Funny that this Cashvertising author, like many "gurus", has a dearth of responses on his social media pages. Apparently he's not very good at marketing since it's all crickets over there on his Twitter page whenever he tweets.
I have this book next to my desk for blog titles. Three of my blogs now are the highest ranking blogs on the site I work for, and that's just since March. The site was up for years. Book taught me a lot about how to get people's attention through headlines and to NEVER use reverse type on blogs (black page with white font).