Lets learn how to run an affiliate campain with PPC shall we kids?

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Daidevo and Jdog, landing pages are coming but a quick answer again is testing. if you are using adwords you are going to have a hard time going direct. Page structure is different every time. It depends on who I am targeting. If I am after someone who is comparing products or knows they need to buy product x but not sure witch one, I am looking at making an information site. I also have organic search in mind when creating most sites. The new google algo's should have an affect on the quality of the site you are producing. If I am targeting a buyer I make the product I am selling 1 page but as part of a complete site.
From my personal experience, the more complete site you make the better your ROI! did that just confuse you?

as to how I determine witch what to do, I try to cover all bases but I don't worry about it. I work on something and put it up, if it works great, if not I change it. If I see alot of traffic in the niche I am willing to spend some money to get it right
 


more kw's prefixes are....

Get
Purchase
Low Cost
Cheap
Discount
Buy
Reduced

As someone mentioned previously , you can really rock with model numbers and variations of the brand. say Lexmark HD70

Reduced Lexmark HD70
Purchase Lexmark HD70 Cheap
Buy Discounted Lexmark HD70

You get the idea... you can literally take 1 product and make thousands of variations of that one kw. Which you want to add to 1 adgroup with 2-3 ad copies. The next model number 1 adgroup 2-3 ad variations.

Got it? Lol

Mill
 
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Mill, very nice, I am spaced out and that sums it up in a few words better than I could have done this evening
 
Ok I just looked at my reports for my MSN adcenter keywords and I realized that all of my shit traffic is coming from broad generic keywords. I accumulated a few hundred clicks that were not buyers at all!!!

So yeah I see where I totally went wrong. You have to single out the "just looking" prospects from the "I want it right now!" prospects. Buying keywords...
 
chrislingle said:
Daidevo and Jdog, landing pages are coming but a quick answer again is testing. if you are using adwords you are going to have a hard time going direct. Page structure is different every time. It depends on who I am targeting. If I am after someone who is comparing products or knows they need to buy product x but not sure witch one, I am looking at making an information site. I also have organic search in mind when creating most sites. The new google algo's should have an affect on the quality of the site you are producing. If I am targeting a buyer I make the product I am selling 1 page but as part of a complete site.
From my personal experience, the more complete site you make the better your ROI! did that just confuse you?

as to how I determine witch what to do, I try to cover all bases but I don't worry about it. I work on something and put it up, if it works great, if not I change it. If I see alot of traffic in the niche I am willing to spend some money to get it right
Click to expand...

Ok thanks that makes good sense. 1 more question, are you buying clicks from a variety of places (2nd, 3rd tier) or just the big 3? If your willing to share that info :)
 
AVOID, AVOID, AVOID, AVOID the 2nd and 3rd tier engines! my 3 rank as follows, adword x10, adcenter, yahoo as far as ROI goes!
 
so basically if we are to do affiliate offers with googles new algo., we need to have a better site? we cant just have one landing page that leads directly to affiliat partners site? i dont quite get the idea of a making the 1 selling page part of a complete site
 
here is my thinking and it is just me, I am taking the new changes to make my sites more seo friendly. I want the free traffic so I might as well build out that way. But think like a big company. If amazon is doing a ppc campaign for product x they send you to product x on there site. product x is 1 page because they are targeting "buyers" now if you are targeting people who are comparing products you might want to make a multiple page site on just 1 product you have in that niche and sell the shit out of it. That should help with the new google algo. the whole point is google says they want "quality" so give it to them. Just my opinion
 
so what exactly does the google algo do? It scans your page and if it sees that it is shitty, it makes you pay more for adwords? is that pretty much it?
 
chrislingle said:
here is my thinking and it is just me, I am taking the new changes to make my sites more seo friendly. I want the free traffic so I might as well build out that way. But think like a big company. If amazon is doing a ppc campaign for product x they send you to product x on there site. product x is 1 page because they are targeting "buyers" now if you are targeting people who are comparing products you might want to make a multiple page site on just 1 product you have in that niche and sell the shit out of it. That should help with the new google algo. the whole point is google says they want "quality" so give it to them. Just my opinion
Click to expand...

Would you say those types of landing pages look sorta like MonsterMarketplace? or This credit card site?

Look like perfectly normal sites only they point directly to a specific page.
 
mason, in a nutshell I would say yes! I guess the crap term would be if they think your page is a "thin affiliate" you get to pay alot more!
 
From my own testing and talking to others, the new google algo is doing a lot of things. They are claiming its quality, but as shoemoney posted, they are trying to squeeze out your profit margins. Google is looking very closely at external linking to affilaite networks like azoogle (some are saying to cloak, definately could get you booted from adwords)
 
so if you use php redirects, is that saying that you dont need to have a quality built site? if not, what does the php redirect do for you?
 
juniodude - are you looking for a way out of making a site or page that sells? part of my understanding from the new adwords updates, and what saved some of my sites that went apeshit a few weeks ago was to ad pages that were clearly linked together. Also if you look at the post that shoe put up about his conversations with google (can't stand his attitude, have nothing against his advice, it has helped me in the past) he says the links from azoogle etc are bad in adwords, going to find out if true also setting it up like this gives me some more stats to track in the mysql database! (thanks engaged!)
 
juniodude said:
so if you use php redirects, is that saying that you dont need to have a quality built site? if not, what does the php redirect do for you?
Click to expand...

Shoe explains it here. Search DP for masking affiliate links and you should find the code for it.

chrislingle said:
nice finds drusam, how did the IM tip go for you?
Click to expand...
I got clicks but they weren't high at all. My eCPM was F'ed up all last week so I let my adsense account rest.
 
would using the php script be considered a mask and not a 301 redirect?
I am not a programmer, I get little indians to do that shit! :-)
 
So am I right in assuming here that you're all sending traffic to landing pages with affiliate links?

What about sending traffic straight to the merchant's page with your affiliate ID? I'm thinking of trying this on AdCenter. Any reason not to?

By the way a PHP script is a mask and not a 301 redirect. At least it probably is. A 301 redirect is usually done in the .htaccess file. Maybe PHP could send that code with the header() command too, but I don't see why it would need to.
 
Reason why not to send traffic straight to the landing page: remember googspy?
 
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