I have a question for your guys..
I have a campaign with like 50 ads, all oh them got refused except one (for no special reason, probably a misclick), this ad got a lot of traffic last sunday, gave me a very good ROI and then died the next day (I'm paying CPM)
I paused it and recreated all my ads 4 days ago, got accepted for 12 of them, raised my bids slowly until I reached the max suggested bid but I'm still not getting any traffic to them.. My ads have an average of 0.1 to 0.08 CTR but I'm not getting any views !
Anyone have an idea of why it might be doing this? Any idea of solution?
That typically means your CTR is too low in comparison to others for the same demographics.
It frustrates me too. I launch one ad and get thousands of dollars a day in profit, over the next 2-3 days it slowly drops lower and lower in CTR till it isnt profitable. I go and launch multiple new images and although they are profitable and even higher bid I just cant get any volume. It almost always, for me at least, has to do with the CTR.
I find if I am already paying the top end of Facebook's CPM suggestion the only way to get any more substantial traffic is to increase my ads CTR. After doing that I sometimes see my traffic jump 5-10X. Not always easy to do, but when it works, it works well.
It isnt simply the CPM that Facebook cares about, it is also the ads CTR. Which makes sense as they want a good user experience.