The recipe for a $200K per year job

[pameve]

Simple.

Figure out how you can add to your potential customers bottom line and SHOW THEM THE MONEY.

This is the biggest issue, how can a blog be valuable for a business owner. For instance one of my sites I've optimized is takeawaypizzastoremycity.com. How can a business owner of a pizza takeaway store see the value of a blog even when I don't see the value of the blog? The value I see is that the site receive approx. 10 visitors a day, that could be 10 customers a day extra for the pizza business owner. Well, that's a value for him, but the problem is how to create a decent "product" of the blog? The business owner just see a site with 500 words text about a pizza store. I should aware him in some way how this can be potential for his business.

Determine how many clicks your optimized pages get on a daily, weekly or monthly basis.

Figure out the average sales price of what your potential client is selling.

Now, figure out how much money they'd make if they could close 100% of the clicks that come from your optimized page you're offering.

Now.. Sell THAT figure (or whatever % of that you deem realistic) added to their bottom line to them.

There ya go...

Yes, I am aware of these important things. I have read it before in one of your previous posts. But the problem is how to sell a "blog". A business owner like a painter or a pizza takeaway store can't see the value what to do with a blog, and honestly me neither. The only thing I can think of is to put banners on the blog.

Many thanks!

 

[LotsOfZeros]

@pameve

I seriously doubt the pizza store owner is going to update his blog even if he knew the apparent value of having one. I think the best thing to do with takeawaypizzastoremycity.com is to create a website around the business itself, the standard, here we are, here's what we do, here's how to order from us, etc, etc.
Then you use some of the articles you wrote and add them to the site in hopes it will help you rank well in the serps.
Now when searchers type "pizza delivery in mycity" the first one will be that site and we all know the reason someone will search for that - because they want to order pizza.

If you are successful in showing the pizza store owner the true value of this traffic (if he sends kids around apartment complexes with door hangers, he will) then I am sure you will have no problems selling him the site with some sort of article maintenance contract where you update his articles with a new one each week for say, $40/month.

 

[techustle]

I would suggest not calling it a blog. Call it website and it has a content management system installed (i.e. Wordpress). One service you can offer is that you can create the content for them but it will cost so much per month.

Making sites with different domains will allow it to rank faster but you will not have a recurring brand recogition. WebDirectory.com vs. ChineseRestaurantInMyCity.com. Other option is to ChineseRestaurant.InMyCity.com.

Talking to new businesses without a brand for your company will mean that their trust with you will be started at ground zero. I would suggest including some kind of logo at the bottom footer in your "blogs". That could be some of your branding tatics if all domains are unique.

 

[pameve]

@pameve

I seriously doubt the pizza store owner is going to update his blog even if he knew the apparent value of having one. I think the best thing to do with takeawaypizzastoremycity.com is to create a website around the business itself, the standard, here we are, here's what we do, here's how to order from us, etc, etc.

Thanks for your reply..

Do you mean I should create the content before I approach the pizza store owners? like "about us", "where we are", "here's what we do", "how to order a pizza".

So basically create dummy content that is mentioned above and a dummy logo and approach the business owner and show him what I can offer him?

 

[pameve]

I would suggest not calling it a blog. Call it website and it has a content management system installed (i.e. Wordpress). One service you can offer is that you can create the content for them but it will cost so much per month.

Making sites with different domains will allow it to rank faster but you will not have a recurring brand recogition. WebDirectory.com vs. ChineseRestaurantInMyCity.com. Other option is to ChineseRestaurant.InMyCity.com.

Talking to new businesses without a brand for your company will mean that their trust with you will be started at ground zero. I would suggest including some kind of logo at the bottom footer in your "blogs". That could be some of your branding tatics if all domains are unique.

Not a bad idea at all. Initially I was thinking to create a directory, but according the researches I have done a new domain will ranked better/faster though. Perhaps I will consider your idea with the directory, I just have to find out how to rank in the serps with that.

 

[LotsOfZeros]

Thanks for your reply..

Do you mean I should create the content before I approach the pizza store owners? like "about us", "where we are", "here's what we do", "how to order a pizza".

So basically create dummy content that is mentioned above and a dummy logo and approach the business owner and show him what I can offer him?

Yes, create your own fictitious pizza parlor and rank for the correct terms, tell the pizza guy you will edit the site with their info and they will be good to go.

 

[kimboslice]

This is the biggest issue, how can a blog be valuable for a business owner. For instance one of my sites I've optimized is takeawaypizzastoremycity.com. How can a business owner of a pizza takeaway store see the value of a blog even when I don't see the value of the blog? The value I see is that the site receive approx. 10 visitors a day, that could be 10 customers a day extra for the pizza business owner. Well, that's a value for him, but the problem is how to create a decent "product" of the blog? The business owner just see a site with 500 words text about a pizza store. I should aware him in some way how this can be potential for his business.

