The top affiliate marketers are the ones who could identify a broad interest group and give them exactly what they want (it doesn't matter if its true or not)
Charles Ngo is a great affiliate marketer that realized there's too many people that wan't to quit their job and make money online and be free. So at the time (i think 2013) he stopped posting here, and made himself 'less available' is the day he started his funnel to build out a massive newbie following where the money is.
Less available creates mystery, and sends this 'i am just too busy making a gazillion dollars to talk to you' and newbies eat that shit up like no tomorrow.
He used inspiring stories, quotes and other shit that puts fire in the pants of this broad demographic he targeted, every single post on his blog was a well thought out addition to his funnel. It's an extremely well executed 2+ year old series of blog posts, and then free seminars to warm up his audience to make them trust him and buy everything he says.
Then came the ball drop, that he's going to coach for 10k per student. And many ordered, even people who claim they make 10k a day on Facebook running nutra, but in reality they don't make shit just flaunt it till you make it. (strangely enough I know one dude who took charles's course and became a guru, but in dec 2014 he was bitching how he has trouble keeping accounts up on FB and don't know what he'll do LOL)
Charles also identified that this buzz everywhere around MOBILE is the HOOK that can get him into the minds of most newbies. They are hearing mobile is set to double next year, then the year after, more and more smart phones blah blah blah. Again Charles is giving people what they want to hear (it doesn't matter what he REALLY runs) he's teaching them the shit they wanna hear.
I have nothing but respect for NGO for executing the most well thought out funnel and having it work out for him. That's huge. He's banking hard while people are bitching that he became a guru. He put in the work, and he deserves all the benefits.
It's not easy to talk on stage, come up with content all the time, and repeat the same shit over and over to different people in different countries.