Facebook Social Ads
- Thread starter stroz
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Usually takes an hour to two at least for new ads to be approved, but they can be disabled in about 10-30 minutes from submission (probably from an automated process that gets the obvious stuff). Otherwise the stats are near real time.
-the mole
I know when Facebook first started this, if people started getting ads disapproved that they would ban the entire account. Are they still doing this? If you're not promoting anything illegal, porn, or anything like that and you just violate minor TOS stuff on accident, will they just disapprove your ad and leave it at that? Or are they still banning accounts?
No.
and the other question, you can't edit your ads you just have to make new ones. And if you look at the second stage it will give you the options of which countries you can pick.
I found out how to setup subdomains but, what about masking the subdomain, does it not matter if insurance.all4you. goes to the merchants domain?
Thanks
Headlines?
Here's a few of my deleted ones
Is your tree up?
Baby's First Christmas?
Get Fat for the Holidays?
2008 Calendars
Here's a few of my deleted ones
Is your tree up?
Baby's First Christmas?
Get Fat for the Holidays?
2008 Calendars
This is what I got on one ad tonight, usually I'm above .10, but Fridays just suck for me:
Impressions: 516740
Clicks: 319
CTR 0.06
Avg CPC 0.14
I've never gotten above .23 ctr, but really haven't gone outside my niche to try other things yet. Some have said they've sustained >1.00%, so you can do pretty well if you have the right ad and offer. I would suggest setting your bid at least at .20 until you get an established ctr for a day.
I would imagine that two girls one cup offer would kill it targeting college aged males...
-the mole
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Hmm shit... I don't know what the deal with my ad is then.
No more impressions today at all, still at 1,185 impressions, no clicks, CTR of 0 (oviously).
My headline is pretty anemic, maybe I'll change it up and try again.
2 girls, 1 cup, no
Well, this nooby without boobies ran it yesterday and got:
impressions: lots
click rate: .26
sales: fuck all
Ad is very straight, nothing clever. Maybe this is the kind of thing guys just click on 'cause the idea of it is funny, but then don't buy the crap. Or the seller's site just doesn't convert.
Hmmm, how to construct an ad the only the most serious 2g1c afficionado will click on? A photo of a chick puking! Yeah, that's the ticket.
Well, this nooby without boobies ran it yesterday and got:
impressions: lots
click rate: .26
sales: fuck all
Ad is very straight, nothing clever. Maybe this is the kind of thing guys just click on 'cause the idea of it is funny, but then don't buy the crap. Or the seller's site just doesn't convert.
Hmmm, how to construct an ad the only the most serious 2g1c afficionado will click on? A photo of a chick puking! Yeah, that's the ticket.
They approved it for me in about 5 minutes...I couldn't believe it.
Doesn't seem to be converting very well for me though, but I'm not sure if their stats are real time or not... i'm hoping they're not
Impressions:529272
Clicks: 2415
CTR: 0.46
Avg CPC: 0.06
Spend: 139.48
-the mole
Facebook won't really convert for paid stuff as it's mostly college students. The 2 girls 1 cup thing MAY do well but it's unlikely. The novelty may sell a few but I doubt it will last.
PS - thanks everyone for the awesome advice in this thread. I'm running an offer right now that's converting at 69 fucking percent. I've never had a conversion that high, ever. Goddamn
UPDATE - Now converting at a solid 73%. Facebook is gold- I've already made two other accounts so I can spend $150/day with it (with the same offer) so I can milk is as long as I can. Nickycakes blog was a great source of information- thanks for the writeup man!
PS - thanks everyone for the awesome advice in this thread. I'm running an offer right now that's converting at 69 fucking percent. I've never had a conversion that high, ever. Goddamn
UPDATE - Now converting at a solid 73%. Facebook is gold- I've already made two other accounts so I can spend $150/day with it (with the same offer) so I can milk is as long as I can. Nickycakes blog was a great source of information- thanks for the writeup man!
So my day is nearly ending (it's 10:30 and I'm at my girlfriends) so I thought I'd post a bit of info for anyone reading this thread who is having issues with Facebook. I'm no master, but I've managed to take a campaign that was having no luck last night/this morning and turn it into a campaign that is converting at a solid 60%.