Yes, I am aware of these important things. I have read it before in one of your previous posts. But the problem is how to sell a "blog". A business owner like a painter or a pizza takeaway store can't see the value what to do with a blog, and honestly me neither. The only thing I can think of is to put banners on the blog.

Many thanks!

Dude, you're not seeing the big picture.
Who cares what you call it.
Call it a site, blog, page, directory, chicken, whatever.

What you have is a "thing" that gets extremely targeted clicks.
Targeted clicks in a local market = $$$$$$.


Figure out how to get people who get to that "thing" to your paying customer.

Stop selling the "blog".
Sell the fact that you have a way to get targeted buyers sent their way.

You say you get 10 hits a day.. 10 people at the pizza joint who spend $10 bucks = $100 a day = $3,000 a month = $36,000 a year. Sell that to the pizza place owner...

If your blogs nothin pretty, just tell them you'll redirect all the clicks to there own personal homepage. If they don't have one, make them one.

 

[assi9]

Look, it is not that hard to rank if you pick the right long tail phrases. You will not be able to get on the first page for "Restaurant " without a lot of time and effort, but you can get on page 1 for "Liberty City Chinese Restaurant" or " Chinese Restaurant in Liberty City" in less than 24 hours if you do the right shit.

Pick a few phrases, get them bitches on page one. Pull up wordtracker or wordze and get a count on how many times your phrases will be searched. Figure out how much your target can make if they convert a % of those clicks and show it to them.

How do you get the stats if wordze or wordtracker lists no results? Pick another city? Most of the rural areas will not pull up in wordtracker...so how do you get these stats to show the business owner?

 

[kimboslice]

How do you get the stats if wordze or wordtracker lists no results? Pick another city? Most of the rural areas will not pull up in wordtracker...so how do you get these stats to show the business owner?

Find other keywords and sell them all as a package deal since you can't really quantify how many searches are happening. It's all about how you frame your service.

 

[LotsOfZeros]

agreed on what kimbo said, 'curve fit' your efforts to whatever metrics you can pull on that.

 

[vinny lingo]

Find other keywords and sell them all as a package deal since you can't really quantify how many searches are happening. It's all about how you frame your service.

I thought you sold pages AFTER they were ranking on page one of the SERPs? Why would you need a keyword tool to tell you how much traffic you'll receive? At the point which you sell them, you could say "I get X uniques a day, and I'm still growing. You want that traffic going to you?" I wouldn't sell based on the traffic a keyword research tool told me I was going to get, anyway. Not an entirely reliable metric.

 

[LotsOfZeros]

I thought you sold pages AFTER they were ranking on page one of the SERPs? Why would you need a keyword tool to tell you how much traffic you'll receive? At the point which you sell them, you could say "I get X uniques a day, and I'm still growing. You want that traffic going to you?" I wouldn't sell based on the traffic a keyword research tool told me I was going to get, anyway. Not an entirely reliable metric.

assi9 was basically asking about search metrics. and being able to show the business owner how many searches there are. you are correct though, the thread is about domination of a certain locally focused niche and presenting this to the business owner

 

[assi9]

ok, got ya...its not totally necessary to show how many searches there are on a given keyword/s, just sell the "opportunity" to be on the first page of google. gots it

Assi9 :anon.sml:

 

[ponce007]

To test the theory I personally walked into about 100 different stores in New York city.

This is my finding:
1. Most have no clue what ranking could mean for their business.
After explaining, how useful it could be for them most just changed the topic.

2. Most just want to know if I can make a nice site for them.
Questions like can you do Flash?..was common.

3. Some thought if you give Google a large sum of money they will rank you high.

CONCLUSION: Most just don't get the value of ranking.


BTW, I went to these businesses with a proposal to rank. I wasn't already ranking for the terms.


I think the success is in a mixture of:
a. Being able to rank.
b. Being able to design a nice site quickly.
c. Good at presentation/selling. Innovative ideas might be required.
d. Not giving up easily. It's a numbers game.

Of course, the list could go on.



BTW, if anyone needs help with the design and ranking part please do feel free to conact me. I am a developer and SEO myself, but I also have an offshore team that can do the boring job.
The offshoring is helpful if you are doing large number of sites and don't have enough time. The cost is also lesser, of course.

 

[LotsOfZeros]

2. Most just want to know if I can make a nice site for them.
Questions like can you do Flash?..was common.

Why is it that so many who aren't exactly 'in the know' just act like caveman who first discovered fire when they see a cheesy flash site?

3. Some thought if you give Google a large sum of money they will rank you high.

Unfortunately, I believe this is true. The trick to this would be to rank high first, show them your rank, and say "now you can that large sum of money to me"

 

[blsnk]

What would be a good estimate of how much you would expect to pay to outsource SEOing 100 keywords/pages?

Isn't SEO work usually very time consuming?

I don't think paying $50 to some kid in the philippines is really that do-able.. or IS it?

