Open Letter to Cake Marketing
- Thread starter jetto
- Start date
Sounds good. Could you please update the affiliate community in this thread when you arrive to a decision on this matter?
There is nothing to decide you add the fucking UNSUBSCRIBE link or you'll end up blacklisted.
As stated it's a requirement, not a 'choice'
These guys are idiots. They will get fine, people are warning them over and over in a public forum, and they think of all places WF is the place to pull the "email us with further, bla bla bla". This is not a choice, put the fucking unsubscribe link, fucking period. It is 2012, seriously, left fucking Osama fucking unsubscribe.
Why don't you just contact them directly? They have 24hr support, and I'm sure you can figure out how to use email if you're complaining about email.
It's not Cake's responsibility to ensure compliance - they are a tracking platform. It is networks that don't understand how to use their tools or are too lazy to use them properly that are causing the issues.
They could add the unsub link if they wanted. They can also add "tags" to the system and email only affiliates within a specific "tag" if they wanted to only send out specific info to a specific group.
We use Cake, but do not send out emails through them as I find it easier to manage through a hosted platform like Vertical Response. Then again, we also do not send daily newsletters and our pause notifications only go out to publishers that have active campaigns... when I was on the pub side I found all of the non-relevant notifications to be incredibly annoying. =)
I also find it extremely annoying that networks don't have unsubs - I just posted this in the Super Affiliates FB group the other day. Don't get me wrong, I like to see what my competition is up to... but some of the companies I really don't care about I cannot opt out of and for that reason alone I would probably not do business with them.
They could add the unsub link if they wanted. They can also add "tags" to the system and email only affiliates within a specific "tag" if they wanted to only send out specific info to a specific group.
We use Cake, but do not send out emails through them as I find it easier to manage through a hosted platform like Vertical Response. Then again, we also do not send daily newsletters and our pause notifications only go out to publishers that have active campaigns... when I was on the pub side I found all of the non-relevant notifications to be incredibly annoying. =)
I also find it extremely annoying that networks don't have unsubs - I just posted this in the Super Affiliates FB group the other day. Don't get me wrong, I like to see what my competition is up to... but some of the companies I really don't care about I cannot opt out of and for that reason alone I would probably not do business with them.
if you create a platform that has mass emailing capabilities, then you should take into consideration compliance issues your clients, their customers, etc may run into.
For example, If the law requires all cars to have reverse mirrors, and you are car manufacturer, your cars better have reverse mirrors, and not blame the customer they didn't install it with the add-on kit. Yes, the customer will get fined, etc, but you as the provider of the car, or email platform, should have this option as default.
Just my 2 cents.
For example, If the law requires all cars to have reverse mirrors, and you are car manufacturer, your cars better have reverse mirrors, and not blame the customer they didn't install it with the add-on kit. Yes, the customer will get fined, etc, but you as the provider of the car, or email platform, should have this option as default.
Just my 2 cents.
I definitely get that... but the tools are there. Cake provides the networks with an optout link, they just choose not to use it.
It's nice to have some mind-numbing ignorance of can-spam as a nice counterpoint to the mind-numbing ignorance of seo, affiliate marketing, and software development the forum usually offers.
Network/affiliate is relationship, not commercial email, and even if it was an opt-out link is not mandated, the law specifies "a functioning return electronic mail address or other Internet-based mechanism."
Tards.
Network/affiliate is relationship, not commercial email, and even if it was an opt-out link is not mandated, the law specifies "a functioning return electronic mail address or other Internet-based mechanism."
Tards.
Regardless if it's required by law or not, it's annoying as hell to not be able to opt out when you don't want a ton of garbage to wade through. Some networks really go overboard with the amount of email they send you. We are in internet marketing, it should be relatively easy for these companies to implement unsubs even if Cake didn't already provide them the tools to do it. Personally, I see it as a common courtesy.
They could at least target their messages to relevant audiences and cut down on the noise... we have all of our pubs broken up by traffic types. If we have an announcement about an offer that only accepts email traffic, we send it only to pubs that have email traffic. Novel idea, right?
Respect my inbox and I will respect your business.