1. lol @ people getting out of dating because of the ban scare.
2. "grieve", I don't know who the fuck told you to start at a low bid and increase, because that's as fucking wrong as it gets. From what I heard, suggested bids right now are completely inflated. Disregard them. I don't know your targets, but it's safe to assume that you starting your CPC at 85c is reasonable. Start at 85c, score the high CTR, let the CPC drop naturally. Once it drops, drop your CPC bid which should be about 50% higher than your current CPC. So if your CPC drops to 30c a click, drop your bid down to 45c minimum. Once it sinks down to 20c a click, you drop your bid down to 30c.
NEVER FORCE A LOWER CPC. IT WILL KILL YOUR AD.
3. For "goingviral101", what you are seeing has been discussed many many times. There has always been a huge difference in CTR between the CPC and CPM model. Facebook serves your ads on different placements/positions on the CPM model. They have no incentive for giving you prime positions when you are bidding CPM. Simple as that.
