Some predicted that it would die out gradually in 2020, but it is now 2021, and Facebook is still going strong. There's always the possibility that Facebook will perish, but it all depends on how you look at it. On the contrary, current figures show that Facebook is performing extremely well. According to the most recent figures, Facebook has hit a saturation point in terms of users in the United States, Canada, India, and Europe. There has been no drop in the number of users, and the number of users in developing nations, particularly in Asia and Africa, is increasing. Despite Instagram's and TikTok's huge success, Facebook still has a place and audience in the social media world. Understanding the functionality of any social network, as well as the culture of the individuals who use it, is critical. Facebook has always been a site where users can connect with friends, acquaintances, and those who have common interests through groups. On the other hand, if you've spent time developing a Facebook company page, it's still worthwhile to interact with it. It goes without saying that Facebook makes money by selling advertisements. If you're a business owner, you're probably aware that adverts provide for the majority of Facebook's revenue. Companies from a variety of industries pay Facebook to have their advertising shown to Facebook users in their respective markets. Advertisers gain from incredibly detailed targeting because Facebook has access to over 2.79 billion people and knows so much about its users. They can target people based on their gender, age, occupation, location, interests, and a variety of other factors. Every action you do on Facebook is a data point Facebook uses to better target you. Facebook ads are frequently more profitable than other advertising platforms for marketing your business.