Psychoul: You're right, there is probably a ton of competition for a lot of those keywords. Usually what I do is test the waters by bidding an amount I am comfortable with and not worrying too much about my placement. Also, you have to look for related keywords that others forgot about or missed. Here's a good example: "compare prices" gets a lot of searches according to WordTracker, yet there aren't that many people competing for it. Only about a page and a half of sponsored listings. Not bad. The downside to that query is it isn't targetted at all.
Targetting the singers or bands - not a bad idea, and one I plan on using myself. Take Jennifer Lopez for example, she is currently touring with Marc Anthony, but if you search "jennifer lopez" there are only 3 advertisers. Should be able to get in on that action pretty cheap. Still not very targetted, but if testing shows that the conversions are there, then it's all good. If it turns out that nothing converts, then it's wasted money. Only time and testing will tell.![]()
Well, my guess is that if you bid on "compare prices" adwords wiill soon increase your bids (if they are not initialy high!) because I do think the CTR will be far from satisfactory. Now I am guessing again (because of the firewall in the office

The way I see it (and probably is wrong since I am not doing any profits

SEO_Mike show me the way!


