Wow - None of you are talking about the Google Update today

If Google's really trying to enhance user experience, the first thing they should do is stop giving so much weight to domain authority.

I was searching for a specific answer to a specific business related qiestion, and the top 5-7 SERP positions were dominated soley by entrepreneur.com.

I had to dig into the 3rd page to find my answer from a far more obscure (but useful) site.

Why?

Because Entrepreneur.com provides vague, watered down info half the time. But because they're an "authority," they get the privilege of cluttering the SERPS with fucking garbage. Fuck daught nugguuuuh.

We need more diversity in the SERPS, gotdammit.

That has been my basic frustration with Google as a search user for quite some time.

As far as ranking changes for what little I track I don't see many changes.
 


I was just reading an article a few minutes ago where Google's former CEO Erich Schmidt basically said that Googles goal is to provide people with direct answer, not to provide traffic to websites. With that in mind, that should make any business that relies solely on SEO have a scary outlook.

Wouldnt that also mean that people wouldn't click on Google ads which comprises of over 90% of their revenue or on sites that also have adsense running?

Please pull that quote up for us as I have trouble believing that.

Congrats SerpWOO is the only one that "officially" saw the white and black monster reappear.
 
Wouldnt that also mean that people wouldn't click on Google ads which comprises of over 90% of their revenue or on sites that also have adsense running?

Please pull that quote up for us as I have trouble believing that.

Although this example is interesting in that it demonstrates some of Google's ambitions, the ultimate point Schmidt is trying to make here is that Google wants to be able to provide users with the most direct answers to any question they may ask. The EU is investigating Google because other companies have complained that the search engine favors its own results, and Schmidt argues that it's because Google just wants to be as direct as possible and save users from having to click around.

"Put simply, we created search for users, not websites," he says. "And that’s the motivation behind all our improvements over the last decade."​



Read more: Eric Schmidt Search Is Not A Solved Problem - Business Insider