SeoDave's Guide to Generating High Converting Zip/Email Submits

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Damnit, 55 extra clicks and not a single extra conversion. So the stats so far are:
Clicks: 273
Cost: £13.40, £0.05 per click (around $26 - $0.10 per click)
Clicks to offer: 35
Leads: 10 (Payout: $1.50 per lead = $15)

I'm doing it on the spears news piece if you must know.
 


xdhirax said:
eliquid, yeah that's what i was talking about :)
How on earth did you get organic listings for it so fast?
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xdhirax,

Well, my plan was a little different than most. As most people here are doing it with PPC to get instant exposure, I try to rank organic for the terms, even if they are long tail too. It might take me a few more hours ( since PPC is instant, my organic listing may take 8-10 hours to get ranked )

Why? I completely suck at PPC. At best I only break even most times. Since I know the 'gossip' and news is short lived for this type of project, I don't mind "blog and pinging" the specific URL to death as I know this will get me indexed fast ( and hopefully ranked fast ) too. I also know that I will be de-indexed in a few days too because of it, but shit.. the gossip is short lived anyway. I will be lucky if anyone really cares about U F C 75 in a few days anyway. By that time, I will have already picked another topic and moved on.

I can't share too many secrets on how I do things, but if you want to keep it to yourself and PM me, I may be able to go into more detail.

I thought I would share my stats. I am not sure where I am ranked at the moment, but the first day the news broke I was ranked 3rd page Google, 2nd page Google, and 4th page Google for most terms for my topic.

Clicks: 934
Cost: 0.00 per click ( pure organic )
Clicks to offer: 762
 
eliquid said:
xdhirax,

Well, my plan was a little different than most. As most people here are doing it with PPC to get instant exposure, I try to rank organic for the terms, even if they are long tail too. It might take me a few more hours ( since PPC is instant, my organic listing may take 8-10 hours to get ranked )

Why? I completely suck at PPC. At best I only break even most times. Since I know the 'gossip' and news is short lived for this type of project, I don't mind "blog and pinging" the specific URL to death as I know this will get me indexed fast ( and hopefully ranked fast ) too. I also know that I will be de-indexed in a few days too because of it, but shit.. the gossip is short lived anyway. I will be lucky if anyone really cares about U F C 75 in a few days anyway. By that time, I will have already picked another topic and moved on.

I can't share too many secrets on how I do things, but if you want to keep it to yourself and PM me, I may be able to go into more detail.

I thought I would share my stats. I am not sure where I am ranked at the moment, but the first day the news broke I was ranked 3rd page Google, 2nd page Google, and 4th page Google for most terms for my topic.

Clicks: 934
Cost: 0.00 per click ( pure organic )
Clicks to offer: 762
Click to expand...

what's your conversion rate?

I'm about to test this out myself using some web 2.0 site that get you index fast!

Also B&P is a great way to get index fast!
 
Eliquid, I'm also interested to see what type of conversion rates you are able to get from organic traffic. That's great CTR to the offer though.
 
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greenvy said:
what's your conversion rate?

I'm about to test this out myself using some web 2.0 site that get you index fast!

Also B&P is a great way to get index fast!
Click to expand...


it was pretty damn high.. from the 762 that clicked into the offer, over 60% filled out the form and counted as a lead for me.
 
Demon said:
You mean you got over 900 hits in three days without even appearing on the first page in Google?
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yeah, why wouldn't I?


When you focus on more than one term ( i focus on the main terms and the long tail ones ) that is getting a lot of attention, you can easily get thousands of hits not being on the first page of Google.

Hell, most of my stuff ranks on second page or third page of Google... as long as it has a lot of traffic ( like celebrity gossip ) then you will be making money still.
 
SeoDave said:
Eliquid, I'm also interested to see what type of conversion rates you are able to get from organic traffic. That's great CTR to the offer though.
Click to expand...

Its a tad bit more work maybe... and a bit longer to get. But if you have something that people will talk about for a few days and get ranked within the first 3 pages of Google, you can pull em in.

My offer was not all that great, but I let everyone know that came to the site that they would be eligible for the offer upfront. I also qualified them again after their initial action on the site too and promptly sent them to the offer afterwards.
 
hey eliquid,

how many keyphrase have you built a site for and got index in google?

you must have a lot of keyphrase to be getting so much traffic being on the 2nd and 3rd page of Google.

If organic is converting @ over 60%, damn! thats fkn awesome...that's straight up profit!

are you using some BH method to get index so fast?
 
eliquid said:
yeah, why wouldn't I?


When you focus on more than one term ( i focus on the main terms and the long tail ones ) that is getting a lot of attention, you can easily get thousands of hits not being on the first page of Google.

