Lets learn how to run an affiliate campain with PPC shall we kids?
- Thread starter chrislingle
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scraping from googspy kind of sucks. I did it for ringtones and got thousands of keywords, but so many of them were random untargeted words. It gave me ideas to try, but it didnt work for me to just scrape a big list and expect to get leads from it
ok, we all understand that keywords can not be general? as targeted as you can. Break keywords up into ad groups and write 2 ads per group, get rid of the low performer and then right another ad until you have your gains are minimal - but what makes a good affiliate ad? for specific products I like putting the product and price in the ad. If you are selling a Sony Vaio xxxx laptop and you say
Sony Vaio XXXX
Fantastic laptop for$xxxx
free shipping or $xx off
or something to that effect you are going to discourage more browsers and lookyloos! Any one want to expand? also your display url should be product related, I have found it to help. There is alot more to writing ads but this is the basic idea....
Sony Vaio XXXX
Fantastic laptop for$xxxx
free shipping or $xx off
or something to that effect you are going to discourage more browsers and lookyloos! Any one want to expand? also your display url should be product related, I have found it to help. There is alot more to writing ads but this is the basic idea....
Another thing that works well with Google adwords is to add some type of proof to the claim.
"As seen on 60 minutes."
"Mike Tyson's recommended boxing gloves"
"US Government's preferred supplier"
that type of thing.
Remember, that if you can maintain a good CTR on your ads, your adwords will become cheaper / go up the ranking over time (as the quality score kicks in)
"As seen on 60 minutes."
"Mike Tyson's recommended boxing gloves"
"US Government's preferred supplier"
that type of thing.
Remember, that if you can maintain a good CTR on your ads, your adwords will become cheaper / go up the ranking over time (as the quality score kicks in)
You might want to be careful with those "US Government's preferred supplier" lines. At least don't use them in your presell site. I have seen few people getting their commissions denied when the aff company got questions like "Is this true?" etc. Some companies take those false advertisement claims pretty hard.
Of course.
I doubt "Ballet Classes - as recommended by Akebono" would do much for conversions (curiosity clicks - yes) , but "Bicycle Helmets - as worn by Lance Armstrong" would certainly lend a credibility to the product and cut down the buyer's resistance that they are buying something either uncool or crap.
I doubt "Ballet Classes - as recommended by Akebono" would do much for conversions (curiosity clicks - yes) , but "Bicycle Helmets - as worn by Lance Armstrong" would certainly lend a credibility to the product and cut down the buyer's resistance that they are buying something either uncool or crap.
don't think anyone thought rob was saying to lie? this is not black hat marketing ;-) it goes with jdogs advice to promise something your ads can deliver!
The gist of it is that unless you are a seriously good copywriter, the user is going to have questions that one page wouldn't answer well. Plus, some people look in the scroll bar and say, "Ugh a long copy page - I'm outta here."
People use the Internet as a research tool first, vehicle for commerce second.
What you do is create a small niche site where each page covers one aspect of the product. They end up pulling some organic searches as well if you do it right.
Yes, it requires more work than arbi... but not really - it's just a different kind of work. For example, I have a site that is pretty darn ugly but still pulls about $500/month on not much traffic. Sure you can't retire on that, but it goes on autopilot. How many of those sites does one need to put together as compared to arbi sites?
I'm not knocking arbi though, because it sure helps in weeding out the losing niches.
Don't forget about testing this ad copy:
Before you buy XXX, try our XXX.
And if the item has a free trial, throw that in there. free trial and risk free have been doing ok for me.
Chris, I have a question about landing page domains when we get there.
Before you buy XXX, try our XXX.
And if the item has a free trial, throw that in there. free trial and risk free have been doing ok for me.
Chris, I have a question about landing page domains when we get there.
What about linking to a page on my site which then immediately redirects to the merchant's page?
And what method is best for redirecting (either directly from the ad or from a landing page):
HTTP Refresh, Javascript redirect, a 301 in the header (permanent redirect), or a 302 in the header (temporary redirect)?
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