Full Disclosure Arbi Campaign - Niche, keyword list, ads, everything

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Why no pictures near the ads? Is that against TOS now?

Yeah, almost 4 months ago Google stated this is against TOS.

Can I place small images next to my Google ads?

We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn't actually being offered. That's not a good experience for users or advertisers.

Inside AdSense: Ad and image placement: a policy clarification
 
Excellent learning experience.... i've never dabbled in arbi but i may give it a try.

How would earning be effected by arbi to YPN from adwords?
 
It really depends on the niche. The only way to know is to run duplicate campaigns, one to YPN and one to Adsense and compare your numbers. Then tell us which one worked better for you :)
 
Full disclosure 2.0.
I've updated my original post to include links to the WF keyword tools post, lerchmo's script thread, and added other info and clarification. Even a total newb should be able to follow that to start arbi.
 
I would think that your display URL is costing you clicks and wasting some impressions. a domain of speedytaxtips doesn't seem to relevant to forex trading. i would suggest buying a domain with "forex" in it, and kill the sub directory on the display.
 
Word of warning. Don't use GoClick.

I saw them while checking my gmail and I decided to check them out, (They had the keyword casino for 3cents a click!). Unfortunately, they utterly suck. 100 clicks, 2 clicks. 37 clicks, 1 click. Etc. throughout a bunch of campaigns.

Keep in mind these are ones on 7search that were getting at least 1:2
 
I would think that your display URL is costing you clicks and wasting some impressions. a domain of speedytaxtips doesn't seem to relevant to forex trading. i would suggest buying a domain with "forex" in it, and kill the sub directory on the display.

Hey SonicReducer, you've got some good posts on your blog. I like the article about the short tail. With all the talk about long tail it's good to bring attention back to the popular keywords.

Regarding the domain, this post is just an example for an arbi campaign so I didn't really care about the domain name. It's actually going to be used for the WF winter Case Study. If this was going to be a real arbi site then I would go with something more generic like "popinfo.com" and put the keyword in subdir. As this is arbi and some campaigns won't pan out it doesn't seem feasible to purchase a domain for every niche.

Sure, if the niche turns out to be killer in arbi or I know for sure the topic is broad enough I would register a keyword domain, put up a small site or blog and put an affiliate program on there too.
 
What do you guys think of MSN AdCenter for arbi?

I personally find their interface infuriating. You can only add 200 keywords at a time through the web interface. If you want to add more you need to put the keywords in a csv file and import it. Well, that's fine I suppose, some keyword tools can spit out a csv for you. However, Adcenter is very picky about duplicates and other anomalies. Even worse, they don't tell you exactly what the problem is if you import a csv with items it dislikes so you're left wondering what the screwup is.

If you can put up with that there are a bunch of coupon codes floating around where you can get some decent dollars to start some campaigns. MSN also has a reputation for cheaper ads and having more inexperienced users who will click ads more often.
 
I have a question:

If you use Shoemoney's trick of putting {keyword:xyz} in your ad, and your ad is shown on the CONTENT network, then which keyword appears in place of "xyz"?

For example, if your campaign has these keywords:
red apples
green apples
fresh apples

and you ad appears on a page that is about all types of apples, and the page mentions red, green and fresh apples, then which keyword appears in your ad? A random one? The first? Which?
 
First, thanks for starting this thread. I've been meaning to dabble in arbi for a while now. I was doing arbi a couple years ago with great success (I was a complete newbie and didn't know it was called arbi) but I got smartpriced out of it.

cornetto, if I'm not mistaken that {keyword:xyz} stuff only works for searches, so my guess is that xyz would show regardless of the content on the page.
 
But in the very first post of this thread, the guy says:
" I use Google Adwords in the content network for cheap clicks"
and that he is using the shoemoney arrow keyword trick.
So, he IS using the content network, and he IS using the keyword trick. Have I missed something here?
 
But in the very first post of this thread, the guy says:
" I use Google Adwords in the content network for cheap clicks"
and that he is using the shoemoney arrow keyword trick.
So, he IS using the content network, and he IS using the keyword trick. Have I missed something here?

yea maybe he THINKS he is using it, but in actuality he isn't. Think about it... none of the keywords in adsense ads are ever bold. therefore the arrow thing will not work in content network.
 
Actually I guess I should have clarified that. It's a general rule I use for writing ads because I also use the search network for product and affiliate sites. It will only show up bold in the regular search network.

I still like the arrow idea even without the bolding just because the eye sees the keywords several times as the ad is read. I don't use it for everything. Sometimes a strong benefit is better than piling on the keywords in the ad. It really depends on how you want to write the ad and the only way to really know if it's effective for a campaign is testing.

Writing ads is just one of the necessary steps in the process. How you go about writing them is up to you. If you have better tricks for writing ads go for it. Hopefully you'll share it here. I know I'm not the greatest copywriter so putting in extra keywords is kind of a good crutch for me.
 
Ah, so in fact the {keyword:xyz} thing always displays "xyz" on the content network, none of the words are ever bold, and if you are only targetting the content network then {keyword:xyz} is a waste of time.

Glad we got that cleared up.
 
If you have better tricks for writing ads go for it. Hopefully you'll share it here. I know I'm not the greatest copywriter so putting in extra keywords is kind of a good crutch for me.

It's all relative. I always see one when I log on to myspace for what must be a quiz site. It goes something like this:

ARE

you dumb?

Take our quiz and find out.


Or something like that. While I like the idea of what they're doing and I have no doubt that they are getting clicks, it irks me because I think it can be done much better in that it will attract more attention. Something like,

DUMMY

Yeah, you.

Share your high score from this quiz.

or something equally lame sounding but will guarantee clicks from the mindless myspace crowd.

However, when attracting a more "sophisticated" browser, (i.e. one that is actually looking for something and not just clicking mindlessly like myspace users) I've found that keywords mixed with a very "solid" statement works best, particularly for Adwords.

Say your keyword is "gay forum."

Gay Forum for cock!

Read this gay forum

and you'll get pounded by the best cock!


I could write something more compelling if I had the initiative - and possibly if I was gay, but you get the point: make a bold statement with your limited text. I don't even mind embellishing a bit or even a lot. Hell, they aren't going to remember the ad that brought them to the page. Just be smart about it. Think about your user and why they are searching for what you are selling.

BTW, Shoe's Arrow message is gold.
 
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