Facebook Social Ads

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Then either my account is fucked, or I'm expecting more out of my ads. Who knows.

Definitely your account being fucked. I had a 0.30 ctr on an ad that I paused three months ago. Went flying with impressions with a $0.08 CPC set. Oddly enough it's CTR has been averaging around the 0.50 CTR since I've had it un paused.
 


New location of Credit Cards

can anyone verify the "add a new card" link is gone and so is the "edit card" link as well where you make primary or remove the card from the list?

It is now under Account Settings, accessible by clicking account on the top nav, under settings, then "Credit Cards".

They are using the same set of cards accross all of Facebook, just some more tiny steps in the direction of their new payments platform. Hopefully that will also mean more robust credit card fraud detection system, instead of the random number generator they are currently using.
 
This is stupid. Is anyone else getting no (zero, zilch!) impressions right now even with newly approved campaigns? What the fuck is this man! :angryfire:
 
Everything is ticking over OK for me.

I had some ridiculous ads approved over the weekend. They must have been drunk or hungover.

I actually had some approved last night. Not sure if they were ridiculous, but as fussy as Facebook can be, I'm amazed anything gets approved.
 
well ive noticed a few things i'm willing to share about fb ads...

1 - never just resubmit a rejected ad without making any changes. further rejections come real quick then. best to make a tiny insugnificant change and then re-submit it.

2 - dating ads are pretty overcrowded on fb and it's very tough to make a profit. seems like the best i can can convert the traffic to is 90% of my cpa rate, so my profit is pretty low. (meaning i profit 30 cents on a $3 lead.) the very successful ads are probably really old and would never get approved under the current standards. any little profit i make on dating ads i end up losing trying new ads which don't convert.

3 - the best time to submit ads are in the evening on a weekend. not always of course but the reason i say it best is that the turn around rate is really quick, like 30 minutes sometimes, around 5-6pm. so if the fb reviewer approves a risky ad, and you get a second in quick, sit at your pc and pump out lots of ads since you'll get many approved in a short time. come monday, everyone is submitting ads for approval so it takes hours for approval/rejection.

4 - i think fb categorizes ads. i suspect this because i had 2 ads approved to that earned the same eCPM for fb, one dating and the other shopping. the dating ad got few impressions but the other one got tons. fb probably puts all dating ads in a dating pool and gives them all a certain % of their traffic globally to share. like lets say they have 10 categories of ads and each gets 10% of the total traffic available on fb. there might be 10,000 dating ads in the dating category sharing that 10% so they each get fewer impressions when compared to the shopping category that might have only 500 ads. i dont know this for fact but it seems to make sense.

5 - early in this thread people were talking about dropping your CPC in half to get less traffic at a higher profit, and then just having many more ads to make up for it. sounds like a nice recipe for income but its old info. now dropping the rate lower, even marginally lower than the average click-cost they are charging you, means you'll stop getting impressions.

6 - its no longer easy to get a profit from fb. you really need to ride the fine line between inappropriate/deceptive ads. just evil enough to get traffic, but still get approved after many tries. good luck get many such ads approved though. even this trick won't last long as the click costs increase due to demand.

7 - lastly, just another suspicion. fb will eventually drop social ads. scarcity creates demand. that scarcity = approved ads. so people liike us will submit more and more ads to them. some of the smarter pubs will probably learn to automate it with a script. fb wont be able to keep up with the thousands of ads that'll be submited every day. social ads on fb is probably just temporary until some sort of search deal can be struck with yahoo or google or whoever, where they can farm responsability out to another party.
 
just evil enough to get traffic, but still get approved after many tries.

If you need 'many' tries to get a creative approved, your advice isn't even worth listening to. Especially given the fact that they aren't a bright bunch sitting there.
 
2 - dating ads are pretty overcrowded on fb and it's very tough to make a profit. seems like the best i can can convert the traffic to is 90% of my cpa rate, so my profit is pretty low. (meaning i profit 30 cents on a $3 lead.) the very successful ads are probably really old and would never get approved under the current standards. any little profit i make on dating ads i end up losing trying new ads which don't convert.

Not true. I just got, what I thought to be, a pretty risque dating ad through on Friday and it has been making bank
 
Haha I started to type a rebuttal to all that and realized it's a joke. No one could be that naive.
 
This may sound stupid, but would Facebook be classified as 'web' or 'search' (given that it's PPC) according to NBA?
 
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