Lets learn how to run an affiliate campain with PPC shall we kids?

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The landing page can help you to drive a visitor to right product. Actually your ad should already do this. Example: not every ringtone provider supports every phone and carrier. On your landing page you can have links to different programs for different providers and so weed out issues sending a Verizon customer to a ringtone offer that does not support Verizon. But in general - your ad should already take care of that ....

Chris
 


I plan on trying a new offer, but haven't had much time to set up the campaign because of the day job.
 
Great Thread!

Thought I'd see if I could add something on the affiliate marketing side. First off, I don't buy traffic, I only do all Organic Search for mostly Financial and Insurance industries. Based on my experience I've found the a redirect to the landing page of the affiliate always converts better. Of course that landing page is going to make a huge difference which is where you run into a big problem with affiliate marketing.

Unless you have massive volume most vendors aren't going to let you make a page that converts well, you can only use theirs. So in picking your affiliate, I think more important then what they pay is how it converts. I can tell you I always aim for 5% conversion for affiliate landing pages and if I don't get that, I try a new affiliate. Now this is a little easier when you don't pay for traffic. But I suggest you strive for similar.

Right now I redirect all my natural search with a double redirect. That being
serp->mydomain with redirect script->affiliate

I was thinking about getting involved with PPC and think is might work well if you just cloaked content to google on the intermediary landing page. Is there a reason this wouldn't work?
 
smaxor said:
Right now I redirect all my natural search with a double redirect. That being
serp->mydomain with redirect script->affiliate

I was thinking about getting involved with PPC and think is might work well if you just cloaked content to google on the intermediary landing page. Is there a reason this wouldn't work?
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Uh, yeah, if you're cloaking and get caught you're toast :)

I was going to ask how you're getting natural search traffic to a page that does a redirect to a merchant, but then I realized you must be cloaking your redirect page, right?
 
Does anyone think its worth it to click your own ad when you set up your adword campaign? I have done this a few times to help it get a higher CTR so it gets good position at first, I find that i get a sale cheap in the first hour then the sales/conversions kind of level off.

I am no expert in search, i play around for a better understanding of it.

i would suggest the following:

How much to spend before you turn off the campaign? the value of 2 conversions. So if you get paid $10 for the conversion don't spend more than $20. And at the $10 mark tweak the ad/bid/keywords to weed out the crap and increase the likelihood of hitting a conversion before you blow through the second half of your budget. After that i usually move on to something else if no conversion is had, if i get one i add another conversion to the budget and tweak as needed until i get the desired result.

You can run offers to a monkey page, or directly to the offer. Depends on saturation of the market and competition, i have an offer, that i bid on one keyword, get 1-2 sales a day and make a 30% margin on. I look at it once a week for 5 minutes, its basically on auto. The traffic goes right to the offer page.
 
mkrongel said:
How much to spend before you turn off the campaign? the value of 2 conversions.
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That's a good figure to go by. And if you're experienced in the niche and you know what the offer *should* be converting at you could spend less on it. If I think an offer is good, I usually try a few different ad copies, approaches, landing pages before giving up on it.
 
ok, so I have let this wonder a bit sorry, had things I had to take care of.
So, there is alot of talk about cloaking and redirects etc. I do some of that but find that it does not convert as well. Why cloak or redirect at a 5% conversion when I can presell and get 10%+?
Remember we are talking about affiliate MARKETING, it is your job to SELL the product. I have said this many times but it is TRUE - if you are going to do a site you might as well make it for PPC and organic traffic. If you are going to sell something there are sales and marketing rules that you should follow. Do any of you use AIDA (Attention Interest Desire Action)? I read a great book a while ago called "does your marketing sell" it talked about NEW AIDA -
The N stands for Navigation - not link structure, but right away telling your customer what to do and think about! The person looking at your page has other things to do and think about so you have to get them to see the problem and get them excited about the solution in no time flat.
If you are doing any presale what is the first question you ask yourself when thinking about the customer?
The first thing you should think about when getting into your customers head is "what is this about" and "how much time and effort is this going to take" (remember you are playing the customer here) YOU HAVE TO MAKE SURE YOUR CUSTOMER KNOWS WHAT IS EXPECTED OF THEM FROM THE SECOND YOUR PAGE LOADS!
so for some group participation, if you know of a link that does this well post it and tell what you think is good about it.
We will go over the whole Marketing structure including writing 1 page wonders.
I am sure that many of you will say or think this is to much work, redirects are the way to go, cloaking rules, and what if the companies landing page sucks. Well the last one is easy, if the company landing page sucks why are you promoting it there are a ton of offers out there with good landing pages. If you learn how to market any product think of the "real world" skill you have learned. The world will always need marketing witch to me is just good salesmanship.
 
