Originally Posted by
kimboslice
It doesn't. If you tailor your sales pitch properly, it does not matter if the page one position is through organic means or PPC. Getting on page one is all that matters. If I'm not on page one organically, I simply choose long tail keywords and setup inexpensive PPC campaigns to get the page one placement I'm selling.
I would think some prospective customers would be wise to that. Many know you have to pay to get on that position. I guess I'm missing the compelling reason for them to buy from you if it's an adwords campaign versus organic first-pagers. Are you saying you are hoping to exploit their naivete in all things interwebs?
I would think some prospective customers would be wise to that. Many know you have to pay to get on that position.
You're right ... A lot do. So what's your point?
I guess I'm missing the compelling reason for them to buy from you if it's an adwords campaign versus organic first-pagers.
My SUV's transmission went bonkers on me a few months ago. I'm a moderately bright guy, so I guess if I would have purchased a book on transmission repair, I probably could have figured out how to fix it. Maybe I could have gone to a transmission repair class for a course on SUV transmission repair. Heck, I could have quite possibly interned at one of the many SUV dealerships in the metropolitan area and learned the fine art of SUV transmission repair. Well I didn't. I brought the dog gone thing to a professional and I didn't care how he fixed it. I paid the man and he fixed it and now I can use the SUV to get from point A to point B.
The compelling reason to buy from me is that I will deliver to you what i say
I will. Some people have free time to research and try to determine how to get page one placements organically on their own... or figure out how to setup and maintain a profitable Adwords campaign.... More power to them.
An awful lot of people out there are just grinding it out on a daily basis and are busy working their
businesses. These people are more than willing to pay someone to deliver a service that benefits them. For a lot of people, my service helps the bottom line.
Are you saying you are hoping to exploit their naivete in all things interwebs?
Why would you want to exploit someone? What kind of long term business strategy is that? Don't get me wrong, a lot of the people your are dealing with are not the most computer savvy people in the world, but claiming exploitation is a stretch. Because they are not as savvy, the sale pitch focuses more on the
end product (more money in your clients pocket): not as much the means used (organic, PPC whatever) to get to the end product .
Don't sell people what you can't deliver. Don't bullshit people.
Tell people what you'll do for them
Figure out how many leads you can get for them by doing it.
Figure out how many you can close.
Figure out how much that adds to their bottom line.
Do what the hell you say you will.
Profit!
I mentioned this in earlier postings, but the directory listing is only a part of the service package I offer. An interesting thing has happened. After only a couple of months in this we are now getting referrals from people. Treat people right and they will love you.