Starting Dropshipping with AliExpress

Finally, I added reviews to my site directly from AliExpress. It was a difficult task because AliExpress API does not return this data and I had to invent my own module.

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Let's continue the Journey.

First of all, I am very satisfied with organic traffic coming to my site. It means that all the hard work done for on-site SEO was not pointless and now starts bringing results.

Secondly, I am starting the promotion, finally!

And I decided to begin with social media marketing. Today I would like to share with you my strategy of creating social media presence for my business and tell you how I was preparing my social media pages for WorldofHarry.com website.

1. I registered social pages for my dropshipping website on 5 main social networks:

Facebook

Twitter

Google+

Pinterest

Instagram

2. I designed avatars and covers for my pages:

Facebook: Avatar – 180x180, cover 851x315
Google +: Avatar 250x250, cover 928 * 523
Twitter: Avatar 250x250, cover 520x260
Pinterest: Avatar 250x250 (the main part of your image should fit into a circle)
Instagram: Avatar 250x250

3. I created two descriptions of my webstore:

a. First short description (max. 160 symbols) that suits Twitter, Google+ and Facebook.
b. Second description (several sentences) with more attractive details about my business.

First one: Find everything you ever wanted on World of Harry!

Second one: Harry Potter fans! Here you can find all sorts of Harry Potter costumes, clothing, posters, stuff for gadgets, and other things. For adults and kids. For holidays, costume parties, and cosplay.

4. I completed the creation of social pages:

• Placed avatars and covers
• Added descriptions
• Setup links
• Confirmed website on Pinterest
• Created Call to Action button on Facebook:

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5.I integrated «Pin It» button to my products’ images on the site. To do it, you need to generate a code using widget editor here https://business.pinterest.com/ru/widget-builder#do_pin_it_button and place it on your site.

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6. I uploaded created social pages to special software for future auto posting.

For Facebook, Google+ and Twitter I use HootSuite (https://hootsuite.com)
For Instagram I use OnlyPult (https://onlypult.com)

7. I selected 10 top products from my store and published first 10 posts on Facebook and Google+.

It works great when you combine different product images and use such wording like:

Which you like best?
Which one is your favorite?
Love them?
Different styles, wanna try?
Lovely?
Nice, right?
Which one do you prefer?


Example: https://www.facebook.com/1493637050...050927933/1515413695416935/?type=1&permPage=1

On Pinterest I am posting using following way:

a. Find necessary product on my site
b. Click button «Pin It»,
c. Get a new window to put a title, price, hashtags and then publish it.

Example of a published pin: https://www.pinterest.com/pin/345018021431368402/

In Twitter I create a standard post (max. 140 symbols): product title + price + link + image. If I have some more space left I also add hashtags.

Example: https://twitter.com/world_of_harry/status/632140752462704640

In Instagram I create posts with a product title + link to this product (shorten with the help of https://goo.gl/ service) + Price + Free Shipping Worldwide! + hashtags (about 10-20). Hashtags are important, especially for Instagram and Pinterest. I usually use these services to select the best hashtags (Iconosquare - All Instagram online or Websta - the best Instagram web viewer online (Webstagram)).

Example: https://instagram.com/p/6XUWqWjyaG/

8. To promote my social pages and give them a boost on the beginning stage, I am using following software:

For Instagram – SocialHammer
For Pinterest – FollowLiker
For Twitter – Twidium

9. Using automated software mentioned in p. 6, I am going to publish 2 posts a day, using such templates like:

[attractive text or question]
Price
Buy now - [product link]
Image (in high resolution)


10. I am also going to start a paid advertising campaign on Facebook:

Budget: $50

Targeted countries: English-speaking countries + Europe + Asia

There are many other things to consider of course, but I tried to make a long story short. If you have any questions or have some valuable recommendations, please feel free to contact me!
 
Started getting orders! Already thinking about creating new sites for other niches:)

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Starting from the last week, I began some promotion work, generally on social networks.

I want to share with you some of my stats from the last week (7th - 14th September).

Traffic:

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Income:

Orders: 5
Items: 7
Total income: $181,39
Supplier costs: 79,91
Net profit: $101,48

What is more important, I got my first feedback!

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Doing social media marketing for My 'Harry' site for the last two weeks, I found out one good strategy. Actually I knew about it before, but now I got added evidence that it works on my own experience.

ADVICE: When you are promoting your dropshipping site using social media marketing, don't forget to post ALL your products on your social pages which connected to your site.