chrislingle said:
I see you are one of those asshats that needs things spelled out for them as well as not really reading what I said so here you go fucktard!
I WAS NOT TALKING ABOUT RESEARCH I WAS TALKING ABOUT THE CONTENT YOU FUCKIN 2 POST BITCH! I WAS TALKING ABOUT WHAT PEOPLE JUST STARTING OUT IN AFF DO WRONG, I GUESS YOU ARE RIGHT, I DID ASSUME THAT MOST PEOPLE HAD 2 BRAIN CELLS TO RUB TOGETHER AND UNDERSTOOD THAT I WAS NOT TALKING ABOUT DOING MANUAL KEYWORD RESEARCH, I WAS TALKING ABOUT PRESALE NOT KEYWORDS, YOU ARE A FUCKTARD - GO SOMEPLACE ELSE IDIOT! I ACTUALLY NEVER THOUGHT ANYONE WOULD THINK I WAS TALKING ABOUT KEYWORDS, BIDS ETC ARE YOU THAT DUMB? DO YOU NEED EVERYTHING SPELLED OUT THAT COMPLETELY FOR YOU? HOW LONG DID IT TAKE YOU TO LEARN TO WIPE YOUR ASS? OR ARE YOU STILL LEARNING?
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wow, enlightening post :rolleyes:... do you not realize that a CMS is a form of automation?
 
lol, yes sir whatever you say. Take what you want from the post. If you thought I actually meant that you should not make the actual process of publishing your page automated then that is what I meant. However what I was talking about was the presale content, I think you choose not to hear what was said. That is ok, not like you are going to make any money doing this anyway! ROFLMFAO
 
Chris, he is a 3 post fuck now.

Computer Training Made Easy: Review Of Video Professor

Here is a landing page I found the other day that I feel could have some potential. He says it is a review, but it really isn't a review. This is probably good for the QS bot. It has external links and everything, but it has a shitload of leaks. Adesense and amazon will pay, but now what the offer would pay you.
 
jdog, sorry but on a scale from 1 to 10 that sales copy gets a -2, I think all they have done is cut and pasted - and if not there is no real structure to what is there.
that would not happen to be your site? I was kind of hopping the examples would not be aff stuff, don't want an excuse for pad self promotion ;-( jj
 
chrislingle said:
jdog, sorry but on a scale from 1 to 10 that sales copy gets a -2, I think all they have done is cut and pasted - and if not there is no real structure to what is there.
that would not happen to be your site? I was kind of hopping the examples would not be aff stuff, don't want an excuse for pad self promotion ;-( jj
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Nope not mine. I wouldn't have the leakage if it were. But I see what you are saying about the sales copy. Sorry, I thought you were looking for examples of aff landing pages. My bad.

Are you saying that our landing pages should be more like a clickbank landing page? Or is that extreme too far the other way?
 
I am saying you can't sell meat to a vegetarian! just throwing anything up or relying on what the network or offer gives you is not enough for great results. There is good sales copy online but it is not easy to find. The 1 page wonders that are well thought out do very well. There is good reasoning behind doing long sales copy like that. you might think they look cheap, don't like them etc. but if you take the principles used in writing the good 1 page wonders your sales have to go up!
 
ok, jdog, so were in that do you see the Navigation? are they in any way telling the customer what to do? I don't mean you should say "hey dumbass, buy my hoodia cause you are fat, click this button!" but that is getting closer in setup but the words are not giving you a reason to buy hoodia!
Don't try and hide the fact that you are selling something.
 
chrislingle said:
ok, jdog, so were in that do you see the Navigation? are they in any way telling the customer what to do? I don't mean you should say "hey dumbass, buy my hoodia cause you are fat, click this button!" but that is getting closer in setup but the words are not giving you a reason to buy hoodia!
Don't try and hide the fact that you are selling something.
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I see what you are saying Chris, I am also beginning to think I've just been lucky to make any conversions.
 
jdog, I don't think I am saying that, but I think you are seeing that to be successful at this, you have to SELL, I think that is what separates the men from the boys! learn to write sales copy and market a product and you will not be able to count your conversions they will come in so fast.
 
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