Bullshit, Microsoft didn't plan this. It's simply not capable of carrying out a marketing campaign like that.
There's NO WAY MS planned this. None. I mean all this shit, for something to what, improve sales?! As if. It's been a PR disaster from the word go, heads will probably roll over it.
I mean think about the latest IE ad. It's saying we care about your privacy, I mean that's like the least engaging pitch I've heard.
Besides, anyone who's noticed the evolution of MS over the years knows they've been itching to have draconian controls since Media player 11. They've always wanted to prevent their shit being pirated and want to be paid extra for the pleasure. Xbox One was a perfect fit and clear extension and progression of their desire for controls on content.
They're too large, too slow and too stuck in their ways to deliberately have a campaign based around, "hey, we're gonna fuck you, without lube, for every penny we can, you scummy cunt," and then change their mind. No chance.
The company is run by idiots, not geniuses of advertising engaged in deep psychological warfare on the minds of the consumer.