Like here on my FB page: https://www.facebook.com/World-Of-Harry-1493637050927933/timeline/

If you follow this advice your products can be easily found on Google on top positios.

Let's take an example!

I am searching on Google for one of my keywords: 'Lord Voldemort Wall Sticker' and find this:

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As you can see from this screenshot, AliExpress is not on the first position, as well as my site, but my Pinterest page (with a link to my site) is a winner! Check it here: https://www.pinterest.com/pin/345018021431391332/

And I have the same results for many other products from my site.

It should be also noted, that this strategy works best for Facebook and Pinterest, but it does not mean that you should ignore Instagram and G+.
 
Stats from the last week (14th - 20th September).

Traffic:

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Income:

Orders: 6
Items: 12
Total income: $258,19
Supplier costs: 101,52
Net profit: $156,67

One order (from France) was really huge - $111 alone

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I like the idea and the execution too. The domain name is a winner and the branding is good too. I would not worry about putting my CC on that site. Good job and good luck man.

Agreed!

As a part of my marketing strategy I decided to promote the site by video content as well. I have created a promo clip and added it to YouTube channel.

It would be great if you watch it and share your opinions about it.

https://youtu.be/Nh7fxq_Fe2c

I loved the video except I would remove the audio jungle background reference (You stole the audio track and didn't remove the watermark or audiomark you bad bad bad boy haha).

Oh and at the end change the text "What are you waiting" to "What are you waiting for" and you've got er made on the promo video.

Additionally love the whole concept, keep up the momentum and you'll earn some cash there is no doubt in my mind.

This caught my attention because I've actually been thinking of attempting a drop shipping type website of my own using a US based company in the electronics niche called The Wholesale House, Inc. (Welcome to The Wholesale House) I've heard some good thing about them and they have 3 US based warehouses they ship from so that is a plus.

Anyway I liked your page using a Fake Facebook account and told my me-gar 100 followers to like your page as well, you might get a few extra likes from that, might not get any sales but every bit helps lol.

Enjoy and keep up the good work, I'll be focusing in on this thread as it progresses.
 
Agreed!



I loved the video except I would remove the audio jungle background reference (You stole the audio track and didn't remove the watermark or audiomark you bad bad bad boy haha).

Oh and at the end change the text "What are you waiting" to "What are you waiting for" and you've got er made on the promo video.

Additionally love the whole concept, keep up the momentum and you'll earn some cash there is no doubt in my mind.

This caught my attention because I've actually been thinking of attempting a drop shipping type website of my own using a US based company in the electronics niche called The Wholesale House, Inc. (Welcome to The Wholesale House) I've heard some good thing about them and they have 3 US based warehouses they ship from so that is a plus.

Anyway I liked your page using a Fake Facebook account and told my me-gar 100 followers to like your page as well, you might get a few extra likes from that, might not get any sales but every bit helps lol.

Enjoy and keep up the good work, I'll be focusing in on this thread as it progresses.

Thank you for your feedback! Those video was a test version, now it's ok:)

[ame]http://www.youtube.com/watch?v=XL5gjzbQcDw[/ame]
 
Thank you for your feedback! Those video was a test version, now it's ok:)

World of Harry - YouTube

That would make sense haha I'm trying to decide if I like the audio more in the first version or the second version. There both really good and work extremely well but I think the audio in the first version is a bit more.... up-beat maybe is the word I'm looking for.

Either way its not a big deal they both work great.
 
Good news.

Alibaba Group’s logistics affiliate Cainiao has signed an agreement with the United States Postal Service (USPS). The two companies agreed to work together to speed delivery of merchandise sold through AliExpress to consumers in the United States.

Source
 
Great job boss!
1 Tip I can give you just to help out
The cart page looks long
So I would definitely half all input fields So every 2 or 3 are on 1 line and makes the hole thing look like less effort and converts more



Great job though
All the best
 
Great job boss!
1 Tip I can give you just to help out
The cart page looks long
So I would definitely half all input fields So every 2 or 3 are on 1 line and makes the hole thing look like less effort and converts more



Great job though
All the best

Thank you! I made necessary changes. And I agree with you, now it looks better!

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Stats from the last week (21st - 28th September).

Traffic:

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Income:

Orders: 4
Items: 7
Total income: $119,09
Supplier costs: 43,57
Net profit: $75,52

Last week got some drop in traffic. This week I am going to launch paid ads on FB, let's see how it will work out.

I am gald that my customers started getting their orders! No refunds so far.

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And I am satisfied with social media accounts which give traffic, orders and some great reviews:

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