Let's continue the Journey.
First of all, I am very satisfied with organic traffic coming to my site. It means that all the hard work done for on-site SEO was not pointless and now starts bringing results.
Secondly, I am starting the promotion, finally!
And I decided to begin with social media marketing. Today I would like to share with you my strategy of creating social media presence for my business and tell you how I was preparing my social media pages for
WorldofHarry.com website.
1. I registered social pages for my dropshipping website on 5 main social networks:
Facebook
Twitter
Google+
Pinterest
Instagram
2. I designed avatars and covers for my pages:
Facebook: Avatar – 180x180, cover 851x315
Google +: Avatar 250x250, cover 928 * 523
Twitter: Avatar 250x250, cover 520x260
Pinterest: Avatar 250x250 (the main part of your image should fit into a circle)
Instagram: Avatar 250x250
3. I created two descriptions of my webstore:
a. First short description (max. 160 symbols) that suits Twitter, Google+ and Facebook.
b. Second description (several sentences) with more attractive details about my business.
First one:
Find everything you ever wanted on World of Harry!
Second one:
Harry Potter fans! Here you can find all sorts of Harry Potter costumes, clothing, posters, stuff for gadgets, and other things. For adults and kids. For holidays, costume parties, and cosplay.
4. I completed the creation of social pages:
• Placed avatars and covers
• Added descriptions
• Setup links
• Confirmed website on Pinterest
• Created Call to Action button on Facebook:
5.I integrated «Pin It» button to my products’ images on the site. To do it, you need to generate a code using widget editor here
https://business.pinterest.com/ru/widget-builder#do_pin_it_button and place it on your site.
6. I uploaded created social pages to special software for future auto posting.
For Facebook, Google+ and Twitter I use HootSuite (
https://hootsuite.com)
For Instagram I use OnlyPult (
https://onlypult.com)
7. I selected 10 top products from my store and published first 10 posts on Facebook and Google+.
It works great when you combine different product images and use such wording like:
Which you like best?
Which one is your favorite?
Love them?
Different styles, wanna try?
Lovely?
Nice, right?
Which one do you prefer?
Example:
https://www.facebook.com/1493637050...050927933/1515413695416935/?type=1&permPage=1
On Pinterest I am posting using following way:
a. Find necessary product on my site
b. Click button «Pin It»,
c. Get a new window to put a title, price, hashtags and then publish it.
Example of a published pin:
https://www.pinterest.com/pin/345018021431368402/
In Twitter I create a standard post (max. 140 symbols): product title + price + link + image. If I have some more space left I also add hashtags.
Example:
https://twitter.com/world_of_harry/status/632140752462704640
In Instagram I create posts with a product title + link to this product (shorten with the help of
https://goo.gl/ service) + Price + Free Shipping Worldwide! + hashtags (about 10-20). Hashtags are important, especially for Instagram and Pinterest. I usually use these services to select the best hashtags (
Iconosquare - All Instagram online or
Websta - the best Instagram web viewer online (Webstagram)).
Example:
https://instagram.com/p/6XUWqWjyaG/
8. To promote my social pages and give them a boost on the beginning stage, I am using following software:
For Instagram – SocialHammer
For Pinterest – FollowLiker
For Twitter – Twidium
9. Using automated software mentioned in p. 6, I am going to publish 2 posts a day, using such templates like:
[attractive text or question]
Price
Buy now - [product link]
Image (in high resolution)
10. I am also going to start a paid advertising campaign on Facebook:
Budget: $50
Targeted countries: English-speaking countries + Europe + Asia
There are many other things to consider of course, but I tried to make a long story short. If you have any questions or have some valuable recommendations, please feel free to contact me!