 

[ponce007]

What would be a good estimate of how much you would expect to pay to outsource SEOing 100 keywords/pages?

Isn't SEO work usually very time consuming?

I don't think paying $50 to some kid in the philippines is really that do-able.. or IS it?

SEO is an ongoing process. SEOing one time and then forgetting about it won't really make sense. If you are trying a new market then it becomes an experiment. You might want to stop working with non-performing keywords/pages (visitors don't buy or it's too difficult to rank). It doesn't make sense to keep working with something that's just going to take up too much time and manpower unless you are absolutely sure the reward is achievable.

So the $50 question might not be the best way to put it.

With my offshore team I pay them a regular hourly fee.
On top of that I reward them for ranking in top 10 per key phrase.

That way, it's a salary + commission = the best solution I can think of.

It's not easy running an offshore team though. I have hired, fired, rewarded, trained, motivated....you name it. It almost becomes a full time job by itself in the beginning.

Ultimately, over 7 years period, I have managed to keep a few who are motivated and perform well.

I am very aggressive in starting new business ventures and sometimes foolish also. I have lost a lot of money and made quite a lot also.

At the end of the day, with the way I work, I can't see how I can pursue my goals without support from my offshore team.

If you have questions or would like to work with my offshore team please feel free to contact me.

 

[kimboslice]

What would be a good estimate of how much you would expect to pay to outsource SEOing 100 keywords/pages?

Isn't SEO work usually very time consuming?

I don't think paying $50 to some kid in the philippines is really that do-able.. or IS it?

No. This is not possible. There is no way you can find someone to do grunt work for you for a cheap price. Even if you can give them a lot of work on a consistent basis you won't be able to find someone who wants the money.
Since you "don't think" this is possible, then it must not be I guess..


Ok.. I'm being a smart azz, but this is not rocket science.

Determine how much you are willing pay someone for doing the SEO work

Then post the job at one of the thousands of job posting sites and see if someone bites.

Follow up and manage the rankings as needed. If ya got to pay somebody again, then do it.

Don't feel like dealing with overseas outsourcing? Find a stay at home mom and pay her to do it..

Don't know any stay at home moms? Find a computer high school kid.

If you are not in the position to pay someone to do it, take a week, determine the keywords, verticals you're targeting and do it yourself.


There is no right or wrong way to do this.
Figure out what works for you and get going.



Don't get me wrong, you will work your ass off to get this up and running.
But hell, it's yours and if you do it right it will make you a lot of pa$$ive income very quickly.

This thread has everything you need to get started. The particulars you will learn (change, adapt, redo, etc) as you go along...

People on this GAY AFFILIATE FORUM are more than willing to help, but ain't nobody gonna give you keys to the room with goose that lays the golden eggs.


The great thing about this forum is that if you read and analyze enough of the good comments, you can get a fucking sledge hammer and knock down the damn door to the room with the goose in it.

 

[kimboslice]

To test the theory I personally walked into about 100 different stores in New York city.

This is my finding:
1. Most have no clue what ranking could mean for their business.
After explaining, how useful it could be for them most just changed the topic.

2. Most just want to know if I can make a nice site for them.
Questions like can you do Flash?..was common.

3. Some thought if you give Google a large sum of money they will rank you high.

CONCLUSION: Most just don't get the value of ranking.


BTW, I went to these businesses with a proposal to rank. I wasn't already ranking for the terms.


I think the success is in a mixture of:
a. Being able to rank.
b. Being able to design a nice site quickly.
c. Good at presentation/selling. Innovative ideas might be required.
d. Not giving up easily. It's a numbers game.

Of course, the list could go on.



BTW, if anyone needs help with the design and ranking part please do feel free to conact me. I am a developer and SEO myself, but I also have an offshore team that can do the boring job.
The offshoring is helpful if you are doing large number of sites and don't have enough time. The cost is also lesser, of course.

You need more sales skills.
You gotta make them realize that they are losing money by not going with you.

IMHO...
The sales pitch needs to focus a lot about how much money they are potentially losing by not going with your offer. If they don't go with what you're selling, You're going to sell it to their competitors.

You need to keep pitching. After doing it many times, You'll pretty much know what buttons to push to get someone to bite.


This is what works for me, but I know it aint the only way...

 

[tkroll]

Great post. It's great to see people taking the time to educate.

Here is another idea to add to the mix:
The OP mentions using a fictional business to rank with. Why not
get your city & niche and find an actual under performing actual
business to build the page around? You should then rank for both
the city/niche plus the business name.

Now approach that business first and make it clear that you'll be
calling with competitors. He now has the threat of losing something
combined with the benefit.

If the original business isn't interested, approach the competitors.
Most love the idea of sticking it to their neighbors. Many probably
think the competitor was the original customer.

This is all pretty basic marketing strategy. Seems to fit well with
the first post.

Ole!