The path of least resistance is only natural... Just like water, people will follow that path because it provides little resistance. Add in the fact that most people are inherently lazy both intellecutally and creativity wise and you have what you are describing.
Most people are guilty of this, myself included. I mean waking up, pressing a few buttons and watching money roll in is intoxicating.
The problem with following that path is that you're going to end up drowning in the ocean with the rest of the lazy fucktards!
Now that those days are few and far between, it's time to see who the real fighters are. Those who innovate and adapt and create they're own methods will survive.
Which one are you? Back to the front!