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Paid placement links: settle attributes before publishing

If an article is sponsored, discuss the link's relationship with the publisher before the copy is approved. Google's guidance says links in advertisements or paid placements should use rel="sponsored"; rel="nofollow" is also accepted. Treating a purchased link as a guaranteed ranking signal is not a sound campaign brief.

A simple preflight:

  1. Ask which link attributes the publisher applies.
  2. Check the live article's destination and attribute against the agreed scope.
  3. Keep the surrounding copy genuinely useful to that publisher's audience. This makes the delivery easier to review and avoids confusion about what was bought.
At iGamingPlacements.com, we coordinate original articles, managed publication and live URL reporting. Share your market, article topic and preferred link configuration so we can agree on a clear brief before publication.
 


One article, two URLs? Check the canonical

Imagine a publisher shares the agreed article at a clean URL, while a tracking link opens the same text with parameters. Which address is the preferred version? The page's rel="canonical" element is a useful place to check. Google treats it as a strong signal for duplicate or very similar pages, but chooses the canonical itself.

Before closing the delivery report, compare the live URL with the page's canonical target. If it points to an unrelated article or another domain, ask the publisher to explain the setup. Keep a record of the final public URL and the link destination. The aim is to document what was actually published; a canonical tag alone cannot promise indexing.

iGamingPlacements.com coordinates original articles and managed publication, with live URL reports you can inspect. Share a campaign topic if you want a publication brief built around it.