Lets learn how to run an affiliate campain with PPC shall we kids?

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Do you guys use focused or broad keywords with AdCenter? I'd like to focus them some more, but I found that the traffic is really shitty if you don't go for the broad/main keywords. So what do you do?
 
Do you guys use focused or broad keywords with AdCenter? I'd like to focus them some more, but I found that the traffic is really shitty if you don't go for the broad/main keywords. So what do you do?

Using a ton of longtail keywords is a good way to get traffic, if you can generate enough. I have read people claiming you can't get much traffic this way, but I think this is wrong.

If you are creative enough with you keywords, and there aren't any restricitions on what you can bid on (e.g., no trademark terms), then you can most certainly get a lot of traffic.

Especially when you start to rock with different variations and misspellings.

note - I am a rookie, don't take anything I say as fact. I would be interested to hear if some more experienced PPC users agree with my post.
 
Yeah but AdCenter keeps deleting half of my misspelled keywords. Actually, lately they kept deleting half of everything I try to do with them!

I also find it hard to get decent traffic from AdCenter, I'm even considering dropping them!
 
I'd suggest to research the keywords first to see how competitive it is.

In Google AdWords' Keyword Tool, I check for "buy xxxx" and only "xxxx" and variations show up on the list (no "buying" keywords shown). What could this mean? At first I thought it's basically up for grabs on top spot.

But then I did another check for another popular product and it lists "buy xxxx" and other buy variations, all listed as 5 cents for top 1-3 spots (estimated)!

So since this second search shows low prices in what looks like an un-explored land of keywords, which makes me believe the first check (the one where no buy keywords were shown although I entered them) does not mean I can buy real cheap CPC for a $1K+ product.

What do you guys think?
 
Using a ton of longtail keywords is a good way to get traffic, if you can generate enough. I have read people claiming you can't get much traffic this way, but I think this is wrong.

Given the speed at which adcenter operates, I'd rather slit my wrists with a rusty bedpan than have to add a few thousand keywords to a campaign.

Even with google, I've tried going the long-tail route, but 1) you can only do 2000 keywords per adgroup, and 2) you can only have what, 50k keywords in your account? And I still get next to no traffic on those anyway.
 
1) Get more accounts bitch. The big guys have more than one... or two...or...
You get the point.

2)Adcenter ALWAYS rejects 1/3 to half of the keywords you submit. JUST RESUBMIT THEM. And they'll reject a 1/3 to a half of those. Then do it again. Its a pain, but it works.

Ex
 
Given the speed at which adcenter operates, I'd rather slit my wrists with a rusty bedpan than have to add a few thousand keywords to a campaign.

Well... I haven't tried out msn yet, but I def am going to soon. The apparent quality of their traffic probably out weighs the frustration of their interface. And I guess they have a great customer support team.
 
One paradox that gets me with preselling after PPC:

You want to sound like an objective third party and not the product's sales-person. But who advertises their objective third party advice? It seems weird to be advertising a product in your ad and then send them to an objective-seeming presell page... they would either wonder "wtf this isn't what the ad was for" or "this must be a paid opinion."

It seems like that would confuse people, but I guess it works. Any thoughts on how to reconcile that confusion? Or do you just ignore it and things work anyway?
 
One paradox that gets me with preselling after PPC:

You want to sound like an objective third party and not the product's sales-person. But who advertises their objective third party advice? It seems weird to be advertising a product in your ad and then send them to an objective-seeming presell page... they would either wonder "wtf this isn't what the ad was for" or "this must be a paid opinion."

It seems like that would confuse people, but I guess it works. Any thoughts on how to reconcile that confusion? Or do you just ignore it and things work anyway?
remember this: people are stupid. then dont worry about them figuring out what your trying to do.
 
yeah seriously - why would anyone in their right mind trust someone who created a website, bought advertising, and tries to be non biased. thanks for putting it in perspective lerch.
 
After speaking to a few "average Internet users" this week, they don't even realise that the ads at the side of Google ARE actually adverts. They don't question why they're there.

They just are.
 
It's true. I saw my wife searching for something on google the other day and even after I tried to explain to her that the links at the top and the side were paid ads, I still don't think she got it.
 
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