:::::Headlines:::::
I guess this really applies to any PPC ad copy out there, but it's especially true for facebook. Right now I have two headlines, headline A (general/standard) and headline B (catchy).
Headline A has 93,347 impressions, 40 clicks, and has resulted in 29 leads, with a CTR of 0.04%.
Headline B has 8,303 impressions, 35 clicks, and has resulted in 20 leads, with a CTR of 0.42%.
Headline A reads something like "Do You Like NICHE?"
Headline B is "Hope You Like RELATED TERM", with the ad completing the statement.
Lesson learned: Write headlines that are catchy but relate to the ad copy.
:::::Niche's:::::
This is straight out of first-year marketing. What is Facebook made up of? College students, high-school students, and a university students. Sure there are adults and whatnot on there now, but the vast majority of "Facebookers" are 16-21 years old.
What does that tell you about the niche that you should hit Facebook with? It should be free. A free signup, be it an e-mail submit, a mobile offer, or a first page submit. Whatever you have that is free. It should also be something that a college/university student would appreciate. Identifying what your target market wants is the best way to determine how to approach them and what offers to throw in front of them.
Lesson learned: Don't offer anything that requires money up-front in order for you to get paid.
:::::Targeting:::::
I've got two ads right now running the same product but targeting different groups. One (headline A) has 90,000 impressions and 40 clicks. The other has 9,000 impressions and 40 clicks (at this point), with a CTR that is ten times higher and is converting just as well.
The second ad is still targeting the same people, but also some related terms and things that those people may be interested in. Because Facebook doesn't rape you with quality score you are actually able to do this and still make money.
Lesson learned: Target directly, and target related terms. IE - if your pushing a rock music mobile offer, target people that like rock music as well as people that like cell phones, MTV, and concerts.
Anyway, I know that a lot of what I said is a repeat of what others have said, but I thought I would throw it in there because it's what's been working for me. Good luck- I'm off to bed (hopefully when I wake up I'll be looking at high $XXX for the day).
:::::Headlines:::::
I guess this really applies to any PPC ad copy out there, but it's especially true for facebook. Right now I have two headlines, headline A (general/standard) and headline B (catchy).
Headline A has 93,347 impressions, 40 clicks, and has resulted in 29 leads, with a CTR of 0.04%.
Headline B has 8,303 impressions, 35 clicks, and has resulted in 20 leads, with a CTR of 0.42%.
Headline A reads something like "Do You Like NICHE?"
Headline B is "Hope You Like RELATED TERM", with the ad completing the statement.
Lesson learned: Write headlines that are catchy but relate to the ad copy.
:::::Niche's:::::
This is straight out of first-year marketing. What is Facebook made up of? College students, high-school students, and a university students. Sure there are adults and whatnot on there now, but the vast majority of "Facebookers" are 16-21 years old.
What does that tell you about the niche that you should hit Facebook with? It should be free. A free signup, be it an e-mail submit, a mobile offer, or a first page submit. Whatever you have that is free. It should also be something that a college/university student would appreciate. Identifying what your target market wants is the best way to determine how to approach them and what offers to throw in front of them.
Lesson learned: Don't offer anything that requires money up-front in order for you to get paid.
:::::Targeting:::::
I've got two ads right now running the same product but targeting different groups. One (headline A) has 90,000 impressions and 40 clicks. The other has 9,000 impressions and 40 clicks (at this point), with a CTR that is ten times higher and is converting just as well.
The second ad is still targeting the same people, but also some related terms and things that those people may be interested in. Because Facebook doesn't rape you with quality score you are actually able to do this and still make money.
Lesson learned: Target directly, and target related terms. IE - if your pushing a rock music mobile offer, target people that like rock music as well as people that like cell phones, MTV, and concerts.
Anyway, I know that a lot of what I said is a repeat of what others have said, but I thought I would throw it in there because it's what's been working for me. Good luck- I'm off to bed (hopefully when I wake up I'll be looking at high $XXX for the day).
- Status