Don't CPA Networks have some responsibility to actually make sure there advertisers have Clear and legit TOS,Call Centers,and diverse Merchant Accounts. CPA Networks don't and never have allow certain scammy Pubs in there network. Why do they allow jerk off advertisers? They need to work on being more in-depth on approving advertisers. Then this type of stuff would not happen. I believe the CPA Networks need to take a stand and step up their game only allowing certain advertisers in there Network. CPA Networks brought this to the market by opening the doors for shady advertisers. Its not the responsibility for Pubs to review each advertisers. That's part of the freakin job of the Networks. What the hell I'm paying for
Everyone has some responsibility. A network and publisher has the responsibility to ensure the ads are truthful, call centers, merchant accounts are digging to deep in to the responsibility of the advertisers
It exists on all ends, the network, the advertisers, the publishers, and the media space the ad shows on. The network is in the middle to make sure both sides use common sense. The problem is this. as a network we make all advertisers follow guidelines based on common sense (we imposed guidelines on dec 24th, most pubs ran to the offers taken down yesterday). You as a publisher test it, the offer sucks but that new network started by some guy living out of his car has a killer offer which isn't compliant but it gives you the EPC you need so of course you run it. Now that you took over the ad space that a pub was running a compliant offer on, he now needs to go to that cool network too, and run the same shitty offer to compete with you because you raised bids by 20% due to the awesome performance of the shady offer. How long until the network doing the right thing is going to say F it and bring that advertiser back in to get your business?
Every offer in Copeac has to follow the following rules as of two weeks ago. If you see someone not following contact me so we can redirect them.
No up sells at all.
No use of countdown timers or only xx orders left language,
No use of celebrities without consent (this applies to pubs more),
Must respond to all BBB complaints,
Cannot rebill twice in a 30 day period,
Clear disclosure of terms in a 12 point font or larger within close proximity of the submit button. No confusing certificates which use satisfaction guaranteed language.
I will tell you, since making these choices some advertisers told us they will just work with another network not asking them to do this, and pubs have decided to work with those networks. In the end i know those helping bad advertisers wont be paid, and in a way i am happy some people hold out, since they will be the ones hit by large non-payment for the media ran and hopefully will be pushed out of the space
So unless EVERYONE makes a push in the right direction, one force cannot do it. I do know many networks want to make these same changes but are fearful of the loss they can take if others are allowed to bend the rules because they dont care about the long term
In the end everyone plays a role especially the publishers. you control the demand, if demand is pushing for a shady offer, then shady offer is what youll see.
If all the networks force their advertisers to follow simple common sense guidelines that prevents them from going to the dark side to get traffic and publishers dont support the shady offers this market might be around past Jan 10th.
Those who say Adapt, how can you adapt in a monopoly where the monopoly partner (Visa/MC) CEO's have made it a mission to clean this industry up or force them out of the market?
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