I can't tell if you're trolling when you post stuff like this, or you're genuinely ignorant, like Nicky was about Neil Patel.
I suppose in your world this is true, but then I think you're ignoring the 100s of millions done in SEO each year.
http://www.nytimes.com/2011/02/13/business/13search.html?pagewanted=all
I suppose you'll say JCPenny and BMW are small time businesses run by retards. Maybe you're right. But when PPC and PPV weren't even meaningful ideas yet, people were already making millions using organic search.
JCPenny only did 17 billion in revenue in 2010. I personally know some big-time FB PPC guys who did that much pushing app installs.
EDIT: I don't actually know those guys, but considering how gargantuan the PPC side of things is, it's probably only a matter of time before I run into one of them.