NEW Facebook Ads

A thought:

3,811,600 USA Men 25+ Interested in Women/Single * average offer payout of 4.5$ =

$17,152,200

3,196,000 USA Women 25+ Interested in Men/Single * average offer payout of 5$ =

$15,980,000

That's a TOTAL USA potential market size of about 30 million, and thats assuming every single person can be converted.

What can I say, it's profitable for now, but is it sustainable? I assume ~1000 affiliates are doing it/attempting it.

That's a small ass fucking pie when you're sharing with that many.

Edit: yes there are international demos, but this one dwarfs the others put together.

Your theory is based on that all affiliates are pushing the same exact offer. As I'm sure you know, there are dozens of different dating offers being pushed on Facebook, and the same user may signup to several of them. Not to mention that everyday more people register on FB, become single, qualify under the single demo. A more realistic pie that we are sharing would be in the $xxx millions; but again, a new dating offer will just keep expanding it.
 


A thought:

3,811,600 USA Men 25+ Interested in Women/Single * average offer payout of 4.5$ =

$17,152,200

3,196,000 USA Women 25+ Interested in Men/Single * average offer payout of 5$ =

$15,980,000

That's a TOTAL USA potential market size of about 30 million, and thats assuming every single person can be converted.

What can I say, it's profitable for now, but is it sustainable? I assume ~1000 affiliates are doing it/attempting it.

That's a small ass fucking pie when you're sharing with that many.

Edit: yes there are international demos, but this one dwarfs the others put together.

that's kinda depressing. let's just hope more dating sites get VC backing
 
Your theory is based on that all affiliates are pushing the same exact offer. As I'm sure you know, there are dozens of different dating offers being pushed on Facebook, and the same user may signup to several of them. Not to mention that everyday more people register on FB, become single, qualify under the single demo. A more realistic pie that we are sharing would be in the $xxx millions; but again, a new dating offer will just keep expanding it.

This, and dating sites are making much more than 5 bucks per user (of course, it depends of their revenue model)
 
Worry less about cheap clicks and more about epc.

Sometimes that ad with the cpc of .80 will give you an epc of $2

Keep a lookout for those. Don't automatically mass delete the ads on a new campaign test just because you see the low CTR. I know it's hard to not do that as a knee jerk reaction, we all have a tendency to do that, but make sure you go through your stats and check each ad against epc.

For a lot of people this would probably turn them from being in the red to in the black literally overnight.

Good point. I think I've been doing a pretty good job of this but even still my CPC is at or slightly above my EPC--but I am definitely watching out for this.

This.

One other thing to add is to make sure to test your offers and ads extensively. I have an offer that only converts 8 hours of the day, but when it does, I get my 75% ROI. During the remaining 16 hours I'm going about -30%, so if you were to first start this offer during the "bad" hours, it would be negative. If you decide to be foolish or lazy, you wouldn't allow the offer or ad to run through at least 24 hours and see that there are windows where it's cashing.

Offers affect your EPC. (Includes split-testing different offers in that niche, against different networks)
Ages affect your EPC. (Big regarding dating. You shouldn't have the same female picture for a 18-21 demo as you would for a 30-35 demo)
Time affects your EPC.
Ad text affects your EPC.
Images affect your EPC.
Keyword Targeting affects your EPC.
Gender affects your EPC. (Back to dating, some dating offers are negative on one gender, positive on the other though.


If you're breaking even or slightly negative on a campaign, look at that above list on what you should be split-testing.

Very good point, good reality check. Definitely going to start experimenting with more demo details and things like time, thanks man.

Your theory is based on that all affiliates are pushing the same exact offer. As I'm sure you know, there are dozens of different dating offers being pushed on Facebook, and the same user may signup to several of them. Not to mention that everyday more people register on FB, become single, qualify under the single demo. A more realistic pie that we are sharing would be in the $xxx millions; but again, a new dating offer will just keep expanding it.

Good point. Audience is also churning and changing--new members joining as old ones deactivate accounts, etc. Not worried at all about dating drying up and I haven't gotten profitable yet. Shiiet.
 
When creating ads with the new(retarded) interface, error messages no longer seem to show up. If you place two punctuation marks in a row for example it just scrolls to the top not telling you what the problem is.

This happening for anyone else?
 
Anyone having issues tracking FB clicks with Prosper? None of the clicks/visitors are showing up.

I'm using version 1.6.1 with a landing page. Works fine on all other traffic sources except FB. Only thing I can think of is that my landing page js code is in the <head> section (otherwise IE7 gives an error message and won't load the page; still tracks all other traffic sources fine though).

Thoughts?
 
You sure you didn't register a domain that was previously held by another affiliate that got it blocked on FB and then dropped it?

No idea but only one page of that domain got messed up, for example *****.com/lander1.php (php redirect/cloaker if needed)

It was set to cloak my lander initially (forgot to change it) so the reviewer went straight to the offer. Oher urls got approved with no problems and a couple of them went straight to the offer as well. Weird stuff

ANYWAY
I've been having similar thoughts as NickA and I was wondering how many impressions/clicks would it take to whore out a demo of lets say 100 000 users?

As we know fb has no frequency cap but if you sent 1mil impressions to a demo of 100 000 users, each of them could have potentially seen the same ad 10 times.

Ive sent traffic two/three times the demo over the past two weeks and conversions just plummeted after a while. Still receiving clicks though

Now that's only me, but there are plenty of other affiliates running the same offer. Yes, everyone is using different ad/landing page combinations but every targeted user ends up at the same offer. Saturation just kicked in yo.
Is this a good way to think about this process?
 
pause your flirt + benaughty (app installs) if u dont want your account disabled

^this. got my main acc banned too :(

6yejr5.jpg
 
God I fucking hate FB! Today they are charging me nearly double per click than yesterday it's fucking bullshit and ruining my campaign. Fuck you Facebook.
 
You sure you didn't register a domain that was previously held by another affiliate that got it blocked on FB and then dropped it?



Mentioning either the lander's url name or the offer's name in the ad text?

I actually dont remember what I mentioned in the ad text, but definetly something. I assume they expect to see the final offer in the ad text?

I know direct linking I mention the offer and no issues, but as I said cant ever get my lander approved so gave up a little bit ago.
 
Facebook Ads is driving me fucking nutts!

I'm trying to target users who like this Fan Page and Group. It simply won't let me!

Do I need to own the Fan Page + Group to target them?
 
Facebook Ads is driving me fucking nutts!

I'm trying to target users who like this Fan Page and Group. It simply won't let me!

Do I need to own the Fan Page + Group to target them?

The fanpage has to have a certain number of likes before it to shows up as a keyword.
 
it has over 1k likes... and that group I'm trying to target has 7899 members who are ALL potential buyers for my product. It's killing me that I'm not able to target it!!!
 
it has over 1k likes... and that group I'm trying to target has 7899 members who are ALL potential buyers for my product. It's killing me that I'm not able to target it!!!

I believe you need to own the fanpage and/or group to advertise to it. Not positive though so someone correct me if I'm wrong.