Time to open my first short position on a stock. I don't see a way where Lumber Liquidator (symbol LL) doesn't go down in flames.
60 minutes ran a story about the company poisoning their customers.
Lumber Liquidators linked to health and safety violations - CBS News
They interviewed the chinese manufacturers who admitted to falsifying documents regarding the toxicity of the materials, to save the company 10%-15% on the manufacturing process.
The materials used in the flooring are actually illegal in the state of CA, not just require a warning about causing cancer in CA, but are illegal to sell, because they cause cancer.
California already updated it's Air quality fact sheet to reflect the story after contacting 60 minutes to get the testing results, with:
http://www.arb.ca.gov/html/fact_sheets/composite_wood_flooring_faq.pdf
most laminate flooring and engineered wood flooring labeled
as complying with California’s formaldehyde emission standards (i.e., CARB Phase 2) meets those standards. However some flooring products may have been falsely labeled.
As it happens, Lumber Liquidators flooring was falsely labeled, according to 60 minutes.
60 minutes also sent samples to 3 different testing facilities who confirmed the levels, for their story.
Lumber Liquidator's captain of the ship has to keep people from panic, of course he will say everything is alright, but his response was a canned response, stating he has documents that show it was grade A materials, while the company claims they labeled grade B materials as A on behalf of the company.
So....imo even if they change their manufacturer the damage is done and class action lawsuits are absolutely imminent.