It seems like two group mentalities are evident here.
Group A = subscribes to the disregard females/bitch get in the kitchen mantra
Group B = believes that a mature, sensible man realizes that a "lady" (defined as a female willing to routinely sleep with them) deserves to be rewarded for her loyalty and companionship, and anyone who says otherwise is but a teenager who has never had intercourse with a woman.
Unsurprisingly, I belong to a different, vastly more correct group:
Group C = Understands that disregarding females is in fact the easiest way to get laid. However, on the off-chance you find one worth a damn and that will actually appreciate/reciprocate your generosity, go ahead and get your spend on.
Please note that the "worth a damn" women referenced in the above paragraph are not immune to being shagged by the guys who disregard them.
This slightly off-topic has been brought to you by kingofsp. Happy Holidays.