What is the difference between a bad BHAG and a good BHAG?
Bad BHAGs are set with bravado; good BHAGs are set with understanding. Indeed, when you combine quiet understanding of the three circles with the audacity of a BHAG you get a powerful, almost magical mix.
Five criteria of a good BHAG:
- Are set with understanding, not bravado.
- Fit squarely in the three circles of your Hedgehog Concept.
- Have a long time frame—10 to 30 years.
- Are clear, compelling and easy to grasp.
- Directly reflect your core values and core purpose.