Facebook Social Ads

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Stumped

Ok, I'm getting approximately that with regards to CTR, unless I'm misunderstanding your usages of percent ( I'm getting 0.12 percent ). I'm just not getting any "sales."

Here's an example ad I wrote:
dangerous.gif


It goes to here:
The Most Dangerous Cities

Here's my stats, so you don't think I'm insane:
dangerous_stats.gif


None of the ten or so similar ads I've put forth on facebook have earned me anything. Well, ok I had 2 conversions on the "free thanksgiving turkey" one.

Am I even on the right track? I've got the right general idea, right?
 


I'm actually finding it tough to get endless impressions on particular days, but that's also because my CTR is low. Yesterday was my best day so far, a little over a million impressions, and 350 clicks.

argh01- You do have the right idea, and you have a good looking ad. The only thing I would tell you is that if you're promoting a life insurance company, definitely target the faculty, or alumni. I doubt many kids in college are going to get you any conversions in that area.
 
Ok, I'm getting approximately that with regards to CTR, unless I'm misunderstanding your usages of percent ( I'm getting 0.12 percent ). I'm just not getting any "sales."

Here's an example ad I wrote:
dangerous.gif


It goes to here:
The Most Dangerous Cities

Here's my stats, so you don't think I'm insane:
dangerous_stats.gif


None of the ten or so similar ads I've put forth on facebook have earned me anything. Well, ok I had 2 conversions on the "free thanksgiving turkey" one.

Am I even on the right track? I've got the right general idea, right?

You need to do one of two things (or both things, just not at the same time) You need to run a different ad copy this time promoting insurance in the ad copy and see what the CTR is. My guess is it would be low - zero. Which would tell you the next thing which is how to target your audience. Put your teenage-young adult hat on and look at your campaign, it doesn't really make sense from one to the other. Some kids are clicking on it cause it's a cool ad copy but then they are sent to life insurance?

Looking at your stats, they should be decent enough so my guess is your just forgetting your demographics.
 
Argh,

Like turbo said, you're marketing insurance quotes to college kids, which simply doesn't fit. Look over all the offers in your network and write down the ones you would go for if you were 18-25. If you're having trouble finding a good one, join another network and look at their offers.

Something else to look at, your landing page sucks. It uses a timed refresh to your offer, and offers no way to proceed to the offer page without waiting for the timer to finish (edit: now that i look again, there's a tiny link in the upper right which I totally missed because I seriously thought to myself, "there's no way this is an insurance ad"). I almost closed the page before it redirected me. If you insist on using an intermediate page, make sure you do some research on what makes a good landing page. Otherwise, direct them straight to the offer with a header redirect.
 
Well thanks all.
Foolish me, trying to figure out what relates to safety for 18-25 year olds :) Condom market, morning after pill, and hangover relief, here I come!

I'll take the extra time to figure out a better landing page. Every time I do a header refresh on a page for a facebook ad I get disapproved.
 
Same ad, same image, different country. One approved, one disapproved. The unsolved mysteries of Facebook's review process continue. :banana_sml:
 
And if you guys haven't done so I suggest at least trying to target your demographics by keyword also. I've had tremendous success with it. Just give it a little thought.

Example: if you were promoting a sports-related offer, use keywords such as sports, college basketball, college football, MLB, NBA, NFL, etc... you guys get the point.
 
And if you guys haven't done so I suggest at least trying to target your demographics by keyword also. I've had tremendous success with it. Just give it a little thought.

Example: if you were promoting a sports-related offer, use keywords such as sports, college basketball, college football, MLB, NBA, NFL, etc... you guys get the point.

I agree with this the most successful camp. I have on facebook is keyword targeted and I am between .40 and .25 ctr depending on the day.
 
Ok, is there or isn't there a Daily spending limit?

I thought with the new applications that there was no limit? However when I was looking at my daily invoices at the bottom it says daily spending limit 250.00. Has anyone spent over 250.00 per day that can verify this?
 
Maybe it is $250 but I'm pretty sure you'll have a hard time hitting it no? Anyone try any new ads today? Nothing seems to be sticking for me today. I remade an ad that slowed down on impressions and it got disapproved. Tried a few variations same thing. It seems though that they aren't banning accounts anymore for too many disabled ads, what'd you think?
 
I think you're right, about the diabled ads of course they may still do that for people that are doing blantant things against the TOS adult stuff, gambling...who knows.

You could hit 250 easy. I've hit 200 a couple of times and would have gone to 250 at least tonight if I didn't shoot myself in the foot by setting the daily limit too low yesterday. doh!
 
With the affiliate offer I use it takes me a couple days to check my conversion rate, so after about 600 clicks I think I'm going to slow down until I know for sure things are going to convert.

Turbo- are you running offers that you can see results in real time, or are you running on faith a lot of times?
 
Real time. I can't stand networks that don't (like CJ) drives me insane.

Infact being that I can't access facebook during the day, if I didn't have networks that offerred real time, I would be completely in the dark.
 
ya 250 is the limit...i've hit many times and have tried to go over but impressions just stop, i may consider emailing them & asking for bigger limit
 
You could hit 250 easy. I've hit 200 a couple of times and would have gone to 250 at least tonight if I didn't shoot myself in the foot by setting the daily limit too low yesterday. doh!

cant you just create a new ad group and make an identical ad and set a new daily budget for that ad group?

Im pretty sure I did that the other night when I forgot to change the default $10 spending limit, so I made a new ad group with a higher limit and it started rolling in about an hour or so.
 
Real time. I can't stand networks that don't (like CJ) drives me insane.

Infact being that I can't access facebook during the day, if I didn't have networks that offerred real time, I would be completely in the dark.

Ya, CJ isn't what I'm using right now, but I was just cruising for some different offers over there.

If I'm fairly confident, and the commission is high, I don't mind putting $100 towards clicks, and then see what comes out of it. It's just frustrating waiting around to see if it's going to be successful or not.

Maybe I should look around for some real-time offers as well to get my "fix"
 
ya 250 is the limit...i've hit many times and have tried to go over but impressions just stop, i may consider emailing them & asking for bigger limit


It will accept limits higher than $250 if you enter it manually. Does it still stop you at $250, even if you specify a number higher than that, or does it only stop at $250 if you don't have a limit set?
 
FYI got one in today that kept getting denied the other day (different variations of it). I'm starting to think it may depend who's actually looking at the ad, just different people on a different day and maybe they all don't interpret the rules the same or something. So if you're getting crap denied today is the day to try.
 
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