SeoDave's Guide to Generating High Converting Zip/Email Submits

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I just started my new campaign, I used
Yahoo! Buzz Index - Today's Top 20 Overall Searches
and
Google Trends: Sep 6, 2007
for inspiration.

Bought a new domain, set up landing page, privacy policy page, contact us, info about the main player page (hopefully get better QS than last try).. I hit up all 3 PPC players: yahoo, google and msn. Will let you know how it goes.

Is there a way to measure conversions through Copeac without paying extra for directtrack? that is who my offers are going through.

Also Should I be making seperate landing pages for each engine/KW so I can send SubID's to track conversions better then refine the campaigns?

Many questions without offering much, but I will give progress reports!
 


bit said:
No line in the sand for you eh.
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I was (mostly) kidding... This thread inspired me to jump on a current topic... a good domain was available, then you can get organic traffic, maybe even buy it cheap early on, but then what. Mostly news sources (the Times, etc...) are bidding for "pavarotti" now -- *they* are making money off of it... mmm... maybe I will put adsense up...
 
lucab said:
personally, i think the best way to test this idea would be to send both the yes and no to the same offer. initiate a counter so each time the button is clicked, it sends the user to a different offer. try out maybe 5 different offers, the same for each button. this way, you will be able to see which offer converts best for which button. this is a conclusive result, which you can look at and decide the best course of action (obv in this case you would pick the best converting offer for each).
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Hmm but you wouldn't be able to advertise your gift since it will be different every few clicks.
 
Dave or anyone, you getting any love from content at all?
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Several of my campaigns have received a decent bit of the overall traffic (+10%) from the content network. Don't be afraid to use the content network with these campaigns. If you hit the right niche they can work like a charm (and can be cheaper than the search ads by a good bit).
 
SurferJoe said:
Is there a way to measure conversions through Copeac without paying extra for directtrack? that is who my offers are going through.

Also Should I be making seperate landing pages for each engine/KW so I can send SubID's to track conversions better then refine the campaigns?
Click to expand...

you answered your first question with your second question. you can send subID's from your landing page, which will show in your report over at copeac when you get a conversion. unfortunately, to my knowledge there is no way to see which subID's are getting clicks, only those that are converting.

when i first started doing ppc, i set up a different landing page for each engine so i could pass a unique subID. once i got a little comfortable with scripting in php, i was able to move away from this ghetto set up.

let me give you an example of what you want to do:

you can pass the keyword from google adwords like this:

Destination Page: http://mylandingpage.com/thisproduct?kw={keyword}

so now on your landing page, you would put a little script like this at the beginning of the page:

if (isset($_GET['kw']){
$kw = $_GET['kw'];
}

now when you set up your affiliate link (which you should be running through a redirect script so you don't get hit with QS penalty and so your users don't see a super long URL in the progress bar), you would just pass the variable holding your keyword like this:

<a href="http://mylandingsite.com/redirect.php?a=thislink&kw=<? echo $kw; ?>">CLICK HERE</a>

now in you redirect script you parse for the variables that you GET - a and kw. then you use a specific link for whatever a you sent, and then you send the kw over as your sub id.

this might sound complicated but it really is super basic php. obviously you can get more involved with how you parse the GET array. google and yahoo pass these variables differently, so using a couple of simple if/elseif/elseif/else statements you should be able to set the proper $kw and maybe you also want to set $ppcengine or whatever.

the cool part is that once you have this set up for one landing page, you can pretty much copy it for every other offer you are running.

hth
 
yeah this is the fun part, its hard to get the bids low enough so you can make a profit, ive been doing this for a while now but a little differently, and now my bids are going up and up, and its hard to find any new ideas for the polls that can keep the bids at .05 or lower, any higher and eventually you will not make anything...It actually really sucks, if only i would have thought of this 4 years ago when we could still bid 5 cents on everything...Its useless to use on MSN for the most part too cuz they dont seem to get traffic for shit, and 10 cents on yahoo will only lose you money. Thats why ive been searching for a 5 cent secret for so long....Was rolling 10k+ a day through content for a month at .02 but of course that just magically goes to 0 and changing domains and adwords accounts makes no difference...I hate google so much dammit........sorry for the rant.
 
I disagree with havok about the .10c bids. The majority of my bids were from .05-.10 from MSN/Yahoo and I made 300% profit. You just have to make sure you are converting at a high enough percentage that you can maintain 5-10c bids. If you can, keep the campaign running as long as you are still converting high enough to make profit on your bids. Of course you always want the lowest bids possible, but sometimes 5-10c is as good as you can do. These campaigns are very much hit-n-runs so you want to bank hard for a week or 2 on some item and then kill the campaign and move on. Remember that the key is being one of the first people to jump on a news item or event, etc and bid low on high frequency kw's related to that topic. It won't be long before you have competition so being an early mover definitely gives you the advantage. Once competition starts pouring in and your bids start going up, kill the campaign and move on.
 
seodave

have u ever created a campaign and instantly been presented with $1-6 clicks without even having a chance to run the campaign? any tips for gettin around this or is this a result for gettin into the news too late, and google already flagging certain key terms?

this happened to me even with the main kws in the url, link to a 3rd party site, privacy poicy, contact, about link, meta tags description and kws, and kws in the title...
 
