Took Tuesday off...well I worked 9 hours but not on AM stuff.
Right now I am on hour 10. Talked to my best friend that lives in Germany, I really miss him as gay as it sounds, he is a rare kind of person. One more reason to make money, be able to travel and see him...and my family, haven't seen them since 2005.
Enough with the personal stuff. Lets do this. First of all, read this blog:
Diorex this guy is pimp. Do not read it to find the secrets, hell the real gold is from 2006/2007 posts, but read about the mindset. The approach.
So yesterday:
CPM: $0.20
Impressions Male targets: 119,889
Total spent: $23.98
CTR: 0.043%
Estimated CPC: $0.46
Hits to offer: 52
CPM: $0.20
Impressions Female targets: 92,878
Total spent: $18.58
CTR: 0.032%
Estimated CPC: $0.46
Hits to offer: 30
Total Clicks: 72
Conversions: 10
Approved: 9.86%
End result:
Loss
Ouch.
Well I went from a pretty good ROI to not a so good ROI. So my CPM to $0.20 was a mistake. I got more hits but I stopped making money.
The thing is I was busy yesterday with meeting with my friends I did not really think about my CPM, instead I limited my age group a bit based on who was clicking my links.
And yeah I still suck at girl ads.
Time to check out my two ad copies and see which one is doing better.
Dating targeting males
Ad Copy 1: 0.033%
Ad Copy 2: 0.051%
Pausing Ad Copy 1. Copying Ad Copy 2 but using a different...sluttier image. Yes, rule 13 or whatever excessive cleavage? Pushing the envelope for sure.
Dating targeting females
Ad Copy 1: 0.024%
Ad Copy 2: 0.029%
Both are crap. The funny thing is the 0.024% ad I thought it would do amazing, I felt it was going to be chick crack....I am not sure if the picture of the guy is creepy...chicks don't click on ads...or maybe my ad just sucks.
What's even more curious is my AM, being a girl loved that ad the most. Hmm, do I go with my instincts or by the numbers?
Lets go with instincts....but also cheat. Using a similar style as my male targeted ad copy 2...because it has a personalized feel to it (dynamic keywords FTW), keeping what I liked about Ad Copy 1 for females and changing the pic.
Yeah I know one change at a time, but these ads are under-performing so I am pushing the envelope a little bit.
Ad copy added for female targets.
You know what I think about? Race. Like having white men and white women....what about the black people. Less likely to click...
Alright, limiting my ads to white people.
I should make ads for black people dating. Racist? This is marketing yo. If you see coolaid ads in the ghetto is it racist?
Anyway....I need to do some black people pics and asian people for ultra targetting...but I need to make moneyz.
Only problem is the stats I post tomorrow will be for today...and I think I lost about the same amount of money today as yesterday.
But whatever we shall see what happens in two days.
I am expecting less impressions but better CTR...which means higher chance for profit. My CPM for both campaigns is now $0.15.
12 hour workday, calling it a night.