Louey's Journal

No worries mate. I understand. I'll leave it up as the opening popup for another week or so, jsut to test it out, then flick it over to the exit popup after that to test out which one gives me better conversions.

On a fun note, it just paid for itself.

My average conversion is worth just over $8 and I've officially signed up 11 people through it.

That covers the $80 it cost for the unlimited site license I purchased.
 


And the conversion rate at the moment is 2.26% so it's an increase but only 0.4%
 
Whats your average time on site? After you've left it is for a week try popping it after 45 seconds or whatever makes sense. See which works better.

Then start changing your copy every week, and keep out doing yourself, you'll have heaps of idea's once you get through cashvertising. Fun stuff.
 
The average time on site is 3:30.
Pages per visit: 4.19
Bounce rate 7.1%

I've started reading through cashvertising and it looks good so I'll start to play with some stuff soon.
 
Louey37 said:
And the conversion rate at the moment is 2.26% so it's an increase but only 0.4%
Click to expand...

Actually going from %1.86 to %2.26 is a %22 percent increase. And that's with your first attempt ever, no cover, and generic text for every landing page (I assume).

The new pop up domination (not sure if it was launched yet) allows for different pop up campaigns. That would allow you to describe your resource differently to people who came in looking for different keywords (if they're landing on different pages). It also allows for A/B testing - so you can run 2 pop up ads at the same time, and they're being rotated 50-50. With your traffic you will know after 3-4 days who's the winner (make sure you use a statistics program so that you KNOW it's not chance)...

I'm not sure you have the means to measure whether some keywords are converting better for you or not but basically just because something gets you more sign ups doesn't mean that it'll convert the same way. So in theory you can have a very high sign up rate (your lead magnet described something they want) but yet they don't build a relationship with you over oncoming e-mails, you don't have rapport with them and they don't want your next products.

So be careful and keep measuring everything and get as much data breakdown as you can (sounds like you're already doing it).

Mogz Out
 
Louey37 said:
That covers the $80 it cost for the unlimited site license I purchased.
Click to expand...

noob you up-bought lol!

does the version he sells now have all those features (split testing and multiple campaigns per different inner pages)?
 
^^^Of course I did. I even had access to a free copy of it but I chose to by it anyway. People should be compensated for creating beautiful things.

I plan to use this on quite a few sites in the future and it's already paid for itself so I'm happy that I did.

I'm not sure about the split testing. I haven't seen it yet. What version do you have?
 
Sometimes I like to pay people for beautiful things... These guys though man, they're good but every time they update their product they ask you to pay again. I've learnt my lesson with them - massive money sucking machines.

I think the version I'm speaking about is pop up domination 3.0 which hasn't been released yet. As I'm on Michael's mailing list he sent through some videos which I can't seem to find now. They sound like they would be very relevant to your site though as lots of your strategy is around getting sign ups. Don't expect to get a free upgrade :)

OK I didn't wanna break your heart. Here is the teaser videos with strong Scottish accents:
Popup Domination Teaser video - Watch A Sneak Preview Our New 3.0 Version!
Popup Domination Teaser video - Watch A Sneak Preview Our New 3.0 Version!
Popup Domination Teaser video - Watch A Sneak Preview Our New 3.0 Version!

-> I guess this wasn't launched yet.

Also digging through my e-mails I found this if you want to get some more of their themes and see what works:
Popup Domination - Get More Subscribers & Make More Money In 2011!

- the social network ones get people's e-mail address when they click "optin through facebook". I heard the amount of people that do that is INCREDIBLE - a single click gets you someone's facebook e-mail (working e-mail) rather than having to get the user to fill details and click.

You're welcome.
 
Thanks for that mate.

That's shit if they don't give you a free upgrade when they release a new version. If they don't, I'm just going to download a free version of it.

I'm happy to pay for beautiful things. I'm not happy to pay it to stingy cunts who're just trying to squeeze as much money out of people as possible.

On a positive note, I just cracked a record for optins. Yesterday, I got 47 at a conversion rate of 3.44%. That's an 87% increase.

Haven't seen an increase in purchases just yet but I'm launching a new email funnel at the end of this month to see if I can deal with that. The last one was put together by Steve and I don't think it's great at all.

I just had a look at that last link you put up and I'm not impressed with these guys. They really are money grabbing fools. It's really off putting. The first email I received from them after purchasing the unlimited license version was ANOTHER email showing me something else I could purchase. There's no love from them at all.

Really not impressed.

It's a really good lesson of what I definitely don't want to do to my guys.
 
Just found a great tool for website analysis. ClickTale, The leader in Heatmaps, Usability & Web Analytics

It takes videos of how people interact with your site so you can tell where they're going, what they're doing, and how they're moving around.

There's also a wordpress plugin that allows your to insert the code really easily even if you don't know programming.

There's a free trial I've just signed up for so I'll let you know how it goes.
 
One interesting thing that's happened since I installed PopUp Domination is that my bounce rate has halved. It's now at 3.51%.

Funny... My bounce rate is only slightly higher than my optin. Weird.

My theory is that it clearly states the message of the site in a way that the rest of the site doesn't and people are checking information out more. Can't say for sure but it's what I'm going with.
 
Only 2.31% conversion today. It's still a big improvement but it's less than I was hoping for. At least it means there's a lot of room for improvement.
 
Lesson - People can't buy your shit if they don't find your landing page.

I've just been checking the stats and out of nearly 40k visits in the last month, there were only 600 to the sales page of my book.

That means only 1.5% of people finding the site actually made it to the landing page.

The page itself doesn't convert too poorly. It's converts at 2.5% which isn't unreasonable.

