Why do networks do this?

Ya, what he said!

tacoX said:
EWA does not tweet / rank / circulate information on campaigns that I am not running internally with my media buyers. We never "out" affiliate campaigns and bluntly, we prefer you to hide your referrals & techniques from us anyways. If possible, it's always best to keep your traffic sources to yourself, with any network.

In our last guide, for example, we disclosed one of our traffic sources that we have been using for ages now and shot ourself in the foot - lost all our impressions because of the "gold rush" that occurred. We don't even share EVERY campaign that we run - just ones that we know there is room for affiliate creativity.

Affiliates fear that networks are "outing" or directly trying to steal traffic from their campaigns always has and will be something out there. Only time will show that it's not in a networks best interest to do that in the long run, at all.

Always keep this in mind: affiliates are here for a reason - every single one has a new take on an offer, a new traffic source, a new adcopy, a new image. Affiliates innovate - that's why this business model works for advertisers too. Without you guys advertisers would have a team of 5 people buying all the media, making half the money they could have due to the lack of creativity you guys offer.
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Stop letting these networks broker your offers. Go direct. What the fuck is a network to you? These companies don't want the networks taking a cut of the lead any more than you do.

If you can do volume on an offer, go direct. direct. direct. direct.
 
Spendlessly said:
Stop letting these networks broker your offers. Go direct. What the fuck is a network to you? These companies don't want the networks taking a cut of the lead any more than you do.

If you can do volume on an offer, go direct. direct. direct. direct.
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The problem is that most affiliates that deal with networks would much rather have the network take the risk on collecting money. Most direct advertisers aren't willing to pay as fast as some of the networks will.
 
smaxor said:
Communication is the key. Period!

If you get an up front agreement and they violate it they should have lost your trust and move on.

As Ruck mentioned a lot of time maybe you'll get something working on a source. And they want X sales per day. You're producing Y but there's still another Z to be filled. You're working on certain sources and business experience and insight would tell me it would work on 30 other sources I'm familiar with, understand and and know other guys that are good at. I'd offer them up to you first. If you didn't have the budget, knowledge or time and turned them down I'd ask if you mind if I gave it to someone else if I didn't let them compete with you on the sources you're running. We want everyone to win.

Guess what if you're the guy that came up with the idea and bought on 4 sources cause that's honestly a lot to manage. Then 3-4 other affs ran on totally different sources. Guess what you'd be in line to be handed something to run on one your sources I'd know you understand and wasn't competing against the original Aff. A lot of times I'd put you together with the other affiliates running the campaign so you could share what you're doing and learn together.

We work like this with a lot of our publishers.

I think there's room for everyone to play in the space and not burn things out. But honestly everyone needs to be concerned about everyone else is doing. And have everyone others in the industry in mind.

We can all make a lot and really help each other. But respect and considering others needs to be done from all sides. Affiliates, Networks and Advertisers.

Just rules I live by. As I want everyone to get rich!

My 3 cents.
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^ This.

Also, a lot of advertisers don't want to work with dozens or even hundreds of affiliates - they don't have the manpower or resources to do so. One of the great services that you can get from a network is an open lines of communications with an actual person that you can reach almost 24/7 via phone, IM, or email. That can't be said with a lot of direct advertisers, mainly due to the amount of resources they have - which is why they prefer to go to networks in the first place.
 
ep5794 said:
The problem is that most affiliates that deal with networks would much rather have the network take the risk on collecting money. Most direct advertisers aren't willing to pay as fast as some of the networks will.
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Scared money != smart money
 
I'll second what Dan said. A lot of people say "go direct" and honestly that's possible with a few offers. Or you could always work with CJ as the companies you work with on there you're working with a manager from that company.

However I'd say 95% of the advertisers on our network have no interest in working with affiliates directly. They like having a single point of contact and not having to deal with affiliates at all. If you're doing 50k/day in revenue to some obscure offer I'm sure you could go direct and work something out. But honestly 30-40% of our advertisers don't even know what tracking is. They just have an offer and use the backend of our system to track everything by affiliate.

I think there is a place for everyone working and growing together. Everything doesn't have to be so black and white.
 
If I was doing £XX,XXX a day on any offer, I'd clone the offer for myself... let alone going direct or with a network.
 
RobMonster said:
That's there job to do so.....this is the only way they can earn.......
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wow when are you getting banned

DR Bastard said:
If I was doing £XX,XXX a day on any offer, I'd clone the offer for myself... let alone going direct or with a network.
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yeah go for it bro because it's totally easy to clone an offer. You can literally have a sick offer with a high CR LP in a few hours, we all churn these out like 10x a day just for kicks.
 
If what you were doing was so unique and adding value to the offer, then it wouldn't matter if everyone in the universe promoted it, because you would be extracting higher ROI and be able to outbid / outbuy them anywhere there was competition.

If, when faced with competition, you lose traffic and sales, then all that's happening is the market finding equilibrium.

Arbitraging Asymmetrical information does not equal value-added.
 
ThatAdultGuy said:
If what you were doing was so unique and adding value to the offer, then it wouldn't matter if everyone in the universe promoted it, because you would be extracting higher ROI and be able to outbid / outbuy them anywhere there was competition.

If, when faced with competition, you lose traffic and sales, then all that's happening is the market finding equilibrium.

Arbitraging Asymmetrical information does not equal value-added.
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Check out the big brain on that thatadultguy, you are one smart motherfucker. You laid it out perfectly.

http://www.youtube.com/watch?v=f6csp2fZt2E
 
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