Apple on the other hand continues to innovate on many levels and understands what people want and the technology needed for their ecosystem. They didn't just sit on their asses after dominating the mp3 player market. They saw opportunity with a music store that nobody else could figure out. Then to go into the mobile market which they had zero experience and completely disrupt that industry is incredible.
Pa-lease. Apple doesn't innovate. Apple markets. That's their business. Making you want their piece of shit stuff.
First ones to do smart phones? Nope. Was the first iPhone the first smart phone with a huge ass screen? Nope. First ones to create a mobile OS? Nope. The first online music store? Sorry nope, wasn't the iTunes store. First mp3 player? Nope. It was their ability to make an mp3 player sexy that way key, not that it really did much of anything anyone else didn't do.
I still find it incredibly bewildering why other company can't out market Apple, it is really their only advantage. Make a sexy product, fire up the marketing hype machine, watch morons buy the shit out of it.