SeoDave's Guide to Generating High Converting Zip/Email Submits

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I verified this model was within TOS and was NOT classified as "incentivized traffic" (with my AM) before I started my campaign. I suggest everyone else do the same. Contact your AM and ask them if this is OK, but I don't see why it wouldn't be. Asking somone to vote for someting is NOT an incentive. Like I said, you'll want to verify this with your AM, but you shouldn't run into snags. I haven't before...

As far as the real definition for "incentivized traffic" and what that means, I've found it can vary depending on who you ask. You should always get your AM to checkout your campaigns to make sure everything is above board. mkrongel could probably answer this question better than I can, but I'll just say for most advertisers, this is a gray area and just cover your ass by getting your AM to give you confirmation that your campaign is ok.
 
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Here's a simple script on using voting button on your landing page:
<center>do you think 50cents will quit?<br>
<input type="radio" name="choices" value="choice">yes
<input type="radio" name="choices" value="choice">no
<form method="link" action="http://www.youCPAoffer.com">
<input type="submit" value="vote now!"></form><br>
</center>

let's rock !!
 
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Good info.

A follow-up question though: I'm a little confused about what user action gives you a payout on zip submits. I know it probably depends on the particular company but, in your example, if I click through to the landing page and enter my zip, then go to the next page and think, "This looks like BS" and close that browser window, do you still get paid?
 
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Good info.

A follow-up question though: I'm a little confused about what user action gives you a payout on zip submits. I know it probably depends on the particular company but, in your example, if I click through to the landing page and enter my zip, then go to the next page and think, "This looks like BS" and close that browser window, do you still get paid?

It depends on the offer, but the offers I promoted were 1st page zip/emails submits. All that was required for the payout was to have the person enter their email/zip and as soon as they did that the lead was qualified. I'm sure lots of zip/email traffic puts their zip/email in then see there's more qualfications to receive whatever it was that enticed them and they bounce. As far as I'm concerned that's the advertiser's problem for targetting greedy traffic - not mine.
 
It depends on the offer, but the offers I promoted were 1st page zip/emails submits. All that was required for the payout was to have the person enter their email/zip and as soon as they did that the lead was qualified. I'm sure lots of zip/email traffic puts their zip/email in then see there's more qualfications to receive whatever it was that enticed them and they bounce. As far as I'm concerned that's the advertiser's problem for targetting greedy traffic - not mine.

Stupid question.

May I know how many leads you generated are reported as fraudulent (ie you did not get the commission you're supposed to get)?
 
I never had any leads that I was credited with the lead for reversed... I don't know exactly how that dupe process works that mkrongel spoke about in the other zip submit thread, but I know that I haven't had any commissions reversed. Maybe some of those "fraudulent leads" were ones that I was never credited for to begin with, but as far as ones that I was credited with those averaged 25% of all traffic, so it was still a very successful campaign.
 
You're forgetting one important piece: if you're linking directly to the merchant's landing page, your quality score is going to suffer greatly. For example, I was running a campaign (before you mentioned this post, actually on) on Senator Larry Craig being gay...it ran great for about 12 hours. Then Google raised the min. bid to unreasonable levels because the merchants landing page sucked. Just something to keep in mind.
 
SEODave stupid question but what program do i sign up with so i can offer CPA offer also ?
Do u have affiliate ID i can sign under ?
 
You're forgetting one important piece: if you're linking directly to the merchant's landing page, your quality score is going to suffer greatly. For example, I was running a campaign (before you mentioned this post, actually on) on Senator Larry Craig being gay...it ran great for about 12 hours. Then Google raised the min. bid to unreasonable levels because the merchants landing page sucked. Just something to keep in mind.

He's not talking about direct linking to the merchants page. How can the merchants landing page suck? You picked the offer.... I don't think many offers are going to be targeted at gay senators.
 
You're forgetting one important piece: if you're linking directly to the merchant's landing page, your quality score is going to suffer greatly.
I thought I was pretty clear about the whole "create a landing page" based around a user poll thing, but in case it wasn't clear enough: Don't send your PPC traffic directly to the advertiser. Send it to your OPTIMIZED landing page. =)
 
The voting concept will not get you kicked off zip/email submits in our network, i cant speak for the other networks out there.

With respect to scrubbing, dedupping, etc.. you will find the same exact offer will convert twice as much in one network over the other. Reason is.... the companies behind the zip/email submits want traffic, and want people to fill out leads in their paths. If you fill out a lead for a free bible then the next day a free Zune chances are youre in two different paths, meaning there are different offers in both paths, the advertiser wants the person to fill out more information so they can continue to sell his information for more offers but they also need to manage their risk with respect to the traffic they get

You need to understand how things work if you plan on working with these offers, you wouldn't be a car mechanic without knowing what a car is right? Why promote a zip/email submit offer if you don't know how it works.