Hell, most of my stuff ranks on second page or third page of Google... as long as it has a lot of traffic ( like celebrity gossip ) then you will be making money still.
Click to expand...
True, it depends on the niche and keyword itself. I have a site which turns up in the first spot for dozens of long tail keywords in Google with a few more general ones as well, yet it doesn't pick up that amount of traffic.
 
greenvy said:
hey eliquid,

how many keyphrase have you built a site for and got index in google?

you must have a lot of keyphrase to be getting so much traffic being on the 2nd and 3rd page of Google.

If organic is converting @ over 60%, damn! thats fkn awesome...that's straight up profit!

are you using some BH method to get index so fast?
Click to expand...

Its not really BH to me, but all I did was B&P the hell out of the URL itself, and got the URL linked to a few authority sites and B&P those authority URL's that linked to my main URL. I did this about 3-4 times each.

All this happened on the 8th, early 9th i was already ranking in Google in multiple terms.

Basically, create landing page... B&P it, get links from trusted authority sites ( say 5-6 sites ).. B&P all those URL that have my link pointing back to me. Then go back in an hour and B&P all the URLs again.. wait hour.. rinse and repeat. Oh, i also did this from different IP's as well.

Also, a lot of these trusted sites had a RSS feed, which had my link in it too.. guess what, B&P that RSS feed to death as well...oh, some of these sites had archive pages as well ( think wordpress ).. yep, those archive page URL's got B&P too.

When I create a landing page, I include in it the main keyterms I am going after.. and add in anywhere to 10-20 related ( not the exact same , but related ) terms to the main terms ( think LSI and other terms the searcher might use ). Format it correctly ( think h1, h2, h3, strong, ul, li, filenames, etc ) and you got one hell of a landing page that is ready to rank for multiple terms.

Now this page might not be the best 'converter' for my traffic as it is optimized for search, but shit.. when you dont pay anything for the traffic, then who cares. Yeah I could spend more time and make it more 'convert' friendly, but I already spent a good deal of time researching keywords, writing some copy, and setting it up with links to spend any more time on.

After you do this a while, you can find shortcuts and automate it some, which is where I am at now. If I can automate it enough, I might earn some time to make it more 'convertible' to surfers.

I should mention this as well.. for several of the terms, not only did my landing page come up in the results.. but so did the 'authority sites' I B&P too. Those giving me 2-3 spots in the Serps that lead back to my site.
 
Demon said:
True, it depends on the niche and keyword itself. I have a site which turns up in the first spot for dozens of long tail keywords in Google with a few more general ones as well, yet it doesn't pick up that amount of traffic.
Click to expand...

I have other sites that rank well for long tail too that did not get this much traffic as well. The difference is I also ranked well for the main keyterms too.

All in all, the main terms ranked 2nd-3rd pages of Google ( about 6 main terms ) and the long tail terms ranked in 3-4th pages of Google.

Yeah, not stellar results for SEO.. but considering the amount of people that were searching these terms, most of my traffic came from the 2-3rd pages of Google where I had the main terms positioned. The long tail stuff didn't send in much traffic itself.

As I thought, my traffic today is in the shitter.. same positions, same offer, same landing page. People have moved on and now my 'topic' is old news. Time to focus on another hot topic today.
 
moved the campaign to a different domain, put keywords on the page, filled out meta desc. and keywords and still google fucked me over... i will fucking NEVER use adwords again
 
I was just flopping something around in my head, why not when they click, send them to a new page for the zip submit? Keep them on the results page with some nice google ads to have them click on.

And if the unbelievable offer is causing some to not complete, then why not find a more believable offer like when free movie gift card, don't need to say it's five hundred bucks.
 
eliquid said:
I have other sites that rank well for long tail too that did not get this much traffic as well. The difference is I also ranked well for the main keyterms too.

All in all, the main terms ranked 2nd-3rd pages of Google ( about 6 main terms ) and the long tail terms ranked in 3-4th pages of Google.

Yeah, not stellar results for SEO.. but considering the amount of people that were searching these terms, most of my traffic came from the 2-3rd pages of Google where I had the main terms positioned. The long tail stuff didn't send in much traffic itself.

As I thought, my traffic today is in the shitter.. same positions, same offer, same landing page. People have moved on and now my 'topic' is old news. Time to focus on another hot topic today.
Click to expand...

How many pages and how much content do your landing sites have?
 
Amazing... this thread has morphed... from PPC into SEO lol!
Awesome
Dave, I actually found your ad on an MMA site I frequent. SO I guess content must me working for you...
 
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