critique all you want, but if you don't see the blatantly obvious business model of universities using this for all textbooks, you're blind.
You're mad if you think universities are going to give up their physical textbook monopoly and move to an electronic alternative. There are a lot of departments at my old school that specifically do not allow kindle versions of their books to be made already. You're also mad if you think staring at an LCD screen for hours would feel good on the eyes when reading text like that... there's a reason e-ink has been so successful.