Basically the company who owns the offer or path as its referred to, is making money off the person filling out other offers that fall after page 2, not the emails they collect. Other offers might be mortgage quotes, hip replacement information, education, etc... Go fill one out yourself. RULE #1 in Affiliate Marketing - Do what the consumer is going to do. Experience it yourself first.

These companies evaluate the traffic sent to them, by network and by individual affiliate in the network, most networks will pass your ID number, the advertiser knows ID 1234 is good but 4567 isnt. Good traffic is rewarded bad traffic isnt. But regardless of if your traffic is good or not you want a top payout, so the advertisers give all networks about the same payout but all networks dont supply the same quality and this is in my own opinion where the scrubbing comes in. if youre running an offer that has all poor quality traffic the scrub on that offer might be higher, your traffic might be good but overall for the advertiser all the traffic from that network is garbage. This is where asking your AM what to run helps. Also you want to work with a network who does a high volume of traffic on these offers, those networks have more pull with the advertiser and can get more things done. Off the top of my head Millnic Media, CPA Empire as well as us do a huge amount in these offers, others who are big in to one category or two such as financial or ringtones may have less pull.

AM is a strategy on all fronts, a strategy on getting traffic, a strategy on finding networks, and a strategy on finding offers. Most focus on the traffic and not the rest. This is why you see people not being paid, or they think their network is screwing them. This is because they didn't find right strategy on all fronts.
 
This post is amazing.

I was spending the last 3 days trying to come up with a twist on the exact smae concept, because I got free WSO on this exact same thing.

I wrote out my plan/example... and guess the example I used?
Michael Vick. I got stuck on creating the landing page, took a break and now saw this thread.

law of Attraction baby.

Thanks for this.
 
The voting concept will not get you kicked off zip/email submits in our network, i cant speak for the other networks out there.

With respect to scrubbing, dedupping, etc.. you will find the same exact offer will convert twice as much in one network over the other. Reason is.... the companies behind the zip/email submits want traffic, and want people to fill out leads in their paths. If you fill out a lead for a free bible then the next day a free Zune chances are youre in two different paths, meaning there are different offers in both paths, the advertiser wants the person to fill out more information so they can continue to sell his information for more offers but they also need to manage their risk with respect to the traffic they get

You need to understand how things work if you plan on working with these offers, you wouldn't be a car mechanic without knowing what a car is right? Why promote a zip/email submit offer if you don't know how it works.

Basically the company who owns the offer or path as its referred to, is making money off the person filling out other offers that fall after page 2, not the emails they collect. Other offers might be mortgage quotes, hip replacement information, education, etc... Go fill one out yourself. RULE #1 in Affiliate Marketing - Do what the consumer is going to do. Experience it yourself first.

These companies evaluate the traffic sent to them, by network and by individual affiliate in the network, most networks will pass your ID number, the advertiser knows ID 1234 is good but 4567 isnt. Good traffic is rewarded bad traffic isnt. But regardless of if your traffic is good or not you want a top payout, so the advertisers give all networks about the same payout but all networks dont supply the same quality and this is in my own opinion where the scrubbing comes in. if youre running an offer that has all poor quality traffic the scrub on that offer might be higher, your traffic might be good but overall for the advertiser all the traffic from that network is garbage. This is where asking your AM what to run helps. Also you want to work with a network who does a high volume of traffic on these offers, those networks have more pull with the advertiser and can get more things done. Off the top of my head Millnic Media, CPA Empire as well as us do a huge amount in these offers, others who are big in to one category or two such as financial or ringtones may have less pull.

AM is a strategy on all fronts, a strategy on getting traffic, a strategy on finding networks, and a strategy on finding offers. Most focus on the traffic and not the rest. This is why you see people not being paid, or they think their network is screwing them. This is because they didn't find right strategy on all fronts.


This is internet gold
 
Reason is.... the companies behind the zip/email submits want traffic, and want people to fill out leads in their paths. If you fill out a lead for a free bible then the next day a free Zune chances are youre in two different paths ...
...Basically the company who owns the offer or path as its referred to, is making money off the person filling out other offers that fall after page 2, not the emails they collect...

Mike - what is your opinion on a concept like this: You setup a landing page that looks/acts like your typical email/zip submit, however you forgoe the 1.40 or whatever the path/offer owner pays you and go on to create a page that basically duplicates what the offer owner has put together.

i.e. you're willing to give up the small referral payout in return for making a lot more on those 2nd, 3rd pages you're talking about. Would this be acceptable in your network, and are people doing anything similiar?
 
You have a 2nd Google Adwords account...

Are you clearing cookies when you login back and forth between accounts?

If GOOG finds out you have 2 or more Adwords account, regardless whether you are running campaigns or not, you could get shut down... permanently.

How are you avoiding this?
 
You have a 2nd Google Adwords account...

Are you clearing cookies when you login back and forth between accounts?

If GOOG finds out you have 2 or more Adwords account, regardless whether you are running campaigns or not, you could get shut down... permanently.

How are you avoiding this?

Is this directed at me?
 
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