We actually talked about this.
I figured the market was too narrow to be worth our time...
May revisit that idea.
100k to Spend? Suggestions?
- Thread starter kimboslice
- Start date
We actually talked about this.
I figured the market was too narrow to be worth our time...
May revisit that idea.
IMO, why go through the trouble of marketing a product to a small population of high-school boys that have to beg their parents to make the purchase?
It takes as much work to do this for a small pool of buyers as it does to go after the massive, overweight 30+ age group (male and female) that has the income and is always pulling out their credit cards for these products.
because you market to their parents with the promise that they won't have to pay for 4 years of college once their kid earns a scholarship with your system. If I had a kid who was borderline on a scholarship offer and could pay 1/2/5 grand to get someone to push him over the top to earn, I'd do it in a heartbeat.
I would put the money in a south american bank where you get 15-25% yearly... then wait twenty years and you never have to make any business again 
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So you really think you would make more $$ by marketing to a little over 1 million parents of male, high school football players than to over 1 billion people worldwide who are classified as overweight??
Of those 1m high school football players maybe 30% (300k might be interested in something like this -- with a 1% conversion rate you are looking at like 3k people.
I completely understand this argument, it's just that my own experiences dictate finding way smaller niches before you launch a "take over the whole world" campaign and risk losing all 100k.
I started in 08 trying to take over the world and got my teeth kicked in.
Then I backed off, learned a ton of crap through the process (many thanks to WF!), and am ready for attempt #2 on the world. Might get my teeth kicked in again but I at least know how to make it profitable at the expense of my own time, which I jokingly consider to be 'worthless'.
Figure out what you're doing with 10k, refine and make it small yet profitable, then scale that formula to become the next p90x.
And dchuk is the one that's adding the "Getting into College FB" angle. You can still market to ALL HS football players, but have the "Recruiting Tips and Tricks for the studs" add-on as an up-sell.
Toss "football workouts" into keyword tool, filter broad search for only the terms mentioning football, and then look at how many people are searching for all this stuff on a monthly basis!!
Interestingly, lots of coaching stuff too. Could put together a $599 coaching program for the young coaches out there who don't know what to do with these damned kids.
High School Football is NOT a small niche and I don't think there's good material on it. And you have a 4-year 100% turnover of new customers - it's long-term sustainable.
Edit: And don't act like high schoolers don't have credit (or at least debit) cards for the base $99 program I'm envisioning.
So what's the problem? 3k paying $30-100/mo = ?
In a year or two sell out for $2-5 mil you'll have the bankroll and experience to launch your p90x clone.
I'm always for starting in a smaller market that you know can be scaled later on. It's always a lot easier that way. Cheaper PPC and other advertising too I might add. However, a large sum of money from the start does make it easier to break into larger markets.
Or just go for the other option, hookers and blow
Or just go for the other option, hookers and blow
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well...I think there might be one or two people targeting the weight loss niche currently...maybe more...so it might be a better idea to specialize and target an underserved niche
But if you can manage to target 1 billion people with 100k, more power to ya
That 1 billion figure is just the amount that is considered "obese" -- you've got another 2-3 billion that would like to lose a few extra pounds. Then you have another group that want to just get lean, etc.
Obviously he would specialize and target a certain group and come up with a unique workout routine for that group and not blast out a general "weight loss" plan (30 min workouts for busy moms, 1hr intensity plans for those who want to get ripped, etc)
Most high school athletics already have a good "workout program" installed and many are experiencing serious budget cuts so I just see it as a tough sell to a small market compared to the other groups I mentioned above.
Most high school athletics programs have practically no workout program, hence all the fatties in the world. Once again, my team won league, and our "gym" was a bunch of rusty weights outside under the bleachers. Had we had a better setup, training programs, recruiting information guides NOT provided by the schools doing the recruiting, it could be a different story for a lot of us from that team.
There are plenty of football camps/clinics available that are not provided by the schools.
The problem is most school athletic programs are being cut/staff reduced or completely dropped lately due to state budget crisis.
My alma mater dropped their football program completely last year -- it started in 1903 (NCAA Division II) because of budget cuts. No training program was going to save that, only more $$. Many more are in the same situation and it's getting worse...