UPDATE -

So like eveyrone else, my traffic has gone to nothing - but i left some of othe lower, longer keywords keep going and changed the offer to something a bit more targetted to the demographic of the poll.

Surprise, Surprise - my conversion's jumped up around 50%. Nothing to get rich off of for sure, but what a great, cheap lesson.

Thanks again SEO . .
 
Ah yes here's the thread I was looking for when I wrote about using Vanessa and the Nude pics as a campaign. http://www.wickedfire.com/traffic-supreme/17012-heres-thought.html

I really am curious to see if stuff like this works. I understand that new stories like mike vick work because of all the emotion fueling them but you can't just sit around and wait for those whoppers...so do semi-whoppers like these work at all?
 
You guys might want to try the same concept with celebrities, TV shows movies. Like bid on the surreal life and ask who the best character was and win a $500 gift card, the traffic on less popular shows probably is cheaper but also less, it might be something you can set up and let it ride out longer.
 
projectv3 said:
seodave

have u ever created a campaign and instantly been presented with $1-6 clicks without even having a chance to run the campaign? any tips for gettin around this or is this a result for gettin into the news too late, and google already flagging certain key terms?

this happened to me even with the main kws in the url, link to a 3rd party site, privacy poicy, contact, about link, meta tags description and kws, and kws in the title...
Click to expand...

I haven't had this happen with this technique specifically, but I run many other PPC-->Affiliate campaigns and there are definitely niches that are either so saturated that the bids are automatically $1+ or google just seems fit to make these bids expensive for some reason... If it happens to you, odds are you are out of luck with Google, but don't be afraid to run the campaign in Yahoo or MSN as those can often be just as successful (even if you get less traffic).
 
Increase Your Conversions For This!

Link your Yes/No buttons to a meta refresh redirect page that says: Thank you for voting! Please enter your zip code on the next page to claim your gift card!

Should give you a conversion boost:D

Edit: Make it refesh in 3 seconds.
 
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I tried it with the Vanessa Hudges story, my poll was, "Will Vanessa Hudgens Get Fired?" or "Do you think Disney will replace Vanessa Hudges?" I got traffic, got too much too quickly and no conversions, I spent about $10 then shut it off. I was getting traffic but nobody completed the offer.

I'm trying to find an easy poll creator, I found some online, but they forward you to their server with the results, so I don't know how to forward them to the CPA offer. I'm wondering if they voted and didn't see results they got pissed and left. I was using the $500 visa gift card for the promotion. Also threw adsense on there, made $.20

I tried this with a couple other polls as well, one of them didn't make anything, I think another one I broke even. I'm getting traffic with these polls at .10, just not conversions.

EDIT: I also don't understand how anybody is supposed to believe that they are about to receive a $500 gift card, just by entering their zip code or e-mail address. For the longest time I couldn't figure out how these CPA offers work, I was confused just by looking at them. "Enter your zip code" and get a free ipod! I was thinking What the hell? I didn't waste my time continuing any further. I know people make money with these, but I just don't know how any "normal" human being is supposed to believe they're about to get $500 by entering a zip code. Isn't it strange that nobody would complete the offer for $500, yet they did vote since I got clicks, but instead I made more with adsense?

There should be some kind of statement, this offer is only limited in certain, please enter your zip code to see if you're eligible. With e-mail addresses, I have no idea, all I can think of is spam-spam-spam, so who would put their e-mail address like that, and some how you're supposed to get an iphone for putting in your e-mail address.

I think these CPA offers need to be a little more believable that could probably help increase conversions. Maybe you if you purchased an item at online store or something and then offered a CPA offer, the consumer would probably think, "oh, ok I bought something, so I can enter to get something free.".
 
ubaidabcd said:
EDIT: I also don't understand how anybody is supposed to believe that they are about to receive a $500 gift card, just by entering their zip code or e-mail address.
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Basically it plays on greed. For example, people spend a lot of money on lottery tickets even though they're very unlikely to win. It stands to reason that they're likely to put in a zip code or even an email if they think they can get something for free.
 
thx seodave, i figured it was just odd because i didnt see any competition at all yet i got flagged so easily lol

another question in general, is it possible to embed the actual submit box into my own landing page while retaining all require info and gettin the credit for providing the lead as well? mike?
 
What about e-mail coreg right in the site? I'm not up on how well those pay lately, but it seems like conversions might be higher.
 
gkgk11 said:
Increase Your Conversions For This!

Link your Yes/No buttons to a meta refresh redirect page that says: Thank you for voting! Please enter your zip code on the next page to claim your gift card!

Should give you a conversion boost:D

Edit: Make it refesh in 3 seconds.
Click to expand...

Did it work for you? I have already tried something similar to this before but with no success.
 
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