This suit seems to be about as targeted as possible.
They are going after Facebook affiliates, arguably the most high profile and controversial (as far as online exposure complaints) advertising medium for Acai blogs. Facebook is also probably the easiest source for personal affiliate information.
They are going after the 25 affiliates who spent the most.
They are going after affiliates who live IN Illinois.
They are going after affiliates not for rebills or fake blogs (although they may get prosecuted for fake blogs) but SOLELY because they used Oprahs face and name without permission.
This isn't the Illinois AG who is angry, this is Oprah and her lawyer who are angry because it DAMAGES and waters down her brand.
At first glance, these affiliates are going to lose. They are going to be forking over money. Oprah's lawyers most likely have an open and shut case and will "settle" for damages before this thing ever goes to trial, IMO.
But these 25 affiliates are in for a messy ride. God's speed. I hope them the best. Take it on the chin and keep on ticking.