A friend has a domain that coincedentally is the brand name of a product of a major company. He used to consult under the name, but recently he's just used it to host family photos, etc. At the moment, it's not clear if the product brand name preceeded his registering the domain, or not. It certainly wasn't a prominant brand, if it existed then.
So, since he's now getting type-in traffic for the brand name, which is how he noticed the product brand name in the first place, he's wondering if he could sell it for an interesting sum.
It seems that the product company would want it the most. But if he tries to contact them directly, they may automatically feel he's trying to shake them down. This guy is not like that - but isn't into giving stuff away just to be nice, either. How should he best proceed?
I was hoping to just send him a link to an article or post about how to proceed, but I haven't found one that directly covers this type of situation.