After Tomorrow No More Rebills
- Thread starter marketingfirst
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According to my processor , they pulled quite a few processor's accounts, until they agree to new terms set by the FTC. They weren't sure if it was only 'aggressive upsells' or something else........all the meanwhile I'm sitting dead in the water.
The adult industry has been scamming people for the past 10 years with forced upsells, hidden terms, and tons of other greatly reckless and deceptive business practices and they are still doing it. While I don't support the multiple upsells and excessively deceptive rebills - they aren't going anywhere.
Visa and MC won't do jack shit - they never have. I won't mention the FTC... The entire chain makes money from the very top to the very bottom. The networks (both ad networks and affiliate networks), the publishers, the advertisers, the processors, the banks, and VISA and MC themselves make a ton of money on rebills. I can see a small portion of the industry changing in where terms are more visible, but it will never be a completely even playing field.
Compliance that effects performance will not be tolerated, the greed is too high on levels of the chain. It's like asking Exxon mobile to stop refining jet fuel, diesel, and gasoline in the favor of clean energy - it won't happen.
The thing is that people buying into adult subscription are, 99.999% of the time, ashamed of their purchase and won't fight with the CC companies to get a refund. They will usually be very happy just to get out the rebill process.
Lock, stock, and two smoking barrels sums it up best:
"Listen to this one then; you open a company called the Arse Tickler's Faggot Fan Club. You take an advert in the back page of some gay mag, advertising the latest in arse-intruding dildos, sell it a bit with, er... I dunno, "does what no other dildo can do until now", latest and greatest in sexual technology. Guaranteed results or money back, all that bollocks. These dills cost twenty-five each; a snip for all the pleasure they are going to give the recipients. They send a cheque to the company name, nothing offensive, er, Bobbie's Bits or something, for twenty-five. You put these in the bank for two weeks and let them clear. Now this is the clever bit. Then you send back the cheques for twenty-five pounds from the real company name, Arse Tickler's Faggot Fan Club, saying sorry, we couldn't get the supply from America, they have sold out. Now you see how many of the people cash those cheques; not a single soul, because who wants his bank manager to know he tickles arses when he is not paying in cheques!"
Shut the fuck up. It's only mildly funny when those at least making some amount of money on the interwebz post that.
Mike is trying to help and he's the only one at least trying to have a legit conversation about something that affects most of us.
Stop being a douche and go make some money or something - by the caliber of your posts clearly you aren't now.
The difference is that people don't come out and publicly complain about being upsold for porn like they do for other things.
This in and of itself is a concept to concentrate on if you are looking to be an advertiser processing rebills in the future. Focus on a product that's embarrassing so the consumer would be hesitant to bring it up with their bank. Penis enlargement, hair loss, yeast infection, are some that come to mind.
hmmm I haven't heard this saying before but I like it. Kinda reminds me of: (for some odd reason) The squeaky wheel may get the oil but sometimes it just gets replaced.
Isn't everbrite one of your top offers? They use countdown timers on their 2nd page, not to mention blatant uses of FREE, limited quantities, and just about every other unethical tactic you could think of.
They are and shouldn't have any of that on their pages. If they do it'll be changed or they will be redirected out of our network.
The one thing we cant fully stop is advertisers changing their pages we can however stop working with those who change their page after being approved by our compliance team. If this advertiser did that they will change it ASAP or be removed.
Even though I am an advertiser affected by this move, I can't wait to see the day we see direct sales instead of free trials and non-scammy landing pages.
Oh man... it's going to take a while.
It will most probably happen when:
1) Those kind of rebills will be banned (on the payment processing side) in a more harsh way.
2) When the EPCs from direct sales will equal or beat the ones from the rebills.
I think #1 has more chance of happening.
TV ads use the countdown or XX method all the time. Why would the FTC not care about them but care about the online version of it?