Tip #1: Rates - to sell advertising as a directory, you'll want to offer rates. What I do is offer HIGH month-to-month rates ($75-$80) Vs. low yearly rates ($175 year for featured listings)
Do I see this right? If so, then advertisers would go after the low yearly rates and you need to work twice as hard to get new advertisers.
What makes you think it would make NO money?
Nope that will definitely not work where I'm from. Most local businesses do not have websites, let alone company email - even if they did chances are the conversion rate would be a lot lower than the "door to door with your briefcase" option.I don't understand why people are evading this idea because they don't want to be a salesman. It's much more efficient to conduct your communication through emails. The only room for phone call I see is if a sponsor wants to sign on for a good sum and wants to communicate via phone because of formality and verification. Other than that, some of you act like you'd be going door to door with your briefcase.
Nope that will definitely not work where I'm from. Most local businesses do not have websites, let alone company email .
Nah, good old United Kingdom - once rulers of the world etc, surely you've heard of our little island.Where are you from... Mars?
Someone has already made a scraper which has been posted a within the past few pages. $50 for the script.
DBWebDev, even small mom and pop businesses usually have an email account associated with their business phone. You're making a lot of assumptions and it sounds like you're trying to talk yourself out of the idea. Sure, there may be some really backwater businesses in UK, but I know for a fact that such businesses are in the minute minority.
Since they such a small minority of the UK business spectrum, you would target the more middleware businesses first and scrape a good looking directory. When you start pulling cashflow from your directory, you could go to these techless businesses you mentioned and sell them a "website package" where they pay you to make them a website and they get the "magic advertising deal" on your directory for 3 months. Of course, the web design can be outsourced or not, but the less tech a business uses, the more they can be sold to "get with the program."
CorrectAD, I happen to surf the freaking warrior forum and stumbled onto this guy's blog.
=> Think Outside The Box » Blog Archive » $100k A Year With Niche Directories
Do I see it right? He literally stole the content of this thread and made a fucking ebook?