I've just got to do a better job of getting people to the page!

I'm changing the front page layout so that it's on there as well as changing the structure of the email sidebar to feature it.

I'll let you know how it goes.

Current conversion rate from visitor to purchase is 0.07%
 
Louey37 said:
Lesson - People can't buy your shit if they don't find your landing page.

I've just been checking the stats and out of nearly 40k visits in the last month, there were only 600 to the sales page of my book.

That means only 1.5% of people finding the site actually made it to the landing page.

The page itself doesn't convert too poorly. It's converts at 2.5% which isn't unreasonable.

I've just got to do a better job of getting people to the page!

I'm changing the front page layout so that it's on there as well as changing the structure of the email sidebar to feature it.

I'll let you know how it goes.

Current conversion rate from visitor to purchase is 0.07%
Click to expand...

Fuck man 600/40k is ABYSMAL. Also I think since it's so hard to find your sales page, you should expect to see more than %2.5 conversion... So I reckon it's a little low IMHO. But then again I'm not selling anything in the niche, and every niche is different. Just my gut feeling.

As for more ppl finding your sales page - should be easy enough to put something at the bottom of every post reminding them to check out the sales page, no?

Either way - lots more opportunities to get better. Do you have a model somewhere in the general niche of someone with a blog selling a product? I can't think of one off the top of my head.
 
I agree Mogsy. It is abysmal. That's why I was so surprised when I found it. But, at least it's another piece of the puzzle as to the appalling conversion rates.

I've just put a brand new sales page up which I think is roughly 10mil times better than the last one. I'm going to test it out for a month and see what it converts at.

I've already had three conversions since I put it up yesterday afternoon so things are looking good but that could just be an anomaly.

Getting people to the sales page is actually a little tricky... The book is the second phase in the funnel so every blog post is pointed towards the free ebook. I want to make it clear that the free ebook is the perfect place to start but that the paid book is the next step.

I've added a link from the front page so that should hopefully generate some more activity.

I've done some research into peoples buying habits and roughly a third of people who buy the book, buy it within 2 days of signing up to the mailing list.

To help them with that, I'm going to add a link to it in the first email saying "If you like this, then you should read this..." and see what that does for conversions.

I've looked around at a few dating sites that sell ebooks and programs and what not and I'm collecting ideas. I'm also going to lock down some sessions with the conversion rate guys I mentioned above to get their opinions on what and where and how.

I'm just working through John Carltons Simple Writing System and putting together some sales pages. They're almost done. Once they're finished, I'm going to tidy off the email sequence and then it's onto the website. That will all be finished by the 1st so I'll get stuck into it then.
 
Nice stuff dude.

You still haven't told me how much those guys charge? I'm interested for my clients potentially. Also I wonder if they help conduct / set up A/B tests themselves.
 
If you're talking about the sales pages, I'm doing them myself.

I tried getting a few different people to write them but it didn't work out. They simply didn't get the target market well enough.

So, seeing as I know the target market better than anyone - their wants, desires, fear, and loves - I decided to learn to copy write and give it a crack.

John Carlton's Simple Writing System is a DVD / workbook product that teaches you how to do it yourself. It's got this 17 step process that just makes it really easy.

If anyone wants to learn, I highly recommend it. It's really thorough.
 
First off learning copy is probably the best decision ever. It is by far the one profession that would be worth more per hour of work than anything else in the online sales process. You can always pay someone for traffic, design and even content writing. But getting into the mind and heart of the prospect (which is what copywriting is really about) is a lengthy process if done seriously - I'm assuming Carlton talks about the customer profiling and you already have a client profile with their name and personal life story...

So yeah, that's great stuff to hear my man. To be honest, I've been working shoulder to shoulder with a copywriter and despite reading a lot of copywriting material before - getting feedback from an expert in the field is incredible and shows me how much I still saw my prospect through my own lenses rather than how they actually experience their lives. It's very important that you narrow down to the language they actually speak for example, and the kind of thoughts they ACTUALLY have - not the kind of thoughts an outside observer (which you are) describes them as having.
The difference is important - they would describe an actual monologue of thoughts in their brain.
You may describe a description of their problem, rather than an authentic monologue.

Either way, those were my issues (good way of projecting them using "you", huh?) - I don't know what I can recommend in terms of a copywriter to help mentor you tho - they are very expensive per hour of work. I just got lucky I guess and am being supported by one of Gary Halbert's ex-partners.

Either way, the question I was asking above is about the 'conversion rate guys' you mentioned in the post before that. I'd like to know more about them and their services, and how much they charge for them (in their site I didn't see prices as far as I remember).

Almog
 
  • Like
Reactions: Staccs
Yeah, I'm really starting to see the benefits of spending time understanding the customer. I'm in a good position in that I've been where they are and understand what they're going through from personal expereince. It's making it much easier to write the copy than if I was just trying to think it through.

If you get a second, I'd love to get your thoughts on it. I've only redone the copy for the paid book and first workshop but any feedback you could give would be appreciated.

The prices they've quoted me is $675 for 6, 1 hour consultation sessions. They don't do the work in house but they have people they can recommend you to. Their services are purely on the changes you need to make.

They're the only people I've found who will work with anyone with less that a $500k profit.

The main guy I've been dealing with (Carl) seems like a really honest and genuine guy.

Their website didn't fill me with inspiration but talking to him has been positive.

I recommend filling out the form on their site for a free tip and then chatting with him about what you want to do. He's the only one who can really convince you of his skills.


Leigh
 
You must log in or register to reply here.
Top Bottom
Back