Facebook Social Ads

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Does anyone have experience with socialmedia? They have advertising on facebook apps, myspace, friendster... I experimented with them today, lots of potential traffic (230k impressions in less then 30 minutes while targeting u.s. myspace users and bidding very low), and much cheaper clicks overall then facebook. I had a text ad with a mediocre ctr getting plenty of impressions at a 20 cent bid. You can only really target the country and platform (facebook/myspace...) of the user, but I'll gladly take 20/30% less earnings a click for clicks 1/3 the price of facebook. Also it seems like socialmedia doesn't manually review the ads, the test ad I ran would never had been approved by the facebook nazi's, but it was on-air within 5 minutes of creation. Unfortunately their aren't any coupons floating around that I know of.

I haven't bought anything on Facebook since June but SocialMedia did not work well for me in the US at all.

RockYou worked much better; a few months back I was doing a good amount of volume at $.10 CPC and the users were a lot better than from Social Ads or SocialMedia and you don't have to worry about approvals. You can also try AdECN or DrivePM, they both have access to Facebook inventory but I don't think you can target to it on the AdECN side (you can with DrivePM).
 


paused my campaign, yup, damage was just as i estimated....

bad time to test an offer lol...
 
I had the same error last night with Facebook Ads being down. TY on the feedback on SocialAds frequentdriver. RockYou? What is that? Just another interface?

What is the plus of running from one of these interface sites?
Why not just run from facebook ads itself?
 
Anyone trying MySpace ads now that they're in beta? I'll start a new thread.

edit: never mind. i see that there's one going. it's been that kind of a day.
 
I had the same error last night with Facebook Ads being down. TY on the feedback on SocialAds frequentdriver. RockYou? What is that? Just another interface?

What is the plus of running from one of these interface sites?
Why not just run from facebook ads itself?

I suggest everyone who can prepay and can afford less than $0.20 CPC on Social Ads to take a look at rockyou. They convert better and it's easy to find the traffic. The only hitch is that they might require you to pre-pay and they don't have a self-serve engine like SocialMedia.
 
Sweet:
fbapprovedk6.png
 
Guys, what strategy do you use when you have a winning ad which makes a nice profit, but you want to get more volume (far from hitting the daily cap) ? My ad targeting is quite broad, and I know the traffic is there, but I'm not sure how to get it... thanks in advance!
 
emoshe: Make more creatives.

Is anyone getting really shitty CTRs and conversions today? I'm doing extremely bad.
 
OK, i finally stopped being lazy about testing on facebook. I started my first campaign and i'm breaking even. But hee's my question, if i bid less than facebook recommends, will i just stop getting impressions. The said i should be $.47-$.53 and i'm bidding$.50. I lowered my bids to like $.30 and it said that my bid is too low and i may not get impressions, is that just BS?
 
OK, i finally stopped being lazy about testing on facebook. I started my first campaign and i'm breaking even. But hee's my question, if i bid less than facebook recommends, will i just stop getting impressions. The said i should be $.47-$.53 and i'm bidding$.50. I lowered my bids to like $.30 and it said that my bid is too low and i may not get impressions, is that just BS?


I would say run it at 75% of the suggested bid to begin with. There's no need to start at the recommended bid; it's just too high. Once you get enough impressions and clicks, start lowering your bids and Facebook will still pump traffic your way. However, it comes down to a question of volume versus margins.

If you want volume, keep the bids high like I typically do. If you want margins, you can go ahead and lower your bids and still get (fewer) impressions.
 
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