easily.

I've been in real estate for over 6 years now, and when I started in 2006, I would get no less than 10 calls A WEEK in my small town from people asking me to hook them up with 0% down loans and bank foreclosures. MOST of the people went belly up because they spent absolutely no brain power on learning how to do things.

Just like with internet market, i've also spent time on carefully researching real estate, so far I'm profitable on both and can't complain at all. There are hundreds of people in my area that lost it all in real estate, and plenty more I'm sure have tried their hand at marketing.
 
In all fairness, most people who sell ebooks and information are in fact selling trash. If they actually had some information that was legit and worthwhile, they wouldn't be outting the method and they wouldn't have time to peddle ebooks or courses because they'd be too fucking busy banking. So yea, if you're selling ebooks...you might be a snake oil salesman.

I'd actually refine it a little further. If the guru types had anything to offer, they'd be selling real books, through real publishers, as that's much more profitable and rewarding in the long term than self-publishing ebooks and related crap. The squeeze pages, 5000-word pitches, 50%+ affiliate payouts, and all the other hallmarks of the guru products in every field, regardless of the merits of the underlying product, indicate there's not enough substance to sell it without con artistry.
 
I've been on WF 5 years, and what constitutes "acceptable marketing" here still confuses the heck out of me. Let me get this straight:

1. Selling sign-ups to hook-up dating sites full of pretend women (but no real ones) = good
2. Selling worthless weight loss products to people desperate to lose weight = good
3. Selling bullshit government grants packages to people desperate to make money = good
4. Selling payday loans to people who will never be able to pay them back = good
5. Selling worthless marketing materials to people desperate to make money online= bad

Am I missing something?

It was a nice thread until you made us feel uncomfortable.
 
I've been on WF 5 years, and what constitutes "acceptable marketing" here still confuses the heck out of me. Let me get this straight:

1. Selling sign-ups to hook-up dating sites full of pretend women (but no real ones) = good
2. Selling worthless weight loss products to people desperate to lose weight = good
3. Selling bullshit government grants packages to people desperate to make money = good
4. Selling payday loans to people who will never be able to pay them back = good
5. Selling worthless marketing materials to people desperate to make money online= bad

Am I missing something?

Exactly, while I enjoyed the article and find most of those featured scum bags....where is the line drawn?

Most of you on this forum only know how to sell re-bills, essentially tricking people to buy a product that may or may not work, how is that any better then what they do?
 
I'd actually refine it a little further. If the guru types had anything to offer, they'd be selling real books, through real publishers, as that's much more profitable and rewarding in the long term than self-publishing ebooks and related crap. The squeeze pages, 5000-word pitches, 50%+ affiliate payouts, and all the other hallmarks of the guru products in every field, regardless of the merits of the underlying product, indicate there's not enough substance to sell it without con artistry.
Problem is that by the time a book like that has been published through real publishers its info has likely been outdated.
 
In all fairness, most people who sell ebooks and information are in fact selling trash. If they actually had some information that was legit and worthwhile, they wouldn't be outting the method and they wouldn't have time to peddle ebooks or courses because they'd be too fucking busy banking. So yea, if you're selling ebooks...you might be a snake oil salesman.

Except those ebooks about like how to pimp out your deck and shit like that.

I've been on WF 5 years, and what constitutes "acceptable marketing" here still confuses the heck out of me. Let me get this straight:

1. Selling sign-ups to hook-up dating sites full of pretend women (but no real ones) = good
2. Selling worthless weight loss products to people desperate to lose weight = good
3. Selling bullshit government grants packages to people desperate to make money = good
4. Selling payday loans to people who will never be able to pay them back = good
5. Selling worthless marketing materials to people desperate to make money online= bad

Am I missing something?

I'm guessing it's because people trying to learn how to make money online are relatable at least to some degree. And you know how people get when they relate to shit. Like kids that get abused that become social workers, or kids that have their parents killed by the joker.

Wait, that's revenge. Nevermind.
 
I'd actually refine it a little further. If the guru types had anything to offer, they'd be selling real books, through real publishers, as that's much more profitable and rewarding in the long term than self-publishing ebooks and related crap. The squeeze pages, 5000-word pitches, 50%+ affiliate payouts, and all the other hallmarks of the guru products in every field, regardless of the merits of the underlying product, indicate there's not enough substance to sell it without con artistry.

Ever studied Dan Kennedy's sales funnel?

He has dozens of books that sell well and are published through traditional publishers.

They serve as front-end products to his much more profitable self-published back-end.

I'm not defending or endorsing anyone.

But self-publishing is much more lucrative for those who know what they're doing.

Try working with a "real" publishing company, the guru's in this article look like saints by comparison.
 
Problem is that by the time a book like that has been published through real publishers its info has likely been outdated.

Nobody would publish the "secret traffic source/huge moneymaker/uberaffiliate mindset" type bullshit even the "legit" gurus hustle. Things like the psychology of online buyers and creating social networking herds around a product can have real, long-term value and applicability to current and future online (and hell offline) developments. Ebooks about shit that stops working when pinterest makes their outbound links nofollow is just shit.